Lead Generation Associate

Full job description
Duties:

Assist in identifying potential leads by researching companies, decision-makers, and industry segments using LinkedIn, company websites.
Support in building and maintaining a lead database using spreadsheets and CRM (e.g., Zoho).
Learn and use prospecting tools like Apollo, LinkedIn Sales Navigator, and Snov.io under the guidance of senior team members.
Draft and send initial outreach emails and LinkedIn messages based on approved templates.
Coordinate and schedule discovery calls or meetings for the sales/BD team with qualified leads.
Track and report performance metrics such as email open rates, response rates, and meetings booked.
Perform A/B testing of messages under supervision to learn best practices in outreach.
Collaborate with team members to refine prospect lists and improve targeting strategies.
Stay updated with emerging tools, trends, and best practices in lead generation and outbound sales.
Regularly update the CRM with lead status, communication notes, and task completion.
Take initiative to learn about the company’s services, target industries, and client pain points.
Required Qualifications:

0-12 months of experience in lead generation.
Strong interest in sales, lead generation, or business development.
Good written and verbal communication skills.
Basic knowledge of Microsoft Excel or Google Sheets.
Familiarity with LinkedIn and email communication.
Willingness to learn CRM tools and outreach platforms
Salary and additional information:

Office Hours: 5 days a week with first and third Saturday working.
Office timing: 10:00 am to 7:00 pm
Small and friendly Team Culture with high exposure to learning in different domains
Increment: As per market standards
Job Type: Full-time

Pay: Up to ₹300,000.00 per year

Benefits:

Health insurance
Leave encashment
Life insurance
Paid sick time
Paid time off
Provident Fund
Work from home
Expected Start Date: 09/08/2025