Job Description
We are a 5-person, bootstrapped startup building outbound growth from first principles. This is a net-new role created to bring ownership, structure, and execution discipline to lead generation and CRM operations.
This role is not advisory. It is not “strategy only.”It is for someone who builds pipelines, books meetings, and keeps systems clean.
If you have run outbound end-to-end in an early-stage environment and can show numbers—not opinions—this role will feel familiar.
What success looks like (first 90 days)
2,000+ verified, usable leads added to CRM
50+ demo calls booked from outbound activity
A CRM that reflects reality: accurate stages, notes, and follow-ups
Live outbound campaigns running across email and LinkedIn with documented performance metrics
Core responsibilities:
Lead research & list building
Build and maintain targeted lead lists aligned to ICP definitions
Identify verified decision-makers by role, industry, and company size
Segment leads by account type, engagement level, and outreach readiness
Maintain lead accuracy standards suitable for outbound at scale
Outbound execution
Execute outbound email and LinkedIn campaigns using Smartlead and LinkedIn Sales Navigator
Personalize outreach beyond tokens (role, context, relevance)
Manage sequencing, timing, and follow-ups across channels
Own the full outbound loop from first touch to booked meeting
Follow-up & qualification
Run structured follow-up systems for non-responsive and warm leads
Track replies, intent signals, and qualification status
Escalate qualified opportunities to the founder with clear context and next steps
CRM ownership (non-negotiable)
Own day-to-day CRM operations across Pipedrive and HubSpot
Log 100% of outreach, replies, follow-ups, and stage movements
Maintain clean lifecycle stages, tags, notes, and audit-ready data
Treat CRM accuracy as a production system, not an afterthought
Automation & systems
Build and maintain advanced Zapier automations
Connect CRM, Smartlead, Apollo, Customer.io, and internal workflows
Reduce manual work through documented, repeatable processes
Improve speed and consistency without breaking data integrity
Reporting & insights
Produce weekly performance summaries:
Leads added
Outreach volume
Reply rates
Meetings booked
Flag what is working, what is not, and what should change next
Required experience (practical, not theoretical)
Hands-on ownership of outbound lead generation and CRM operations
Direct experience with:
Pipedrive
HubSpot
Smartlead.ai
Zapier (advanced automations)
LinkedIn Sales Navigator
Apollo
Customer.io
Experience operating in a small team (≤10 people) or early-stage startup
Strong written communication with a clear, professional tone
Comfort working independently with minimal process and clear expectations
This role is a strong fit if you:
Have personally booked meetings from outbound—not just supported others
Have cleaned up or rebuilt a CRM that was drifting from reality
Prefer ownership over consensus
Measure progress in numbers, not activity
Are comfortable reporting directly to a founder
This role is not a fit if you:
Have only worked in large sales teams with narrow scopes
Ran tools but did not own outcomes
Avoid CRM hygiene or see it as “admin work”
Need fully defined processes before executing
Working model
Flexible hours (part-time or full-time)
Output matters more than schedule
Clear expectations, fast feedback, direct communication
Equal opportunity
We are an equal opportunity employer. We evaluate candidates based on skills, experience, and demonstrated outcomes, without regard to personal characteristics protected by law.
Job Types: Full-time, Part-time, Permanent, Fixed term contract, Casual, Seasonal, Freelance, Apprenticeship
Contract length: 12 weeks
Pay: $18.00 per hour
Expected hours: 20 – 30 per week
Work Location: Remote
This role is not advisory. It is not “strategy only.”It is for someone who builds pipelines, books meetings, and keeps systems clean.
If you have run outbound end-to-end in an early-stage environment and can show numbers—not opinions—this role will feel familiar.
What success looks like (first 90 days)
2,000+ verified, usable leads added to CRM
50+ demo calls booked from outbound activity
A CRM that reflects reality: accurate stages, notes, and follow-ups
Live outbound campaigns running across email and LinkedIn with documented performance metrics
Core responsibilities:
Lead research & list building
Build and maintain targeted lead lists aligned to ICP definitions
Identify verified decision-makers by role, industry, and company size
Segment leads by account type, engagement level, and outreach readiness
Maintain lead accuracy standards suitable for outbound at scale
Outbound execution
Execute outbound email and LinkedIn campaigns using Smartlead and LinkedIn Sales Navigator
Personalize outreach beyond tokens (role, context, relevance)
Manage sequencing, timing, and follow-ups across channels
Own the full outbound loop from first touch to booked meeting
Follow-up & qualification
Run structured follow-up systems for non-responsive and warm leads
Track replies, intent signals, and qualification status
Escalate qualified opportunities to the founder with clear context and next steps
CRM ownership (non-negotiable)
Own day-to-day CRM operations across Pipedrive and HubSpot
Log 100% of outreach, replies, follow-ups, and stage movements
Maintain clean lifecycle stages, tags, notes, and audit-ready data
Treat CRM accuracy as a production system, not an afterthought
Automation & systems
Build and maintain advanced Zapier automations
Connect CRM, Smartlead, Apollo, Customer.io, and internal workflows
Reduce manual work through documented, repeatable processes
Improve speed and consistency without breaking data integrity
Reporting & insights
Produce weekly performance summaries:
Leads added
Outreach volume
Reply rates
Meetings booked
Flag what is working, what is not, and what should change next
Required experience (practical, not theoretical)
Hands-on ownership of outbound lead generation and CRM operations
Direct experience with:
Pipedrive
HubSpot
Smartlead.ai
Zapier (advanced automations)
LinkedIn Sales Navigator
Apollo
Customer.io
Experience operating in a small team (≤10 people) or early-stage startup
Strong written communication with a clear, professional tone
Comfort working independently with minimal process and clear expectations
This role is a strong fit if you:
Have personally booked meetings from outbound—not just supported others
Have cleaned up or rebuilt a CRM that was drifting from reality
Prefer ownership over consensus
Measure progress in numbers, not activity
Are comfortable reporting directly to a founder
This role is not a fit if you:
Have only worked in large sales teams with narrow scopes
Ran tools but did not own outcomes
Avoid CRM hygiene or see it as “admin work”
Need fully defined processes before executing
Working model
Flexible hours (part-time or full-time)
Output matters more than schedule
Clear expectations, fast feedback, direct communication
Equal opportunity
We are an equal opportunity employer. We evaluate candidates based on skills, experience, and demonstrated outcomes, without regard to personal characteristics protected by law.
Job Types: Full-time, Part-time, Permanent, Fixed term contract, Casual, Seasonal, Freelance, Apprenticeship
Contract length: 12 weeks
Pay: $18.00 per hour
Expected hours: 20 – 30 per week
Work Location: Remote
💡 Quick Summary
Seeking a career-building opportunity? The Lead Generation Outreach Associate position is now open for candidates interested in the Event Management Jobs sector. This role in New York City offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.
