Job Description
Role Overview
The Lead Generation Specialist owns mid-market pipeline creation and works in close partnership with Sales to ensure revenue targets are supported by consistent, high-quality demand.
The role is responsible for designing and executing demand generation programs that translate directly into sales opportunities. Performance is measured by pipeline impact and quality, not activity volume.
Responsibilities
Own pipeline creation for the mid-market segment
Design, launch, and optimize multi-channel demand generation campaigns across digital, social, email, outbound, webinars, events, and partnerships
Build and manage automated and AI-assisted outbound programs
Own the demand generation budget, including planning, forecasting, and spend allocation
Justify budget requirements and demonstrate return on investment through clear reporting and analysis
Partner closely with Account Executives on sales-led initiatives and campaign execution
Align with SDR teams to ensure outbound and market-response efforts follow defined playbooks
Track performance, optimize continuously, and report clearly on pipeline contribution and ROI
Measurement & Accountability
Success in this role is evaluated on:
Consistent creation of sales-accepted pipeline aligned with revenue goals
Lead quality and downstream conversion performance
Efficient use of budget with demonstrated ROI
Effectiveness of alignment with Sales and SDR execution
Working Environment
100% in-office role based in Vancouver
Highly collaborative, sales-aligned environment
High autonomy with clear accountability
Growth Opportunity
As the marketing function continues to scale, this role is expected to play a key part in shaping how demand generation is run. The position offers a strong foundation for expanded responsibility and future leadership within the marketing organization.
Profile
Experience running B2B lead or demand generation programs
Proven ability to own and manage a budget tied to measurable outcomes
Comfortable being accountable for pipeline and ROI
Analytical, execution-focused, and results-driven
The Lead Generation Specialist owns mid-market pipeline creation and works in close partnership with Sales to ensure revenue targets are supported by consistent, high-quality demand.
The role is responsible for designing and executing demand generation programs that translate directly into sales opportunities. Performance is measured by pipeline impact and quality, not activity volume.
Responsibilities
Own pipeline creation for the mid-market segment
Design, launch, and optimize multi-channel demand generation campaigns across digital, social, email, outbound, webinars, events, and partnerships
Build and manage automated and AI-assisted outbound programs
Own the demand generation budget, including planning, forecasting, and spend allocation
Justify budget requirements and demonstrate return on investment through clear reporting and analysis
Partner closely with Account Executives on sales-led initiatives and campaign execution
Align with SDR teams to ensure outbound and market-response efforts follow defined playbooks
Track performance, optimize continuously, and report clearly on pipeline contribution and ROI
Measurement & Accountability
Success in this role is evaluated on:
Consistent creation of sales-accepted pipeline aligned with revenue goals
Lead quality and downstream conversion performance
Efficient use of budget with demonstrated ROI
Effectiveness of alignment with Sales and SDR execution
Working Environment
100% in-office role based in Vancouver
Highly collaborative, sales-aligned environment
High autonomy with clear accountability
Growth Opportunity
As the marketing function continues to scale, this role is expected to play a key part in shaping how demand generation is run. The position offers a strong foundation for expanded responsibility and future leadership within the marketing organization.
Profile
Experience running B2B lead or demand generation programs
Proven ability to own and manage a budget tied to measurable outcomes
Comfortable being accountable for pipeline and ROI
Analytical, execution-focused, and results-driven
💡 Quick Summary
Seeking a career-building opportunity? The Lead Generation Specialist position is now open for candidates interested in the Counter Sales Jobs sector. This role in Burnaby offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.