Lead Marketing Copywriter
Job details
Job description, work day and responsibilities
About Us
MyOperator and Heyo are India’s leading conversational platforms, enabling Call + WhatsApp engagement for over 40,000 businesses—including top brands like Lenskart, Astrotalk, and Caratlane. We’re a rapidly growing SaaS company on a mission to redefine customer communication at scale. If you’re passionate about creating content that converts and builds brand love, you’ll fit right in.
About The Role
We’re looking for a Senior Copywriter who thrives on balancing creativity with conversion. In this role, you will take charge of shaping the copy for our homepage, advertising assets, and pricing page banner—core touchpoints for brand and business growth. Around 70–80% of your role will involve crafting compelling copy, while 20–30% will require applying performance marketing insights to test, optimize, and elevate messaging impact. You’ll work closely with design, marketing, and product teams to deliver copy that’s not only sharp and engaging but also aligned with business goals.
Key Responsibilities
• Own the core messaging for MyOperator’s homepage, pricing page, and performance banners.
• Develop high-converting copy for digital campaigns—across Google, Meta, WhatsApp, and other paid channels.
• Craft clear, concise, and action-driven CTAs, taglines, and value propositions that connect with our B2B audience.
• Collaborate with design, product, and marketing to ensure messaging is consistent and on-brand.
• Contribute to A/B testing strategies, analyze performance data, and iterate copy for continuous improvement.
• Maintain and evolve a cohesive brand voice across all assets.
• Stay up-to-date with copywriting trends, SaaS positioning, and competitor communication styles.
Requirements
• 4–6 years of proven experience in copywriting, preferably in a SaaS, tech, or digital-first brand.
• A strong portfolio demonstrating a blend of brand storytelling and performance-driven messaging.
• Deep understanding of digital platforms and B2B customer journeys.
• Strong attention to detail with the ability to write clear, compelling, and user-centric copy.
• Experience with performance marketing tools, A/B testing frameworks, and data-driven content optimization.
• Familiarity with Mixpanel, Google Analytics, or similar tools is a plus.
Why Join Us?
• Own the tone and messaging across MyOperator’s most important digital assets.
• Work on live experiments with real business impact.
• Collaborate with passionate marketers, designers, and product teams.
• Be part of a high-growth, product-led organization redefining how India communicates.
Skills:- Copy Writing, Content Writing, Content Marketing, Content Strategy, Performance management, Branding, Creative Writing, Marketing & Communication, Storytelling and SaaS
Company address
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Offer ID: #1139241,
Published: 5 days ago,
Company registered: 4 months ago
