Job Description
Full job description
Dovetail is a rapidly growing global company on a mission to improve the quality of every thing. Our AI-native customer intelligence platform helps thousands of teams from Fortune 500 companies to innovative startups to bring together customer insights from across their organization.
We capture every sales call, survey, report, interview, support ticket, renewal call, usability test, and app review, and transform that raw data into actionable insights your product team can leverage. By helping our customers truly understand their users, we empower them to build better products, services, and experiences.
We’re seeking ambitious problem solvers from diverse backgrounds who are valued for their experience, passionate about their craft, and excited about the work we’re undertaking.
We have an in-person first opportunity at our Surry Hills HQ for a Lead Marketing Manager to join Dovetail on an 8 month fixed-term contract basis, with potential to extend.
You will be the core leader responsible for defining and executing Dovetail’s global brand voice, content strategy, and organic growth channels. You will lead the Brand and Content team, driving our thought leadership, market presence, and the quality of every piece of communication we share. You will be a foundational pillar of the Marketing team, working closely with your peers to execute ambitious, integrated campaigns.
What you’ll do
Lead Dovetail’s Brand & Content function. Set a clear strategy, define measurable goals, and build a high-performing team that consistently delivers thoughtful, high-quality work.
Own Dovetail’s global content strategy. Shape and execute content across formats—blog, long-form guides, case studies, video, email, and beyond—ensuring it supports the full customer journey from awareness through adoption and expansion.
Brand stewardship and voice. Serve as the chief steward of the Dovetail brand, ensuring consistency in messaging, tone of voice, and visual identity across all communication channels globally. You will lead the creation of foundational brand guidelines.
Partner across marketing leadership. Work closely with the Creative Director and Web Engineering Lead to plan and deliver ambitious, integrated campaigns that raise the bar creatively and commercially.
Drive durable organic growth. Elevate our thought leadership and organic presence. Partner with our web team to optimize our GEO strategy to maximize organic traffic and conversions. Identify and champion key thought leadership themes that cement Dovetail's position as a category leader.
Cross-functional alignment. Work cross-functionally with Design, Product, Sales, and Customer Success to ensure brand and content meaningfully support sales enablement, product education, and customer expansion.
Performance reporting: Establish and report on key performance indicators (KPIs) for the Brand and Content function, including traffic, engagement, organic pipeline contribution, and brand sentiment, using data to inform and iterate on strategy.
Your background
Proven experience leading brand and content marketing, with the ability to set a clear direction and translate strategy into high-quality execution across multiple formats.
Strong leadership skills, including experience mentoring team members, setting clear goals, and creating an environment where great work and growth can happen.
Excellent writing, editing, and storytelling ability with a sharp eye for messaging—able to define and uphold a consistent global brand voice, tone, and standards across channels.
Strategic, cross-functional mindset with demonstrated ability to partner closely with teams to deliver integrated campaigns and aligned content.
Deep understanding of organic growth and content performance, including comfort partnering on SEO/GEO initiatives and developing thought leadership themes that build market presence.
Data-informed approach to marketing, with experience defining KPIs and using performance insights (traffic, engagement, pipeline contribution, brand sentiment) to iterate and improve outcomes.
High ownership and sound judgment - comfortable acting as a brand steward, making decisions, and raising the quality bar for every piece of communication shipped.
Adaptable mindset with the confidence to embrace ambiguous challenges, shift direction quickly, and maintain high-quality output in fast-moving, fluid environments.
Benefits
Equity for everyone. Along with a competitive base salary, we offer options to keep us focused on driving long-term impact.
An environment designed for doing your best work, wherever you are. Our Sydney office is designed to maximize in-person first collaboration, while our US team is supported with a flexible remote set up.
Join our community. Find your people in a Doveclub, bond with your team on the regular, celebrate small wins, big milestones and cultural events with the whole company.
Learn & Thrive. Quench your thirst for knowledge with our generous L&D allowance or get support to Thrive, not just survive, using our wellness budget.
Ample PTO. Time off for the hard work you put in. 4 weeks accrued leave, floating public holidays and additional Kit Kat days throughout the year.
Work from anywhere. Up to 4 weeks per year to do your job anywhere in the world.
Generous parental leave. We offer up to 20 weeks of paid parental leave to support new parents.
4 weeks at 4 years. 4 years is a long time in tech, and we value loyalty. Take a well-earned break of 4 weeks off on Dovetail.
Stellar benefits for those located in the US. Comprehensive health, dental, vision, 401(K) and more offered through Sequoia.
At Dovetail, we’re passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It’s no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an underrepresented group.
Dovetail's stance on AI
At Dovetail, we expect a proactive and thoughtful approach to AI. We look for people who are curious, pragmatic, and eager to integrate AI into their everyday work.
Dovetail is a rapidly growing global company on a mission to improve the quality of every thing. Our AI-native customer intelligence platform helps thousands of teams from Fortune 500 companies to innovative startups to bring together customer insights from across their organization.
We capture every sales call, survey, report, interview, support ticket, renewal call, usability test, and app review, and transform that raw data into actionable insights your product team can leverage. By helping our customers truly understand their users, we empower them to build better products, services, and experiences.
We’re seeking ambitious problem solvers from diverse backgrounds who are valued for their experience, passionate about their craft, and excited about the work we’re undertaking.
We have an in-person first opportunity at our Surry Hills HQ for a Lead Marketing Manager to join Dovetail on an 8 month fixed-term contract basis, with potential to extend.
You will be the core leader responsible for defining and executing Dovetail’s global brand voice, content strategy, and organic growth channels. You will lead the Brand and Content team, driving our thought leadership, market presence, and the quality of every piece of communication we share. You will be a foundational pillar of the Marketing team, working closely with your peers to execute ambitious, integrated campaigns.
What you’ll do
Lead Dovetail’s Brand & Content function. Set a clear strategy, define measurable goals, and build a high-performing team that consistently delivers thoughtful, high-quality work.
Own Dovetail’s global content strategy. Shape and execute content across formats—blog, long-form guides, case studies, video, email, and beyond—ensuring it supports the full customer journey from awareness through adoption and expansion.
Brand stewardship and voice. Serve as the chief steward of the Dovetail brand, ensuring consistency in messaging, tone of voice, and visual identity across all communication channels globally. You will lead the creation of foundational brand guidelines.
Partner across marketing leadership. Work closely with the Creative Director and Web Engineering Lead to plan and deliver ambitious, integrated campaigns that raise the bar creatively and commercially.
Drive durable organic growth. Elevate our thought leadership and organic presence. Partner with our web team to optimize our GEO strategy to maximize organic traffic and conversions. Identify and champion key thought leadership themes that cement Dovetail's position as a category leader.
Cross-functional alignment. Work cross-functionally with Design, Product, Sales, and Customer Success to ensure brand and content meaningfully support sales enablement, product education, and customer expansion.
Performance reporting: Establish and report on key performance indicators (KPIs) for the Brand and Content function, including traffic, engagement, organic pipeline contribution, and brand sentiment, using data to inform and iterate on strategy.
Your background
Proven experience leading brand and content marketing, with the ability to set a clear direction and translate strategy into high-quality execution across multiple formats.
Strong leadership skills, including experience mentoring team members, setting clear goals, and creating an environment where great work and growth can happen.
Excellent writing, editing, and storytelling ability with a sharp eye for messaging—able to define and uphold a consistent global brand voice, tone, and standards across channels.
Strategic, cross-functional mindset with demonstrated ability to partner closely with teams to deliver integrated campaigns and aligned content.
Deep understanding of organic growth and content performance, including comfort partnering on SEO/GEO initiatives and developing thought leadership themes that build market presence.
Data-informed approach to marketing, with experience defining KPIs and using performance insights (traffic, engagement, pipeline contribution, brand sentiment) to iterate and improve outcomes.
High ownership and sound judgment - comfortable acting as a brand steward, making decisions, and raising the quality bar for every piece of communication shipped.
Adaptable mindset with the confidence to embrace ambiguous challenges, shift direction quickly, and maintain high-quality output in fast-moving, fluid environments.
Benefits
Equity for everyone. Along with a competitive base salary, we offer options to keep us focused on driving long-term impact.
An environment designed for doing your best work, wherever you are. Our Sydney office is designed to maximize in-person first collaboration, while our US team is supported with a flexible remote set up.
Join our community. Find your people in a Doveclub, bond with your team on the regular, celebrate small wins, big milestones and cultural events with the whole company.
Learn & Thrive. Quench your thirst for knowledge with our generous L&D allowance or get support to Thrive, not just survive, using our wellness budget.
Ample PTO. Time off for the hard work you put in. 4 weeks accrued leave, floating public holidays and additional Kit Kat days throughout the year.
Work from anywhere. Up to 4 weeks per year to do your job anywhere in the world.
Generous parental leave. We offer up to 20 weeks of paid parental leave to support new parents.
4 weeks at 4 years. 4 years is a long time in tech, and we value loyalty. Take a well-earned break of 4 weeks off on Dovetail.
Stellar benefits for those located in the US. Comprehensive health, dental, vision, 401(K) and more offered through Sequoia.
At Dovetail, we’re passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It’s no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an underrepresented group.
Dovetail's stance on AI
At Dovetail, we expect a proactive and thoughtful approach to AI. We look for people who are curious, pragmatic, and eager to integrate AI into their everyday work.
💡 Quick Summary
Seeking a career-building opportunity? The Lead Marketing Manager (8 month fixed-term contract) position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.