Job Description
We are looking for a strategic Performance Account Manager to lead client relationships and drive growth through data-backed media planning and performance strategy. This role focuses on planning and advisory rather than hands-on execution on platforms like Google Ads.
Key Responsibilities
Client Servicing & Stakeholder Management
• Act as the primary point of contact for clients
• Understand business goals, KPIs, and marketing funnels
• Lead client meetings, QBRs, and strategic discussions
• Manage expectations and ensure high client satisfaction
Media Planning & Strategy
• Develop full-funnel media plans across platforms (Search, Display, Video, etc.)
• Allocate budgets and define channel mix based on objectives
• Create campaign roadmaps aligned with performance goals
• Recommend strategies across Google Ads ecosystem (Search, YouTube, Performance Max)
Performance Oversight (Non-Executional)
• Guide internal execution teams on campaign setup and optimization
• Review campaign structures, targeting, and bidding strategies
• Ensure best practices are followed across accounts
• Identify scaling and optimization opportunities
Data Analysis & Insights
• Analyze reports from tools like Google Analytics
• Extract actionable insights and translate them into strategy
• Track KPIs like CPA, ROAS, conversion rates, and funnel performance
Cross-functional Collaboration
• Work closely with performance marketers, creatives, and analysts
• Ensure timely delivery of campaigns and reports
• Align internal teams with client objectives
Required Skills & Qualifications
• 3–6+ years in digital marketing / performance strategy / account management
• Strong understanding of Google Ads (without necessarily executing campaigns daily)
• Experience in media planning and budget allocation
• Excellent client communication and presentation skills
• Strong analytical and strategic thinking ability
Good to Have
• Experience managing agency clients (multi-industry exposure)
• Knowledge of Google Tag Manager and tracking frameworks
• Familiarity with attribution models and marketing funnels
Key KPIs
• Quality of media plans & strategy effectiveness
• Client retention and satisfaction
• Achievement of client business goals (via team execution)
• Upsell / account growth
Key Responsibilities
Client Servicing & Stakeholder Management
• Act as the primary point of contact for clients
• Understand business goals, KPIs, and marketing funnels
• Lead client meetings, QBRs, and strategic discussions
• Manage expectations and ensure high client satisfaction
Media Planning & Strategy
• Develop full-funnel media plans across platforms (Search, Display, Video, etc.)
• Allocate budgets and define channel mix based on objectives
• Create campaign roadmaps aligned with performance goals
• Recommend strategies across Google Ads ecosystem (Search, YouTube, Performance Max)
Performance Oversight (Non-Executional)
• Guide internal execution teams on campaign setup and optimization
• Review campaign structures, targeting, and bidding strategies
• Ensure best practices are followed across accounts
• Identify scaling and optimization opportunities
Data Analysis & Insights
• Analyze reports from tools like Google Analytics
• Extract actionable insights and translate them into strategy
• Track KPIs like CPA, ROAS, conversion rates, and funnel performance
Cross-functional Collaboration
• Work closely with performance marketers, creatives, and analysts
• Ensure timely delivery of campaigns and reports
• Align internal teams with client objectives
Required Skills & Qualifications
• 3–6+ years in digital marketing / performance strategy / account management
• Strong understanding of Google Ads (without necessarily executing campaigns daily)
• Experience in media planning and budget allocation
• Excellent client communication and presentation skills
• Strong analytical and strategic thinking ability
Good to Have
• Experience managing agency clients (multi-industry exposure)
• Knowledge of Google Tag Manager and tracking frameworks
• Familiarity with attribution models and marketing funnels
Key KPIs
• Quality of media plans & strategy effectiveness
• Client retention and satisfaction
• Achievement of client business goals (via team execution)
• Upsell / account growth
💡 Quick Summary
Seeking a career-building opportunity? The Lead - Media Account Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.