Lead Product Marketing Manager| Competitive Intelligence

Job highlights

Identified by Google from the original job post

Qualifications

As an experienced product marketer and strategic storyteller, the candidate will have deep knowledge of the finance and finance technology landscape with ingrained knowledge of the legacy and contemporary industries

This person is equally comfortable presenting in front of the field, working behind the scenes with sales leaders and presenting in front of customers – and can do this amidst a fast changing company and competitive landscape

Minimum 7 years of experience in product marketing at a high tech (preferably fintech) company

Experience crafting compelling product positioning and messaging

Exceptional written and verbal communication skills; Ability to take complex concepts and distill them into digestible, relatable, and easy-to understand writing

Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas

Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively

Startup experience

Fintech experience

Benefits

Benefits (for U.S.-based full-time employees)

100% medical, dental & vision insurance coverage for you

Partially covered for your dependents

One Medical annual membership

401k (including employer match on contributions made while employed by Ramp)

Flexible PTO

Fertility HRA (up to $5,000 per year)

WFH stipend to support your home office needs

Wellness stipend

Parental Leave

Relocation support for NY

Pet insurance

Responsibilities

Ramp is looking for a Lead Product Marketing Manager, Competitive Intelligence to develop positioning, collect insight, package content, manage win/loss analysis and lead the GTM team around differentiating its product

The candidate will identify opportunities to create market-making moments and bring together Sales, Marketing, and Product to build compelling campaigns that drive consideration and differentiation in the market

Ultimately, the candidate will help tip the scales of the company’s pipeline and influence deals through crystal clear differentiation, training, and deal support

Scale a world class competitive program from zero to one

Build and launch internal and external competitive communication channels

Newsletters, landing pages, field communication, weekly updates, executive updates

Research and tear down the finance landscape to succinctly define Ramp’s unique positioning, strengths and weaknesses

Package that content into meaningful tools for the field and then deploy them

Own competitive win loss analysis and report findings to the field and product teams to inform company messaging and the roadmap

Weave together market dynamics, customer needs, and products to create comprehensive go-to-market strategies

Hands-on capability to create a range of marketing assets including sales enablement, customer-facing materials, blog posts, event keynotes, etc

Collaborate with Sales, Operations and others to create compelling dashboards and industry insights

Job description

About Ramp

Ramp is a financial operations platform designed to save businesses time and money. Combining corporate cards with expense management, bill payments, vendor management, accounting automation, and more, Ramp's all-in-one solution frees finance teams to do the best work of their lives. More than 25,000 companies, from family-owned farms to e-commerce giants to space startups, have saved $1B and 10M hours with Ramp. Founded in 201+, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over 35 billion dollars in purchases each year.

Ramp's investors include Sequoia, Founders Fund, Thrive Capital, Khosla Ventures, Greylock, Stripe, Goldman Sachs, Coatue, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.

Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S. Startups for over 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.

About The Role

Ramp is looking for a Lead Product Marketing Manager, Competitive Intelligence to develop positioning, collect insight, package content, manage win/loss analysis and lead the GTM team around differentiating its product.

As an experienced product marketer and strategic storyteller, the candidate will have deep knowledge of the finance and finance technology landscape with ingrained knowledge of the legacy and contemporary industries. The candidate will identify opportunities to create market-making moments and bring together Sales, Marketing, and Product to build compelling campaigns that drive consideration and differentiation in the market. Ultimately, the candidate will help tip the scales of the company’s pipeline and influence deals through crystal clear differentiation, training, and deal support.

We’re seeking someone who has done it before – built or supported a competitive function as it scales, mastered win loss analysis, worked with reps directly to package and deliver differentiation, and owned a program that stayed ahead of the field. This person is equally comfortable presenting in front of the field, working behind the scenes with sales leaders and presenting in front of customers – and can do this amidst a fast changing company and competitive landscape.

What You'll Do

• Scale a world class competitive program from zero to one

• Build and launch internal and external competitive communication channels. Newsletters, landing pages, field communication, weekly updates, executive updates

• Research and tear down the finance landscape to succinctly define Ramp’s unique positioning, strengths and weaknesses. Package that content into meaningful tools for the field and then deploy them

• Own competitive win loss analysis and report findings to the field and product teams to inform company messaging and the roadmap

• Weave together market dynamics, customer needs, and products to create comprehensive go-to-market strategies

• Hands-on capability to create a range of marketing assets including sales enablement, customer-facing materials, blog posts, event keynotes, etc.

• Collaborate with Sales, Operations and others to create compelling dashboards and industry insights

What You Need

• Minimum 7 years of experience in product marketing at a high tech (preferably fintech) company

• Experience crafting compelling product positioning and messaging

• Exceptional written and verbal communication skills; Ability to take complex concepts and distill them into digestible, relatable, and easy-to understand writing

• Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas

• Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively

• Startup experience

Nice-to-Have

• Fintech experience

Benefits (for U.S.-based full-time employees)

• 100% medical, dental & vision insurance coverage for you

• Partially covered for your dependents

• One Medical annual membership

• 401k (including employer match on contributions made while employed by Ramp)

• Flexible PTO

• Fertility HRA (up to $5,000 per year)

• WFH stipend to support your home office needs

• Wellness stipend

• Parental Leave

• Relocation support for NY

• Pet insurance

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.