Job Description
Full job description
Department of Education
Reference number
1250XXXXXX
Occupation
Education and Training Officer, Education Management
Work type
Location
Sydney - Greater West
Salary Information
From AUD $129,464.00 to $142,665.00 per year
Closing date
03 May 2026 at 11:59pm
Lead, Teacher Attraction Programs
At the NSW Department of Education, we educate and inspire lifelong learners – from early childhood, through schooling to vocational education and training.
Temporary Full-Time up to 12 months (with the possibility of extension)
Located in Parramatta with flexible working arrangements available
Competitive salary of $129,464 to $142,665 pa plus superannuation and leave loading
About the role
As the Lead, Teacher Attraction Programs, you will lead a high-performing team of marketing specialists to deliver innovative campaigns and initiatives that promote teaching as a career, attract future teachers to NSW public schools and communicate the teacher value proposition of the NSW Department of Education.
You will drive the planning, delivery and evaluation of targeted teacher attraction programs, promoting career opportunities for teachers in NSW public schools. Working across a range of owned and earned channels, including web, CRM, EDM, social media and podcast platforms, you will ensure campaigns are compelling, data-informed and aligned to strategic workforce priorities.
In this role, you will balance strategic leadership with hands-on delivery. You will oversee workflows, set priorities and support your team to deliver high-quality campaigns and engagement activities on time and on message. You will work in partnership with internal stakeholders and external partners to shape and deliver campaigns that are informed, targeted and deliver against workforce attraction objectives.
As a collaborative and forward-thinking leader, you will foster a culture of innovation, continuous improvement and accountability. You will use data and insights to evaluate program effectiveness, identify opportunities and enhance outcomes, ensuring initiatives remain responsive in a fast-paced and evolving environment.
Your leadership will play a critical role in strengthening teacher pipelines, supporting workforce priorities and helping ensure every student in NSW has access to a great teacher.
For further information, please click here to view the role description
About you
Proven experience leading and developing high-performing teams to deliver impactful marketing, communications or program outcomes.
Ability to manage competing priorities and deliver high-quality work in fast-paced, deadline-driven environments.
Strong stakeholder engagement skills, with the ability to build relationships and communicate complex ideas clearly and persuasively.
Experience designing, delivering and evaluating multi-channel campaigns, with strong project management skills and a data-informed, adaptable approach to continuous improvement.
Key Knowledge and Experience
Tertiary qualifications and relevant experience in Communications, Marketing, Education, Public Relations or related discipline.
Knowledge of and experience in promotions, advertising, social media and digital marketing, branding, print media, event management and public relations with the ability to optimise communications for individual channels.
Knowledge of and commitment to implementing the Department’s Aboriginal Education Policy and upholding the Department’s Partnership Agreement with the NSW AECG and to ensure quality outcomes for Aboriginal people.
Essential requirements of the role
Currently hold or be willing to obtain a valid clearance to work with children (Working with Children Check).
Willingness and ability to undertake interstate and intrastate travel to meet delivery requirements of projects.
Hold a valid driver’s licence (provisional or above)
Demonstrated understanding of and commitment to the value of public education.
Benefits
Flexible working arrangements
35 hour working week
Competitive, salary sacrificing, employer’s contribution to superannuation and annual leave loading
Flex Leave entitlements, generous holidays & leave conditions
Opportunities for advancement and mobility across the department to support your career growth.
How to apply
Attach a resume (maximum 5 pages) and a cover letter (maximum 2 pages) outlining how you meet the requirements and capabilities of this role. Please also provide an answer to the following pre-screening question:
Question
Tell us about a campaign or program you led that required you to balance stakeholder needs, tight timeframes and changing priorities. How did you ensure it was effective, and what data or insights did you use to inform decisions and improve outcomes?
Applicants are encouraged to prepare their application materials independently. The selection panel values authentic and personally written responses that reflect your own experience, insights and alignment with the Department’s values and priorities.
Please refer to the Applicant’s Guide to Applying to assist you with your application.
If you are an existing Education Support Staff (corporate staff) with the NSW Department of Education,
All other applicants please submit your application by clicking ‘Apply Now’.
Note: the selection process will include a range of assessment techniques to assist in determining your suitability for the role. Successful candidates will be required to undertake pre-employment screening for this role which includes a National Criminal History Check.
As a condition of employment, successful candidates not currently employed by the Department must provide a valid Working with Children Check (WWCC) clearance number. Renewal is not required after the WWCC expires, as long as you remain in a non–child-related role. Employer obligations only apply while the WWCC is valid.
Candidates must have Australian work rights (citizens, permanent residents, New Zealand citizens or a valid work visa). Ongoing (permanent) roles are open to Australian citizens and permanent residents and New Zealand citizens, while temporary roles welcome applicants with a visa.
Closing date: Sunday 3 May at 11:59pm.
For role enquiries please contact Jessica Whiticker, Manager Teacher Attraction Initiatives at: jessica.whiticker@det.nsw.edu.au.
We welcome applications from people of all backgrounds, including but not limited to Aboriginal and/or Torres Strait Islander people, people of any age or gender, people from culturally and linguistically diverse groups and/or from the LGBTQIA+ community, veterans, refugees, people with disability, people with sensory differences, and neurodiverse people. If we can make some adjustments to our recruitment/interview process to better help you shine, please reach out to the contact person for this recruitment, details listed above. For more information, visit the NSW Department of Education’s Diversity, equity and inclusion webpage.
A recruitment pool may be created through this recruitment process. A recruitment pool is a group of applicants who have been assessed and identified as suitable for this role, and who may be considered for a range of similar roles, including temporary, term or ongoing roles, over the next 18 months.
Department of Education
Reference number
1250XXXXXX
Occupation
Education and Training Officer, Education Management
Work type
Location
Sydney - Greater West
Salary Information
From AUD $129,464.00 to $142,665.00 per year
Closing date
03 May 2026 at 11:59pm
Lead, Teacher Attraction Programs
At the NSW Department of Education, we educate and inspire lifelong learners – from early childhood, through schooling to vocational education and training.
Temporary Full-Time up to 12 months (with the possibility of extension)
Located in Parramatta with flexible working arrangements available
Competitive salary of $129,464 to $142,665 pa plus superannuation and leave loading
About the role
As the Lead, Teacher Attraction Programs, you will lead a high-performing team of marketing specialists to deliver innovative campaigns and initiatives that promote teaching as a career, attract future teachers to NSW public schools and communicate the teacher value proposition of the NSW Department of Education.
You will drive the planning, delivery and evaluation of targeted teacher attraction programs, promoting career opportunities for teachers in NSW public schools. Working across a range of owned and earned channels, including web, CRM, EDM, social media and podcast platforms, you will ensure campaigns are compelling, data-informed and aligned to strategic workforce priorities.
In this role, you will balance strategic leadership with hands-on delivery. You will oversee workflows, set priorities and support your team to deliver high-quality campaigns and engagement activities on time and on message. You will work in partnership with internal stakeholders and external partners to shape and deliver campaigns that are informed, targeted and deliver against workforce attraction objectives.
As a collaborative and forward-thinking leader, you will foster a culture of innovation, continuous improvement and accountability. You will use data and insights to evaluate program effectiveness, identify opportunities and enhance outcomes, ensuring initiatives remain responsive in a fast-paced and evolving environment.
Your leadership will play a critical role in strengthening teacher pipelines, supporting workforce priorities and helping ensure every student in NSW has access to a great teacher.
For further information, please click here to view the role description
About you
Proven experience leading and developing high-performing teams to deliver impactful marketing, communications or program outcomes.
Ability to manage competing priorities and deliver high-quality work in fast-paced, deadline-driven environments.
Strong stakeholder engagement skills, with the ability to build relationships and communicate complex ideas clearly and persuasively.
Experience designing, delivering and evaluating multi-channel campaigns, with strong project management skills and a data-informed, adaptable approach to continuous improvement.
Key Knowledge and Experience
Tertiary qualifications and relevant experience in Communications, Marketing, Education, Public Relations or related discipline.
Knowledge of and experience in promotions, advertising, social media and digital marketing, branding, print media, event management and public relations with the ability to optimise communications for individual channels.
Knowledge of and commitment to implementing the Department’s Aboriginal Education Policy and upholding the Department’s Partnership Agreement with the NSW AECG and to ensure quality outcomes for Aboriginal people.
Essential requirements of the role
Currently hold or be willing to obtain a valid clearance to work with children (Working with Children Check).
Willingness and ability to undertake interstate and intrastate travel to meet delivery requirements of projects.
Hold a valid driver’s licence (provisional or above)
Demonstrated understanding of and commitment to the value of public education.
Benefits
Flexible working arrangements
35 hour working week
Competitive, salary sacrificing, employer’s contribution to superannuation and annual leave loading
Flex Leave entitlements, generous holidays & leave conditions
Opportunities for advancement and mobility across the department to support your career growth.
How to apply
Attach a resume (maximum 5 pages) and a cover letter (maximum 2 pages) outlining how you meet the requirements and capabilities of this role. Please also provide an answer to the following pre-screening question:
Question
Tell us about a campaign or program you led that required you to balance stakeholder needs, tight timeframes and changing priorities. How did you ensure it was effective, and what data or insights did you use to inform decisions and improve outcomes?
Applicants are encouraged to prepare their application materials independently. The selection panel values authentic and personally written responses that reflect your own experience, insights and alignment with the Department’s values and priorities.
Please refer to the Applicant’s Guide to Applying to assist you with your application.
If you are an existing Education Support Staff (corporate staff) with the NSW Department of Education,
All other applicants please submit your application by clicking ‘Apply Now’.
Note: the selection process will include a range of assessment techniques to assist in determining your suitability for the role. Successful candidates will be required to undertake pre-employment screening for this role which includes a National Criminal History Check.
As a condition of employment, successful candidates not currently employed by the Department must provide a valid Working with Children Check (WWCC) clearance number. Renewal is not required after the WWCC expires, as long as you remain in a non–child-related role. Employer obligations only apply while the WWCC is valid.
Candidates must have Australian work rights (citizens, permanent residents, New Zealand citizens or a valid work visa). Ongoing (permanent) roles are open to Australian citizens and permanent residents and New Zealand citizens, while temporary roles welcome applicants with a visa.
Closing date: Sunday 3 May at 11:59pm.
For role enquiries please contact Jessica Whiticker, Manager Teacher Attraction Initiatives at: jessica.whiticker@det.nsw.edu.au.
We welcome applications from people of all backgrounds, including but not limited to Aboriginal and/or Torres Strait Islander people, people of any age or gender, people from culturally and linguistically diverse groups and/or from the LGBTQIA+ community, veterans, refugees, people with disability, people with sensory differences, and neurodiverse people. If we can make some adjustments to our recruitment/interview process to better help you shine, please reach out to the contact person for this recruitment, details listed above. For more information, visit the NSW Department of Education’s Diversity, equity and inclusion webpage.
A recruitment pool may be created through this recruitment process. A recruitment pool is a group of applicants who have been assessed and identified as suitable for this role, and who may be considered for a range of similar roles, including temporary, term or ongoing roles, over the next 18 months.
💡 Quick Summary
Seeking a career-building opportunity? The Lead Teacher Attraction position is now open for candidates interested in the Event Management Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.