Job Description
Job type
Permanent
Full-time
Location
Sydney NSW•Hybrid work
Benefits
Pulled from the full job description
Employee assistance program
Paid volunteer leave
Full job description
Lead lifecycle marketing strategy and campaign execution
Open to Melbourne, Sydney or Perth
Attractive hybrid work model | Energy Discounts | Career Growth Opportunities
Alinta Energy is one of Australia’s biggest energy retailers, generators and developers with over 1.1 million customers. Australia’s energy system is undergoing the biggest transformation in its history and we’re right there with it. We’re investing in and developing large-scale renewables and storage projects as part of our ongoing effort to provide our customers with reliable, affordable and sustainable energy.
We understand that flexibility matters when considering your next role. Let us know your requirements, and we’ll carefully consider how we might accommodate them.
Ready to make a real impact?
Are you ready to help shape the future of customer engagement at Alinta Energy? As our Lifecycle Marketing Manager, you’ll play a pivotal role in driving growth and retention across our customer base, working at the intersection of strategy and execution. Reporting to the Head of Customer Marketing and collaborating closely with a dynamic team, you’ll be empowered to build and optimise end-to-end customer journeys in a highly regulated, fast-evolving industry.
This is a unique opportunity to join a business at a critical inflection point, where your expertise will directly influence our transformation to a digital-first, direct-to-consumer model. You’ll thrive in an environment that values autonomy, innovation, and the ability to pivot quickly - making a tangible impact as we build our lifecycle marketing capability from the ground up.
Why you’ll love working here
At Alinta Energy, we’re taking real action to deliver reliable and sustainable energy for Australia — and that practical approach runs through everything we do. You’ll get clear direction, genuine flexibility, and the support you need to grow, all while working on projects that make a lasting difference. We’re big enough to create impact, but small enough that your ideas and effort will always be seen.
There are plenty of other great benefits of working for Alinta Energy, including flexible working, energy discounts, an Employee Assistance Program (EAP), a paid volunteer day each year, fully stocked kitchens, and lots more.
What you'll do
Develop and execute customer lifecycle strategies to drive growth, engagement, and retention, with a focus on cross-sell and upsell across all channels.
Deliver personalised, data-driven communications using segmentation and actionable insights.
Manage and optimise campaigns, applying a test-and-learn approach and reporting on results.
Work closely with internal and external stakeholders to ensure seamless customer experiences and strong ROI.
Ensure all communications meet compliance and industry standards in a highly regulated environment.
Your experience
5+ years’ experience in lifecycle marketing, with a strong record of driving growth and retention—ideally in energy, banking, telco, or other regulated, service-based sectors.
Expertise in campaign management across multiple channels, with strong analytical and segmentation skills.
Comfortable working autonomously in a fast-paced, lean environment and adapting to change.
Proven ability to collaborate with analysts and cross-functional teams to build and optimise customer journeys.
Excellent communication and stakeholder management skills, with the confidence to challenge and influence.
Please note this role requires full working rights within Australia.
Like what you’re seeing?
If you like the sound of this, and you’ve got experience in a similar role, we’d love to talk to you. Come and discover better together with Alinta Energy.
We are a 2026 Circle Back Initiative Employer – we commit to respond to every applicant.
If your application progresses, we will need to complete background and pre-employment checks, such as immigration checks, reference checks, criminal background checks, qualification checks, and additional checks for roles related to finance.
Our Diversity Commitment
Alinta Energy offers a truly diverse, safe and supportive work environment. As an equal opportunity employer, Alinta Energy encourages applications from any qualified person, including First Nations Australians, members of the LGBTQIA+ community, people of all ages and people living with a disability. We are also proud to be a WORK180 Endorsed Employer and we are committed to advancing women’s careers.
We look forward to hearing from you.
Closing date: Sunday 18th January
Permanent
Full-time
Location
Sydney NSW•Hybrid work
Benefits
Pulled from the full job description
Employee assistance program
Paid volunteer leave
Full job description
Lead lifecycle marketing strategy and campaign execution
Open to Melbourne, Sydney or Perth
Attractive hybrid work model | Energy Discounts | Career Growth Opportunities
Alinta Energy is one of Australia’s biggest energy retailers, generators and developers with over 1.1 million customers. Australia’s energy system is undergoing the biggest transformation in its history and we’re right there with it. We’re investing in and developing large-scale renewables and storage projects as part of our ongoing effort to provide our customers with reliable, affordable and sustainable energy.
We understand that flexibility matters when considering your next role. Let us know your requirements, and we’ll carefully consider how we might accommodate them.
Ready to make a real impact?
Are you ready to help shape the future of customer engagement at Alinta Energy? As our Lifecycle Marketing Manager, you’ll play a pivotal role in driving growth and retention across our customer base, working at the intersection of strategy and execution. Reporting to the Head of Customer Marketing and collaborating closely with a dynamic team, you’ll be empowered to build and optimise end-to-end customer journeys in a highly regulated, fast-evolving industry.
This is a unique opportunity to join a business at a critical inflection point, where your expertise will directly influence our transformation to a digital-first, direct-to-consumer model. You’ll thrive in an environment that values autonomy, innovation, and the ability to pivot quickly - making a tangible impact as we build our lifecycle marketing capability from the ground up.
Why you’ll love working here
At Alinta Energy, we’re taking real action to deliver reliable and sustainable energy for Australia — and that practical approach runs through everything we do. You’ll get clear direction, genuine flexibility, and the support you need to grow, all while working on projects that make a lasting difference. We’re big enough to create impact, but small enough that your ideas and effort will always be seen.
There are plenty of other great benefits of working for Alinta Energy, including flexible working, energy discounts, an Employee Assistance Program (EAP), a paid volunteer day each year, fully stocked kitchens, and lots more.
What you'll do
Develop and execute customer lifecycle strategies to drive growth, engagement, and retention, with a focus on cross-sell and upsell across all channels.
Deliver personalised, data-driven communications using segmentation and actionable insights.
Manage and optimise campaigns, applying a test-and-learn approach and reporting on results.
Work closely with internal and external stakeholders to ensure seamless customer experiences and strong ROI.
Ensure all communications meet compliance and industry standards in a highly regulated environment.
Your experience
5+ years’ experience in lifecycle marketing, with a strong record of driving growth and retention—ideally in energy, banking, telco, or other regulated, service-based sectors.
Expertise in campaign management across multiple channels, with strong analytical and segmentation skills.
Comfortable working autonomously in a fast-paced, lean environment and adapting to change.
Proven ability to collaborate with analysts and cross-functional teams to build and optimise customer journeys.
Excellent communication and stakeholder management skills, with the confidence to challenge and influence.
Please note this role requires full working rights within Australia.
Like what you’re seeing?
If you like the sound of this, and you’ve got experience in a similar role, we’d love to talk to you. Come and discover better together with Alinta Energy.
We are a 2026 Circle Back Initiative Employer – we commit to respond to every applicant.
If your application progresses, we will need to complete background and pre-employment checks, such as immigration checks, reference checks, criminal background checks, qualification checks, and additional checks for roles related to finance.
Our Diversity Commitment
Alinta Energy offers a truly diverse, safe and supportive work environment. As an equal opportunity employer, Alinta Energy encourages applications from any qualified person, including First Nations Australians, members of the LGBTQIA+ community, people of all ages and people living with a disability. We are also proud to be a WORK180 Endorsed Employer and we are committed to advancing women’s careers.
We look forward to hearing from you.
Closing date: Sunday 18th January
💡 Quick Summary
Seeking a career-building opportunity? The Lifecycle Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.