Job Description
Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls. We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.
About the role
We're looking for a passionate and experienced Lifestyle Editor to lead and shape our lifestyle content across digital platforms. This creative and strategic role sits at the heart of our editorial team - perfect for someone who lives and breathes content and wants to make a real impact with their words. You'll be responsible for creating and commissioning lifestyle vertical content across beauty, health, fashion, parenting, travel, and food, ensuring everything we publish has that classic Mamamia tone while driving engagement across platforms. Based in Sydney, you'll report to our Deputy Editor and lead a team of three content producers.
Here's some of the stuff you can expect to be doing if you join us:
Commission and write high-quality lifestyle content while building a diverse contributor network
Create compelling headlines and optimize content for distribution across Instagram, Facebook, and TikTok
Drive affiliate revenue through engaging, clickable content
Work closely with commercial teams to support branded content initiatives
Analyse traffic metrics and audience data to inform content strategy
Collaborate with our video and podcast teams to develop cross-platform lifestyle content
Lead and develop a team of content producers across social and written platforms
Represent Mamamia at industry events and build relationships with PR agencies
Now, a bit about you
You have 3-5 years' experience in digital lifestyle publishing with a proven track record of growing audience metrics
You're an exceptional writer and editor who can produce high-volume, engaging content
You have experience managing contributors and direct reports
You understand SEO, social media optimization, and content distribution strategies
You can skillfully balance editorial integrity with commercial objectives
You have strong news judgment and trend-spotting capabilities within lifestyle verticals
You're highly organized with excellent time management skills and ability to work under pressure
You're comfortable with tech tools like CMS platforms, Google Analytics, and Canva
Life at Mamamia
We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.
We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure.
The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.
We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we're excited for you to join us on this innovative journey.
As well as being a meaningful and dynamic place to work, Mamamia offers:
Flexible working conditions (Hybrid working model)
A day off to celebrate your birthday
Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
Paid parental leave
Enjoy paid volunteer leave to support RizeUp, our charity partner.
The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.
Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself
Access to MOVE by Mamamia - our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed
Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to hr@mamamia.com.au
About the role
We're looking for a passionate and experienced Lifestyle Editor to lead and shape our lifestyle content across digital platforms. This creative and strategic role sits at the heart of our editorial team - perfect for someone who lives and breathes content and wants to make a real impact with their words. You'll be responsible for creating and commissioning lifestyle vertical content across beauty, health, fashion, parenting, travel, and food, ensuring everything we publish has that classic Mamamia tone while driving engagement across platforms. Based in Sydney, you'll report to our Deputy Editor and lead a team of three content producers.
Here's some of the stuff you can expect to be doing if you join us:
Commission and write high-quality lifestyle content while building a diverse contributor network
Create compelling headlines and optimize content for distribution across Instagram, Facebook, and TikTok
Drive affiliate revenue through engaging, clickable content
Work closely with commercial teams to support branded content initiatives
Analyse traffic metrics and audience data to inform content strategy
Collaborate with our video and podcast teams to develop cross-platform lifestyle content
Lead and develop a team of content producers across social and written platforms
Represent Mamamia at industry events and build relationships with PR agencies
Now, a bit about you
You have 3-5 years' experience in digital lifestyle publishing with a proven track record of growing audience metrics
You're an exceptional writer and editor who can produce high-volume, engaging content
You have experience managing contributors and direct reports
You understand SEO, social media optimization, and content distribution strategies
You can skillfully balance editorial integrity with commercial objectives
You have strong news judgment and trend-spotting capabilities within lifestyle verticals
You're highly organized with excellent time management skills and ability to work under pressure
You're comfortable with tech tools like CMS platforms, Google Analytics, and Canva
Life at Mamamia
We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.
We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure.
The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.
We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we're excited for you to join us on this innovative journey.
As well as being a meaningful and dynamic place to work, Mamamia offers:
Flexible working conditions (Hybrid working model)
A day off to celebrate your birthday
Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
Paid parental leave
Enjoy paid volunteer leave to support RizeUp, our charity partner.
The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.
Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself
Access to MOVE by Mamamia - our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed
Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to hr@mamamia.com.au
💡 Quick Summary
Seeking a career-building opportunity? The Lifestyle Editor position is now open for candidates interested in the Video Editor Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Video Editor Jobs is a plus.