I need to conduct an analysis of three competitors, focusing on the following areas:
• Website & Content Review: I’ll evaluate competitors' websites, examining their branding, product positioning, and customer engagement tactics. This will highlight what resonates with their audience and reveal opportunities where your brand can stand out and differentiate itself.
• Social Media Strategy: I’ll assess how competitors engage their audience across various social media platforms, analyzing their content types, engagement levels, and overall platform usage. This will provide insights into how they interact with their followers and identify opportunities for your brand to enhance its social presence.
• Customer Sentiment Analysis: I’ll dive into customer feedback from social media, review sites, and forums to understand how customers perceive these brands. By identifying their strengths, weaknesses, and overall market perception, we can discover gaps your brand can fill, positioning it more effectively and building a stronger market presence.