Job Description
Zycus is looking for a Manager - Demand Generation for Certinal, our digital signature product . Certinal is a wholly owned subsidiary of Zycus. As a Manager - Demand Generation, you will leverage your understanding of the product, market and use cases to enable the company to sell better and faster. We are looking for a highly motivated and experienced Performance Marketing Manager to join our marketing team . The ideal candidate will have at least 5 years of experience in managing large-scale digital marketing campaigns, with a focus on performance marketing. In this role, you will be responsible for driving customer acquisition, engagement, and growth through various digital marketing channels, including paid search, social media advertising, display advertising, and affiliate marketing. What You'll Do: Demand Generation:
• Understand the nuances of each market, and develop market specific content & digital marketing plan to build awareness, interest and consideration.
• Plan and execute multi-channel digital marketing campaigns across paid search, social media, display, and affiliate marketing
• Execution of large scale digital campaigns (google search and google display, LinkedIN)
• Analyze and interpret data to inform campaign optimization
• Develop and execute performance marketing strategies that drive customer acquisition and engagement
• Collaborate with cross-functional teams, including product, creative, and analytics, to develop and implement strategies that drive ROI
• Experience in Account Based Marketing/ organizing round-tables & events (ground events / webinar, either own or 3rd party to generate)
• Optimize campaigns to maintain channel efficiency
• Identify new channels for developing pipeline
• Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc. Develop key partnerships with third parties like industry bodies, technology partners, knowledge partners for running joint marketing campaigns.
• Build competitive intelligence, and create shadow marketing programs Team Work & Collaboration
• Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities
• External vendor and partner management wherever required
• Engaging with industry influencers and creating a strong network of thought leaders Job Requirement What are we Looking For:
• A great leader who can make a big impact and lead the growth of our business
• 4-8 years of experience in B2B SaaS marketing (Growth/ Go to Market) with deep understanding and experience in building a pipeline in European markets
• Ability to bring in creativity to the role, while also being deeply data-driven and analytical in approach. Well-versed with marketing automation tools such as Marketo, Salesforce etc.
• Excellent written and verbal communication skills Astute analytical ability – should have a natural flair for working with large data sets, and identify trends and patterns to enable data-driven decision-making. Should be an MBA graduate from a Tier I B-School Why Should You Join Us? 1. Recognized as a leader by Analyst. Zycus is cited as a ʻLeader' in The Forrester Wave's Contract Lifecycle Management for Buy-Side Contract Suite, Q4 2021. Find out more about us and read the report Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Zycus's Certinal meets the global standards for eSignature and has external 3rd party validation of compliance undertaken by Ernst & Young )3. Create an impact and transform your ideas. You will get the opportunity to lead and grow the business. About Us Certinal is a wholly owned subsidiary of Zycus, the pioneer in Cognitive Procurement. A familiar name and market leader with years of experience in managing critical contracts & agreements, Zycus boasts of over Fortune 1000 enterprise clients and deployments of procurement and sourcing suite of products. Digital Signing has always been a focus area for Zycus. Thus Certinal was born with the stated goal of offering a best-in-class Digital Transaction Management solution that will be easy-to-use, 100% secure to deploy, and legally compliant around the world. We stand committed to providing a one-stop solution to large enterprise customers, compliant with various security standards and conforming to different regional regulations