Job Description
About Us:
ApkaMart is a leading e-commerce platform specializing in handmade home décor products. Our mission is to bring exquisite craftsmanship into homes and lives through unique and beautiful decor items. Join our team and be a part of this exciting journey of creativity, innovation, and customer delight.
Position Summary:
We are looking for a results-driven and creative Assistant Manager / Manager for Digital Marketing to lead our online marketing strategies. The ideal candidate will have a strong understanding of digital trends, hands-on experience with e-commerce marketing, and the ability to drive customer acquisition and engagement through innovative campaigns.
Key Responsibilities:
Digital Marketing Strategy:
• Develop and execute comprehensive digital marketing strategies aligned with ApkaMart’s goals.
• Monitor market trends and competitor activities to optimize marketing efforts
Social Media Management:
• Oversee ApkaMart’s presence across platforms like Instagram, Facebook, Pinterest, and YouTube.
• Plan, create, and execute engaging content (reels, posts, stories) to build brand awareness and drive traffic.
• Monitor trends and innovate campaigns to enhance engagement.
Performance Marketing:
• Manage and optimize paid campaigns (Google Ads, Facebook Ads, etc.) for conversions and ROI.
• Conduct A/B testing and track key performance metrics like CTR, CPC, and ROAS.
SEO and Content Marketing:
• Oversee on-page and off-page SEO to improve organic rankings and visibility.
• Collaborate with the content team to create blogs, product descriptions, and newsletters.
Email Marketing and CRM:
• Design and execute email marketing campaigns to nurture leads and re-engage customers.
• Manage customer databases for segmented and targeted outreach.
Data Analysis and Reporting:
• Use analytics tools (Google Analytics, Meta Business Suite, etc.) to monitor campaign performance.
• Prepare monthly reports on digital marketing activities and suggest actionable insights.
Team Collaboration:
• Work closely with the product, design, and operations teams to ensure cohesive messaging and campaigns.
• Guide and mentor junior digital marketing team members (if applicable).
Required Skills & Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Proven experience (3+ years) in digital marketing, preferably in e-commerce.
• Hands-on experience with tools like Google Ads, Facebook Ads Manager, Canva, and email marketing platforms.
• Strong understanding of SEO and SEM practices.
• Analytical mindset with proficiency in Google Analytics and other reporting tools.
• Excellent communication and interpersonal skills.
• Creative thinking and the ability to work in a fast-paced environment.
Job Type: Full-time
Pay: ₹200,000.00 - ₹480,000.00 per year
Schedule:
• Day shift
Experience:
• total work: 3 years (Preferred)
Work Location: In person
ApkaMart is a leading e-commerce platform specializing in handmade home décor products. Our mission is to bring exquisite craftsmanship into homes and lives through unique and beautiful decor items. Join our team and be a part of this exciting journey of creativity, innovation, and customer delight.
Position Summary:
We are looking for a results-driven and creative Assistant Manager / Manager for Digital Marketing to lead our online marketing strategies. The ideal candidate will have a strong understanding of digital trends, hands-on experience with e-commerce marketing, and the ability to drive customer acquisition and engagement through innovative campaigns.
Key Responsibilities:
Digital Marketing Strategy:
• Develop and execute comprehensive digital marketing strategies aligned with ApkaMart’s goals.
• Monitor market trends and competitor activities to optimize marketing efforts
Social Media Management:
• Oversee ApkaMart’s presence across platforms like Instagram, Facebook, Pinterest, and YouTube.
• Plan, create, and execute engaging content (reels, posts, stories) to build brand awareness and drive traffic.
• Monitor trends and innovate campaigns to enhance engagement.
Performance Marketing:
• Manage and optimize paid campaigns (Google Ads, Facebook Ads, etc.) for conversions and ROI.
• Conduct A/B testing and track key performance metrics like CTR, CPC, and ROAS.
SEO and Content Marketing:
• Oversee on-page and off-page SEO to improve organic rankings and visibility.
• Collaborate with the content team to create blogs, product descriptions, and newsletters.
Email Marketing and CRM:
• Design and execute email marketing campaigns to nurture leads and re-engage customers.
• Manage customer databases for segmented and targeted outreach.
Data Analysis and Reporting:
• Use analytics tools (Google Analytics, Meta Business Suite, etc.) to monitor campaign performance.
• Prepare monthly reports on digital marketing activities and suggest actionable insights.
Team Collaboration:
• Work closely with the product, design, and operations teams to ensure cohesive messaging and campaigns.
• Guide and mentor junior digital marketing team members (if applicable).
Required Skills & Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Proven experience (3+ years) in digital marketing, preferably in e-commerce.
• Hands-on experience with tools like Google Ads, Facebook Ads Manager, Canva, and email marketing platforms.
• Strong understanding of SEO and SEM practices.
• Analytical mindset with proficiency in Google Analytics and other reporting tools.
• Excellent communication and interpersonal skills.
• Creative thinking and the ability to work in a fast-paced environment.
Job Type: Full-time
Pay: ₹200,000.00 - ₹480,000.00 per year
Schedule:
• Day shift
Experience:
• total work: 3 years (Preferred)
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Manager - Digital Marketing position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Udaipur offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.