Description
What you will do
- Understand marketing briefs for different clients/Brands and execute or drive the same to deliver sales performance
- Provide feedback to sales teams & clients to improve storefront performance
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Skills Required :
- In-depth knowledge about creating effective targeting of audiences on FB,Google, Affiliate Channels
- Has at least 4 years experience with marketing operations on primary channels like FB, Insta, Youtube, Google Search, Google Shopping, Affiliates
- Has at least 2 years experience with marketing operations on programmatic advertising
- Has had some exposure to Email, Whatsapp, Content Marketing
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, SemRush, Ahrefs, etc)
- Experience with A/B and multivariate experiments
- Has a good sense of understanding the business metrics and can derive meaningful insights basis the data reports
- Has handled marketing campaigns for clients/Brands on these platforms with a min. monthly budget of 50L
- Has at least 4+ years of professional work experience in campaign management and digital marketing in a reputed Brand or agency(or equivalent in freelancing