Job Description
Document
Manager :
• Digital Marketing (Martech)
·
Department
Marketing & Corporate Communication
Level / Band
Asistant Manager/Manager
Role Summary: Manage the Marketing Automation/Digital Marketing projects for the organization
B Organizational Relationships
Reports To
AVP - MarTech
Supervises
NA
C Job Dimensions
Geographic Area Covered
PAN India (Digital)
Stakeholders Internal
● Marketing teams - Digital marketing, Customer Engagement, Brand marketing
● Online Sales teams & Internal IT team
● Customer Service & Operations team
● Project Management team
External
● Digital Agencies/Fintech Partners/Marketing Automation Tech Service Providers
● Digital Marketing Agencies
● Content agency
● IRDA, Govt etc as per regulatory requirements
D Responsibilities
● Project management associate for marketing technology projects (app, content platform, web assets) being implemented at department & organizational level
● Work with external partners consulting firms martech/fintech partners, agencies to lead or drive marketing representation on digital enablement, delivery projects
● Research & identify new Martech opportunities, as required
• Work closely with channel marketing & business teams on martech initiatives or work as marketing POC in cross functional enterprise-wide projects.
• Coordinate with IT teams for platform specific design changes.
● Work closely with internal & external delivery teams to perform the following tasks:
o A/B testing of creative/ content across multiple platforms including website, apps, content sharing platform (advisor portals), customer self-service portal
o Core understanding & experience in implementing AI/ML driven successful Marketing/Sales projects.
o Experience in CDP implementation including requirement gathering, use case development, documentation and reporting for marketing/personalization projects working with IT, Martech, Project Management vendors to lay the foundation for omni-channel marketing campaigns
o Preferable to have worked in Adobe Experience Cloud stack - AEM, Adobe Target, Adobe Campaigns
o Relationship management with internal technology users and vendor management
E Skills Required
Technical
● Hands-on experience of running digital marketing campaigns
• Working knowledge of automated platforms such as Adobe Campaign manager, Google Campaign Manager, DV 360, Last click, DDA optimization, A/B testing platforms - Adobe Target/Google Optimize etc.
● Worked on AI/ML Marketing/Sales projects
● Ability to convert digital insights/ data trends into actionable items
● Should possess good communication skills and ability to apply learning into campaigns that strengthen agent/ customer connect/ drive cross sell opportunities
● Inquisitive and willingness to learn and embrace new age marketing tools
Behavioral
Essential
Desired
Interpersonal skills
●
Communication skills
●
Creative thinking skills
●
Supervising/Leadership skills
●
Teamwork Skills
●
Influencing skills
●
Relationship Building skills
●
Decision making skills
●
F Incumbent Characteristics
Essential
Desired
Qualification
MBA (Marketing Communication Media) or Masters with a leading institute
Certification in marketing automation, digital marketing.
Experience
2 to 5 years' experience in Marketing automation, Digital Project Management, Digital Marketing Campaigns etc
Manager :
• Digital Marketing (Martech)
·
Department
Marketing & Corporate Communication
Level / Band
Asistant Manager/Manager
Role Summary: Manage the Marketing Automation/Digital Marketing projects for the organization
B Organizational Relationships
Reports To
AVP - MarTech
Supervises
NA
C Job Dimensions
Geographic Area Covered
PAN India (Digital)
Stakeholders Internal
● Marketing teams - Digital marketing, Customer Engagement, Brand marketing
● Online Sales teams & Internal IT team
● Customer Service & Operations team
● Project Management team
External
● Digital Agencies/Fintech Partners/Marketing Automation Tech Service Providers
● Digital Marketing Agencies
● Content agency
● IRDA, Govt etc as per regulatory requirements
D Responsibilities
● Project management associate for marketing technology projects (app, content platform, web assets) being implemented at department & organizational level
● Work with external partners consulting firms martech/fintech partners, agencies to lead or drive marketing representation on digital enablement, delivery projects
● Research & identify new Martech opportunities, as required
• Work closely with channel marketing & business teams on martech initiatives or work as marketing POC in cross functional enterprise-wide projects.
• Coordinate with IT teams for platform specific design changes.
● Work closely with internal & external delivery teams to perform the following tasks:
o A/B testing of creative/ content across multiple platforms including website, apps, content sharing platform (advisor portals), customer self-service portal
o Core understanding & experience in implementing AI/ML driven successful Marketing/Sales projects.
o Experience in CDP implementation including requirement gathering, use case development, documentation and reporting for marketing/personalization projects working with IT, Martech, Project Management vendors to lay the foundation for omni-channel marketing campaigns
o Preferable to have worked in Adobe Experience Cloud stack - AEM, Adobe Target, Adobe Campaigns
o Relationship management with internal technology users and vendor management
E Skills Required
Technical
● Hands-on experience of running digital marketing campaigns
• Working knowledge of automated platforms such as Adobe Campaign manager, Google Campaign Manager, DV 360, Last click, DDA optimization, A/B testing platforms - Adobe Target/Google Optimize etc.
● Worked on AI/ML Marketing/Sales projects
● Ability to convert digital insights/ data trends into actionable items
● Should possess good communication skills and ability to apply learning into campaigns that strengthen agent/ customer connect/ drive cross sell opportunities
● Inquisitive and willingness to learn and embrace new age marketing tools
Behavioral
Essential
Desired
Interpersonal skills
●
Communication skills
●
Creative thinking skills
●
Supervising/Leadership skills
●
Teamwork Skills
●
Influencing skills
●
Relationship Building skills
●
Decision making skills
●
F Incumbent Characteristics
Essential
Desired
Qualification
MBA (Marketing Communication Media) or Masters with a leading institute
Certification in marketing automation, digital marketing.
Experience
2 to 5 years' experience in Marketing automation, Digital Project Management, Digital Marketing Campaigns etc
💡 Quick Summary
Seeking a career-building opportunity? The Manager | Digital Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
