Role & Responsibility :
Understand the requirement, define clear media objectives in sync with the
business and campaign objectives
§ Determine, plan and buy the best and most efficient media mix for promotions
§ Monitor online and offline campaigns (across TV, print, outdoor, radio, cinema
and digital)
§ Regularly report campaign results
§ Optimise media strategies for varying audiences across channels
§ Keep a tab and review media budgets
§ Negotiate with media channels to close competitive deals to ensure cost
efficiencies
§ Adept with planning media to support new product launches
§ Identify newer audiences
§ Build relationships with media influencers to promote our brand
§ Measure and report performance of all marketing campaigns, and assess ROI and
KPIs
§ Monitor market trends, research consumer markets and competitors’ activities
§ Oversee new and ongoing marketing and advertising activities