Job Description
Job Summary
Job Description
What is the opportunity?
RBC is hiring for an exciting Manager, Marketing Analytics role. In this role, you will work closely with the Sr. Manager, Marketing Analytics and collaborate with Product groups, Channel partners and Marketing leads across Personal and Commercial Banking as well as Insurance platforms to help drive business results by developing optimized marketing solutions enabled through business and marketing analyses.
What will you do?
Interact with Business and Marketing partners to understand priorities in order to define and conduct analytics to meet these objectives
Develop actionable analyses and insights to help develop optimized marketing campaigns and enable product groups and Marketing to meet their campaign strategy objectives
Construct dashboard and reporting prototypes and work closely with the Data Enablement and Reporting team to ensure campaign and channel measurement metrics are delivered appropriately
End-to-end responsibility for analyses including framing and negotiating analytical objectives with partners, sourcing relevant data, performing in-depth analyses and presenting actionable insights to stakeholders in timely and effective manner
Identify revenue enhancing and cost saving opportunities while ensuring relevant insights are being applied to evolve strategies
Apply experimental design, test and learn methodologies and perform statistical analyses (significance tests, segmentation, regression, decision tree, etc.) where needed to optimize strategies
Collaborate in a cross-functional team environment in marketing stages to review business cases, verify campaign design documents, project financial impact and develop analytical plans to ensure analytical requirements are captured and analytical objectives are well understood and meaningful
Develop new methods and techniques to analyze a variety of marketing programs like acquisition, growth, retention, cross-sell, media, triggers, online and transformational initiatives
What do you need to succeed?
Must-have:
2+ years of experience strong technical skills (i.e. SAS, SQL, Excel, PowerPoint, Tableau)
1-2 years of experience in a client facing analytical database marketing or related role. Proven knowledge in the application of experimental design and statistical analysis of results
Strong business acumen and analytical, communication and presentation skills with demonstrated proactive leadership in a cross functional environment
Strong problem solving skills and ability to conceptualize strategy independently
Attention to detail, organization, ability to multi task and time management is critical
Undergraduate degree in a quantitative discipline (e.g. mathematics, statistics, econometrics, computer science)
Nice-to-have:
Experience in financial services industry with broad understanding of marketing, product management, sales, finance, pricing and risk management
Experience working with large data sets to produce insights for consumption by business or marketing partners
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
An opportunity to influence the strategic direction of the enterprise
An opportunity to work closely with RBC’s senior leaders
Work in a dynamic, collaborative, progressive and high performing culture
Excellent career development and progression opportunities
A comprehensive Total Rewards Program including bonuses, eligibility for stock and flexible benefits
Job Skills
A/B Testing, Analytical Thinking, Business Statistics, Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI), Marketing Analytics, Marketing Campaigns, Market Segmentation, SAS Enterprise Guide, Structured Query Language (SQL)
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
TORONTO
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2026-04-10
Application Deadline:
2026-04-25
Note: Applications will be accepted until 11:5+ PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
Job Description
What is the opportunity?
RBC is hiring for an exciting Manager, Marketing Analytics role. In this role, you will work closely with the Sr. Manager, Marketing Analytics and collaborate with Product groups, Channel partners and Marketing leads across Personal and Commercial Banking as well as Insurance platforms to help drive business results by developing optimized marketing solutions enabled through business and marketing analyses.
What will you do?
Interact with Business and Marketing partners to understand priorities in order to define and conduct analytics to meet these objectives
Develop actionable analyses and insights to help develop optimized marketing campaigns and enable product groups and Marketing to meet their campaign strategy objectives
Construct dashboard and reporting prototypes and work closely with the Data Enablement and Reporting team to ensure campaign and channel measurement metrics are delivered appropriately
End-to-end responsibility for analyses including framing and negotiating analytical objectives with partners, sourcing relevant data, performing in-depth analyses and presenting actionable insights to stakeholders in timely and effective manner
Identify revenue enhancing and cost saving opportunities while ensuring relevant insights are being applied to evolve strategies
Apply experimental design, test and learn methodologies and perform statistical analyses (significance tests, segmentation, regression, decision tree, etc.) where needed to optimize strategies
Collaborate in a cross-functional team environment in marketing stages to review business cases, verify campaign design documents, project financial impact and develop analytical plans to ensure analytical requirements are captured and analytical objectives are well understood and meaningful
Develop new methods and techniques to analyze a variety of marketing programs like acquisition, growth, retention, cross-sell, media, triggers, online and transformational initiatives
What do you need to succeed?
Must-have:
2+ years of experience strong technical skills (i.e. SAS, SQL, Excel, PowerPoint, Tableau)
1-2 years of experience in a client facing analytical database marketing or related role. Proven knowledge in the application of experimental design and statistical analysis of results
Strong business acumen and analytical, communication and presentation skills with demonstrated proactive leadership in a cross functional environment
Strong problem solving skills and ability to conceptualize strategy independently
Attention to detail, organization, ability to multi task and time management is critical
Undergraduate degree in a quantitative discipline (e.g. mathematics, statistics, econometrics, computer science)
Nice-to-have:
Experience in financial services industry with broad understanding of marketing, product management, sales, finance, pricing and risk management
Experience working with large data sets to produce insights for consumption by business or marketing partners
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
An opportunity to influence the strategic direction of the enterprise
An opportunity to work closely with RBC’s senior leaders
Work in a dynamic, collaborative, progressive and high performing culture
Excellent career development and progression opportunities
A comprehensive Total Rewards Program including bonuses, eligibility for stock and flexible benefits
Job Skills
A/B Testing, Analytical Thinking, Business Statistics, Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI), Marketing Analytics, Marketing Campaigns, Market Segmentation, SAS Enterprise Guide, Structured Query Language (SQL)
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
TORONTO
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2026-04-10
Application Deadline:
2026-04-25
Note: Applications will be accepted until 11:5+ PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
💡 Quick Summary
Seeking a career-building opportunity? The Manager, Marketing Analytics position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
