Job Description
MANAGER, MARKETING AND BUSINESS DEVELOPMENT
Location: Pune | Experience: Min 5 years in Marketing
Key Skills: Effective Communication Skills, Insight & Experience in Marketing, Sales & Business Development
Experience: 5-8 Years
Employment Type: Full Time
Role: Marketing Manager – Sales Manager
Specialization: Marketing and Business Development
Job Function: To take complete responsibility of the Marketing of the K K Eye Institute
Industry: Healthcare
Qualification: Graduation B com BA, BSC, BBA, Marketing, MBA- Marketing
CTC: Best in Industry
Perks: Monetary, Personal & Professional Growth, Progressive Environment of Learning, Medical Benefits, Training Benefits, Rewards, Recognition, Promotions, Performance Bonus, Commitment Bonus, Ethical Work Environment, Comfortable Work Ambience, Opportunity to Serve the Community.
Vacancies: 1
Job Description
Overall Duties
Marketing Management and Business Development
• To take complete responsibility of the Marketing of the K K Eye Institute
• To create the business and marketing plan for the K K Eye Institute
• To carry out continuous Competitor and Gap Analysis and provide recommendations
• To develop innovative strategies to meet the monthly targets of volumes and revenues
• To effectively promote and market the eye care services of the K K Eye Institute
• Cataract
• Lasik and Refractive Services
• Bright Eyes Optical Services
• Specialty Eye Services
PR Strategy
· To formulate PR Objectives and identify appropriate channels for visibility and reporting of activities at the Institute.
· To build relations with other healthcare providers and increase network of referrals
• To design and execute a marketing strategy for offline and online channels of communication
• To organise events, conduct public awareness and group meetings
Brand Strategy
• To be the custodian of Brand K K Eye Institute and ensure that the brand is correctly positioned in all mediums
Digital Marketing – to manage and lead the newly started digital marketing initiatives of K K Eye Institute
· To identify, brief, shortlist and recommend appropriate digital marketing partners, tools and software which will positively impact the marketing strategy
· To develop the digital marketing plan for the K K Eye Institute in partnership with digital agencies
· To evaluate and recommend the optimum digital marketing spend
· To develop measures and KPIs to track effectiveness of the digital strategy
· To constantly overview, monitor and review the performance of digital agencies
· To prepare brief for digital campaigns, films and other content to be developed for marketing the institute
· To ensure the adequate visibility of the K K Eye Institute on social media platforms
· To ideate and recommend strategies to increase patient footfalls/revenue through digital marketing activities.
Required Profile
• Inclination for a full time position
• Willing to commit at least 3years (the longer the better!)
• Effective Communication Skills
• Written & Spoken fluency in English, Hindi and Marathi – Excellent proficiency in English is a must, working knowledge of Marathi is helpful
• Min. 5 years of practical work experience
• Prefer candidates with experience in a digital agency, and exposure to handling integrated communication campaigns
• Marketing Skills
• Experience in grass root field work
• Energetic, Motivated & Enthusiastic
• Sincere, Committed, Hard Working
• Honesty, Loyalty,
• Resilience and Ability to face challenges
• Remuneration will be based on qualifications/experience and on mutual discussion
Hiring Company Details for K K Eye Institute
The K K Eye Institute is a super specialty eye hospital. It is professionally managed and ensures a positive work environment for all its team members. It offers excellent opportunities for professional growth and learning even at all junior positions.
It is a 100 bedded eye hospital with 16 Consultation Rooms and 7 Operation Theatres spread over 40,000 sq feet of space located in the beautiful environs of Koregaon Park in the heart of the city of Pune.
The remuneration is as per the industry standards, it recognizes & rewards good performance with healthy increments, promotions & growing responsibilities. Additional benefits include
Monetary, Personal & Professional growth, Environment of Learning, Medical Benefits, Training Benefits, Rewards, Recognition, Performance Bonus, Loyalty Bonus, Aesthetic & Comfortable Work Ambience, Open & progressive Work Environment, with an opportunity to serve. It functions on the foundation of Positive and Strong Work Ethics where the Patient is Paramount to all its actions.
Contact Details:
Address: Lane No. 1, 7-+ Koregaon Park, Behind St. Miras College, Pune
Email Address: [email protected]
Phone No. - +5610622+2
Location: Pune | Experience: Min 5 years in Marketing
Key Skills: Effective Communication Skills, Insight & Experience in Marketing, Sales & Business Development
Experience: 5-8 Years
Employment Type: Full Time
Role: Marketing Manager – Sales Manager
Specialization: Marketing and Business Development
Job Function: To take complete responsibility of the Marketing of the K K Eye Institute
Industry: Healthcare
Qualification: Graduation B com BA, BSC, BBA, Marketing, MBA- Marketing
CTC: Best in Industry
Perks: Monetary, Personal & Professional Growth, Progressive Environment of Learning, Medical Benefits, Training Benefits, Rewards, Recognition, Promotions, Performance Bonus, Commitment Bonus, Ethical Work Environment, Comfortable Work Ambience, Opportunity to Serve the Community.
Vacancies: 1
Job Description
Overall Duties
Marketing Management and Business Development
• To take complete responsibility of the Marketing of the K K Eye Institute
• To create the business and marketing plan for the K K Eye Institute
• To carry out continuous Competitor and Gap Analysis and provide recommendations
• To develop innovative strategies to meet the monthly targets of volumes and revenues
• To effectively promote and market the eye care services of the K K Eye Institute
• Cataract
• Lasik and Refractive Services
• Bright Eyes Optical Services
• Specialty Eye Services
PR Strategy
· To formulate PR Objectives and identify appropriate channels for visibility and reporting of activities at the Institute.
· To build relations with other healthcare providers and increase network of referrals
• To design and execute a marketing strategy for offline and online channels of communication
• To organise events, conduct public awareness and group meetings
Brand Strategy
• To be the custodian of Brand K K Eye Institute and ensure that the brand is correctly positioned in all mediums
Digital Marketing – to manage and lead the newly started digital marketing initiatives of K K Eye Institute
· To identify, brief, shortlist and recommend appropriate digital marketing partners, tools and software which will positively impact the marketing strategy
· To develop the digital marketing plan for the K K Eye Institute in partnership with digital agencies
· To evaluate and recommend the optimum digital marketing spend
· To develop measures and KPIs to track effectiveness of the digital strategy
· To constantly overview, monitor and review the performance of digital agencies
· To prepare brief for digital campaigns, films and other content to be developed for marketing the institute
· To ensure the adequate visibility of the K K Eye Institute on social media platforms
· To ideate and recommend strategies to increase patient footfalls/revenue through digital marketing activities.
Required Profile
• Inclination for a full time position
• Willing to commit at least 3years (the longer the better!)
• Effective Communication Skills
• Written & Spoken fluency in English, Hindi and Marathi – Excellent proficiency in English is a must, working knowledge of Marathi is helpful
• Min. 5 years of practical work experience
• Prefer candidates with experience in a digital agency, and exposure to handling integrated communication campaigns
• Marketing Skills
• Experience in grass root field work
• Energetic, Motivated & Enthusiastic
• Sincere, Committed, Hard Working
• Honesty, Loyalty,
• Resilience and Ability to face challenges
• Remuneration will be based on qualifications/experience and on mutual discussion
Hiring Company Details for K K Eye Institute
The K K Eye Institute is a super specialty eye hospital. It is professionally managed and ensures a positive work environment for all its team members. It offers excellent opportunities for professional growth and learning even at all junior positions.
It is a 100 bedded eye hospital with 16 Consultation Rooms and 7 Operation Theatres spread over 40,000 sq feet of space located in the beautiful environs of Koregaon Park in the heart of the city of Pune.
The remuneration is as per the industry standards, it recognizes & rewards good performance with healthy increments, promotions & growing responsibilities. Additional benefits include
Monetary, Personal & Professional growth, Environment of Learning, Medical Benefits, Training Benefits, Rewards, Recognition, Performance Bonus, Loyalty Bonus, Aesthetic & Comfortable Work Ambience, Open & progressive Work Environment, with an opportunity to serve. It functions on the foundation of Positive and Strong Work Ethics where the Patient is Paramount to all its actions.
Contact Details:
Address: Lane No. 1, 7-+ Koregaon Park, Behind St. Miras College, Pune
Email Address: [email protected]
Phone No. - +5610622+2
💡 Quick Summary
Seeking a career-building opportunity? The MANAGER| MARKETING AND BUSINESS DEVELOPMENT position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
