Description
- Developing consumer understanding, strategizing and developing communication campaigns.
- Liaising with and briefing agency(s) for all subscriber communication development and strategy building
- Working closely with multiple internal teams like commercial, content, NPD, sales etc in understanding business requirements/ goals.
- KPI measurement and effectiveness as well as efficiency enhancement.
- Campaign evaluation and learning implementation
- Display creative bent of mind with an excellent understanding of principles of art, layout and copy as per consumer medium/ channel.
- Have exposure to working with advertising film directors, production houses, agencies, etc. is an added advantage.
- Must be good at ATL/BTL, New launches, multi-channel promotion, product packaging and B2C experience.