Job Description
The incumbent will be responsible to set up the marketing department from end to end
• You will be responsible to build brand positioning and stories for the brands and ultimately help to change the business model for product development and launch to a model where the marketing team is the central function and owners of the brands global P&L
• Take overall responsibility, for the full product development cycle; from product conception, through production, through to inmarket launch and post launch evaluations and action planning
• Build relationships with our Sales teams, as well as end consumers across the world to begin building plans for ATL, BTL activities aimed to drive sales
• Develop a coherent influencer strategy globally and build a concerted digital marketing strategy for the brand
• Build a strategy and plan of action for the group's social media channels and take ownership of all website redevelopment projects
• Work with the crossfunctional teams, to adapt the business process relating to product development, product launch and sales to bring the marketing department as the central department of the organization
• Minimum of 5+ years of experience in the personal care space
• Should have worked in a role where they have had to build up a marketing department from scratch
• Able to balance strategic vision, with on the ground involvement and work
• Should have come from the personal care, beauty or color cosmetics industry
• Entrepreneurial vision and mindset with solid understanding of financials and managing P&L's
• You will be responsible to build brand positioning and stories for the brands and ultimately help to change the business model for product development and launch to a model where the marketing team is the central function and owners of the brands global P&L
• Take overall responsibility, for the full product development cycle; from product conception, through production, through to inmarket launch and post launch evaluations and action planning
• Build relationships with our Sales teams, as well as end consumers across the world to begin building plans for ATL, BTL activities aimed to drive sales
• Develop a coherent influencer strategy globally and build a concerted digital marketing strategy for the brand
• Build a strategy and plan of action for the group's social media channels and take ownership of all website redevelopment projects
• Work with the crossfunctional teams, to adapt the business process relating to product development, product launch and sales to bring the marketing department as the central department of the organization
• Minimum of 5+ years of experience in the personal care space
• Should have worked in a role where they have had to build up a marketing department from scratch
• Able to balance strategic vision, with on the ground involvement and work
• Should have come from the personal care, beauty or color cosmetics industry
• Entrepreneurial vision and mindset with solid understanding of financials and managing P&L's
💡 Quick Summary
Seeking a career-building opportunity? The Manager | Marketing | FMCG position is now open for candidates interested in the MIS Executive sector. This role in Ahmedabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.
