Job Description
Full job description
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
Drive brand excellence in a fast-paced, multi-brand environment by increasing sales performance and brand visibility at key points of sale. This role delivers impact through the planning and execution of initiatives across Pacific Omnichannel, Trade Marketing, Account Marketing, Digital Marketing, and Visual Merchandising.
The focus is on optimizing account marketing budgets to elevate brand representation and ensure premium execution in high-impact locations, ultimately attracting, engaging, and converting consumers.
KEY RESPONSIBILITIES:
Develop and execute account marketing strategies aligned with global brand direction and commercial goals
Plan and deliver integrated marketing campaigns, promotions, and in-store executions
Manage local content creation in partnership with Brand teams and agencies
Lead retail activations, events, and athlete collaborations that drive sell-out and brand heat
Partner closely with Key Account Managers to deliver initiatives on time and to KPI
Manage POS implementation for campaigns and new or refurbished store openings
Oversee account marketing budgets, forecasting, and ROI tracking
Evaluate campaign performance and share insights to optimize future execution
Ensure consistent application of global and local brand guidelines
Support VM training initiatives and incorporate sales feedback into planning
KEY RELATIONSHIPS:
External key account partner leads
Channel leads and their teams
CTC, Brand Communications, Digital, SPOMA, Sales Teams & MOPS
Finance team
Hub Omnichannel team
Market agencies and vendors
KPIS:
Brand representation and awareness
Timely execution of marketing campaigns and securing premium placement in multi-brand environments
Sell-out performance of wholesale account order books
EDUCATION & EXPERIENCE / MINIMUM QUALIFICATIONS:
University degree in Business, preferably with a Marketing focus
6+ years of relevant marketing experience
Background in consumer-driven industries (apparel, fashion, footwear, or FMCG preferred)
Exposure to advertising, sales, and marketing environments
KNOWLEDGE, SKILLS AND ABILITIES:
Proven experience in brand activation and trade marketing (sports or fashion preferred)
Strong computer skills (Microsoft Word, Excel, PowerPoint, Outlook)
Highly organized, detail-oriented, and adaptable
Excellent written and verbal communication skills
Account management experience is an advantage
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
JOB TITLE:
Manager, Omni-Channel Marketing Activation (12-Month Contract)
BRAND:
LOCATION:
Melbourne
TEAM:
Brand Management & Communications
STATE:
VIC
COUNTRY/REGION:
AU
CONTRACT TYPE:
Full time
NUMBER:
540085
DATE:
Feb 10, 2026
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
Drive brand excellence in a fast-paced, multi-brand environment by increasing sales performance and brand visibility at key points of sale. This role delivers impact through the planning and execution of initiatives across Pacific Omnichannel, Trade Marketing, Account Marketing, Digital Marketing, and Visual Merchandising.
The focus is on optimizing account marketing budgets to elevate brand representation and ensure premium execution in high-impact locations, ultimately attracting, engaging, and converting consumers.
KEY RESPONSIBILITIES:
Develop and execute account marketing strategies aligned with global brand direction and commercial goals
Plan and deliver integrated marketing campaigns, promotions, and in-store executions
Manage local content creation in partnership with Brand teams and agencies
Lead retail activations, events, and athlete collaborations that drive sell-out and brand heat
Partner closely with Key Account Managers to deliver initiatives on time and to KPI
Manage POS implementation for campaigns and new or refurbished store openings
Oversee account marketing budgets, forecasting, and ROI tracking
Evaluate campaign performance and share insights to optimize future execution
Ensure consistent application of global and local brand guidelines
Support VM training initiatives and incorporate sales feedback into planning
KEY RELATIONSHIPS:
External key account partner leads
Channel leads and their teams
CTC, Brand Communications, Digital, SPOMA, Sales Teams & MOPS
Finance team
Hub Omnichannel team
Market agencies and vendors
KPIS:
Brand representation and awareness
Timely execution of marketing campaigns and securing premium placement in multi-brand environments
Sell-out performance of wholesale account order books
EDUCATION & EXPERIENCE / MINIMUM QUALIFICATIONS:
University degree in Business, preferably with a Marketing focus
6+ years of relevant marketing experience
Background in consumer-driven industries (apparel, fashion, footwear, or FMCG preferred)
Exposure to advertising, sales, and marketing environments
KNOWLEDGE, SKILLS AND ABILITIES:
Proven experience in brand activation and trade marketing (sports or fashion preferred)
Strong computer skills (Microsoft Word, Excel, PowerPoint, Outlook)
Highly organized, detail-oriented, and adaptable
Excellent written and verbal communication skills
Account management experience is an advantage
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
JOB TITLE:
Manager, Omni-Channel Marketing Activation (12-Month Contract)
BRAND:
LOCATION:
Melbourne
TEAM:
Brand Management & Communications
STATE:
VIC
COUNTRY/REGION:
AU
CONTRACT TYPE:
Full time
NUMBER:
540085
DATE:
Feb 10, 2026
💡 Quick Summary
Seeking a career-building opportunity? The Manager, Omni-Channel Marketing Activation (12-Month Contract) position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Melbourne offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.