Job Description
Location: Mumbai Only
The Job
· Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
· Be responsible, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and ROAS.
· Create strategies and campaigns, understanding the target audience, customer behavior entire user journey from account creation until purchase.
· Knowledge of running conversion campaigns and Ecommerce campaigns (For Example Google Smart Shopping, Facebook Dynamic Product Ads, Catalogue Sales Ads and Store Visits).
· Knowledge of running App Install campaigns and basic understanding of app analytics platforms like appsflyer, flurry etc.
· Knowledge of platforms like Linkedin and Twitter is a plus.
· Monitor the lead quantity and quality and optimise for both within a defined budget.
· Plan and implement engagement activities for lead generation and nurturing.
· Analyze Data and own conversion metrics.
The Ideal Candidate
· 4 years+ of paid marketing experience
· Experience with creative experimentation
· Experience with fast-paced, high growth startups
· Strong analytical and problem-solving skills
· A natural strategist
· Makes fast business decisions that prove to be profitable
Nice to have
· Understanding of ad platforms algorithms
· Experience with programmatic media (DSP
The Job
· Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
· Be responsible, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and ROAS.
· Create strategies and campaigns, understanding the target audience, customer behavior entire user journey from account creation until purchase.
· Knowledge of running conversion campaigns and Ecommerce campaigns (For Example Google Smart Shopping, Facebook Dynamic Product Ads, Catalogue Sales Ads and Store Visits).
· Knowledge of running App Install campaigns and basic understanding of app analytics platforms like appsflyer, flurry etc.
· Knowledge of platforms like Linkedin and Twitter is a plus.
· Monitor the lead quantity and quality and optimise for both within a defined budget.
· Plan and implement engagement activities for lead generation and nurturing.
· Analyze Data and own conversion metrics.
The Ideal Candidate
· 4 years+ of paid marketing experience
· Experience with creative experimentation
· Experience with fast-paced, high growth startups
· Strong analytical and problem-solving skills
· A natural strategist
· Makes fast business decisions that prove to be profitable
Nice to have
· Understanding of ad platforms algorithms
· Experience with programmatic media (DSP
💡 Quick Summary
Seeking a career-building opportunity? The Manager | Paid Media position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.