Job Description
PPC Manager (Pay Per Click)
- We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns, monitor paid search budgets, and deliver good quality weekly/monthly leads in line with company's conversion and revenue goals.
- The candidate must be thoroughly hands on in effective Search Engine Marketing (SEM) and must have demonstrated clear ROI based results in his/her previous roles.
- The candidate must be highly analytical and results oriented with strong understanding of target audience, consumer personas, and competitive landscape.
- The candidate's goal will be to endure that the company's monthly ad budgets are optimised and there is a steady month on month growth in ROAS and ROI.
Responsibilities:
- Create effective paid search strategies
- Launch and optimize various PPC campaigns on multiple platforms (Google, Meta, LinkedIn)
- Strong keyword research and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and proactively fill the gaps
- Write engaging and optimised ad copies
- Liaise with graphic/video artist to create ad collaterals as required
- Maintain partnerships with PPC ad platforms and vendors
- Optimise website landing pages to optimise overall ad performance
- Produce reports for management (e.g. dashboards)
- Work effectively with senior management, other marketing areas and sales
Requirements and skills:
- Proven core experience of 4-5 years as a PPC expert
- Digital Marketing/Google Ads/Google Analytics certification is a plus
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Strong understanding and working knowledge of Google Analytics
- Strong understanding of HTML, XML, WordPress is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Strong ownership of the entire paid marketing funnel
- Agile and commited to work in a start-up culture
- We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns, monitor paid search budgets, and deliver good quality weekly/monthly leads in line with company's conversion and revenue goals.
- The candidate must be thoroughly hands on in effective Search Engine Marketing (SEM) and must have demonstrated clear ROI based results in his/her previous roles.
- The candidate must be highly analytical and results oriented with strong understanding of target audience, consumer personas, and competitive landscape.
- The candidate's goal will be to endure that the company's monthly ad budgets are optimised and there is a steady month on month growth in ROAS and ROI.
Responsibilities:
- Create effective paid search strategies
- Launch and optimize various PPC campaigns on multiple platforms (Google, Meta, LinkedIn)
- Strong keyword research and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and proactively fill the gaps
- Write engaging and optimised ad copies
- Liaise with graphic/video artist to create ad collaterals as required
- Maintain partnerships with PPC ad platforms and vendors
- Optimise website landing pages to optimise overall ad performance
- Produce reports for management (e.g. dashboards)
- Work effectively with senior management, other marketing areas and sales
Requirements and skills:
- Proven core experience of 4-5 years as a PPC expert
- Digital Marketing/Google Ads/Google Analytics certification is a plus
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Strong understanding and working knowledge of Google Analytics
- Strong understanding of HTML, XML, WordPress is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Strong ownership of the entire paid marketing funnel
- Agile and commited to work in a start-up culture
💡 Quick Summary
Seeking a career-building opportunity? The Manager | Pay Per Click | Advertising Firm |4|7 yrs position is now open for candidates interested in the MIS Executive sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.
