Job Description
Job description:
Role:
BOLD is seeking a senior digital marketing professional to coordinate digital marketing and SEO efforts, including onsite and offsite optimization and keyword expansion research. We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Your goal will be to ensure that content is search-engine friendly and optimized to increase our company profitability.
Responsibilities:
• Build, plan and implement the overall digital marketing strategy
• Perform detailed keyword research on a regular basis expanding the existing Organic reach, competitive benchmarking and cross-channel analysis to arrive at targeted keyword sets. Use inputs from this analysis to employ bottoms up approach to widen the organic opportunity for the organization.
• Taking care of everything from SEO, SEM to Social Media Marketing
• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
• Improving the user experience on the companys website (Includes design, content and usability)
• Oversee all the company's social media accounts, and suggest activities for improving the quality of online content.
• Track and measure SEO and Google Analytics metrics and provide reports
• Lead comprehensive technical site audits on desktop and mobile to identify gaps like Multiple Domains correct indexing, AMP pages best practices, page indexing, text to HTML ratio, broken links, etc. and create recommendations. Also drive the execution of the optimization plan to arrive at the desired outcome.
• Lead regular analysis of all on-page attributes and provide recommendations based on SEO best practices for optimization. Also, drive the execution of optimization plans with the relevant teams.
• Lead data analysis on SEO and derive actionable insights to enable continuous optimization.
• Be analytical and creative in representing SEO data in different reports and dashboards.
• Analyze SEO reports and provide intelligent synthesis, interpretation and appropriate action plans based on insights.
• The person would be reporting to Head of Marketing in US.
• He/ She would be required to coordinate with team in US and local team in India.
Required Skills:
• Strong understanding of Search Engine Optimization (SEO) process.
• Experience in developing and implementing digital marketing strategies
• Good knowledge and experience with online marketing tools and best practices
• Prior experience of working in E-commerce/online marketing company.
• Experience in working and managing cross-functional teams will be a plus
• Needs to have hands-on knowledge of SEO tools (both on-page and off-page tools)
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Passion for SEO and overall internet marketing.
• Experience working with CMS and building/administering content in multiple CMS environments
• Knowledge of HTML/CSS and website administration
• High-level proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Strong understanding of page performance, webmaster tools, Page speed tools.
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
Additional skills:
• Outstanding ability to think creatively, strategically and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• Excellent analytical, organizational, project management and time management skills.
Work Experience:
++ years
Educational Qualification:
Any Graduate
About BOLD
BOLD is a fast-paced, product company founded by two entrepreneurs passionate about helping people achieve their dreams. We stand together as a team empowering people to reach their professional aspirations. With our headquarters in Puerto Rico and offices in San Francisco and India, we’re a global organization on a path to change the career industry . Our vision is to revolutionize the online career world by creating transformational products that help people find jobs and companies hire the best candidates. A career at BOLD promises great challenges, opportunity, culture and the environment and you forge your own path ahead. Join us and discover what a great place BOLD is
Role:
BOLD is seeking a senior digital marketing professional to coordinate digital marketing and SEO efforts, including onsite and offsite optimization and keyword expansion research. We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Your goal will be to ensure that content is search-engine friendly and optimized to increase our company profitability.
Responsibilities:
• Build, plan and implement the overall digital marketing strategy
• Perform detailed keyword research on a regular basis expanding the existing Organic reach, competitive benchmarking and cross-channel analysis to arrive at targeted keyword sets. Use inputs from this analysis to employ bottoms up approach to widen the organic opportunity for the organization.
• Taking care of everything from SEO, SEM to Social Media Marketing
• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
• Improving the user experience on the companys website (Includes design, content and usability)
• Oversee all the company's social media accounts, and suggest activities for improving the quality of online content.
• Track and measure SEO and Google Analytics metrics and provide reports
• Lead comprehensive technical site audits on desktop and mobile to identify gaps like Multiple Domains correct indexing, AMP pages best practices, page indexing, text to HTML ratio, broken links, etc. and create recommendations. Also drive the execution of the optimization plan to arrive at the desired outcome.
• Lead regular analysis of all on-page attributes and provide recommendations based on SEO best practices for optimization. Also, drive the execution of optimization plans with the relevant teams.
• Lead data analysis on SEO and derive actionable insights to enable continuous optimization.
• Be analytical and creative in representing SEO data in different reports and dashboards.
• Analyze SEO reports and provide intelligent synthesis, interpretation and appropriate action plans based on insights.
• The person would be reporting to Head of Marketing in US.
• He/ She would be required to coordinate with team in US and local team in India.
Required Skills:
• Strong understanding of Search Engine Optimization (SEO) process.
• Experience in developing and implementing digital marketing strategies
• Good knowledge and experience with online marketing tools and best practices
• Prior experience of working in E-commerce/online marketing company.
• Experience in working and managing cross-functional teams will be a plus
• Needs to have hands-on knowledge of SEO tools (both on-page and off-page tools)
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Passion for SEO and overall internet marketing.
• Experience working with CMS and building/administering content in multiple CMS environments
• Knowledge of HTML/CSS and website administration
• High-level proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Strong understanding of page performance, webmaster tools, Page speed tools.
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
Additional skills:
• Outstanding ability to think creatively, strategically and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• Excellent analytical, organizational, project management and time management skills.
Work Experience:
++ years
Educational Qualification:
Any Graduate
About BOLD
BOLD is a fast-paced, product company founded by two entrepreneurs passionate about helping people achieve their dreams. We stand together as a team empowering people to reach their professional aspirations. With our headquarters in Puerto Rico and offices in San Francisco and India, we’re a global organization on a path to change the career industry . Our vision is to revolutionize the online career world by creating transformational products that help people find jobs and companies hire the best candidates. A career at BOLD promises great challenges, opportunity, culture and the environment and you forge your own path ahead. Join us and discover what a great place BOLD is
💡 Quick Summary
Seeking a career-building opportunity? The Manager| SEO position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Noida offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
