Manager|Rural

Job Description Job Title - Marketing Manager - Brand Activation (Rural Marketing) Place of work - Mumbai Business Unit - Corporate Function Function - Marketing & Communication Responsibilities • Build and maintain a calendar of brand activation / marketing events for the RBT. • Managing & organizing rewards and recognition events for Rural Banking Team (RBT). • Managing & organizing new branch launch events and activation support for RBT. • Managing & organizing marketing activities events for branches across pan India. • Managing customer gifting for rural branches for NTB marketing events & activities. • Provide consumer insight to businesses to help develop marketing initiatives that are differentiated and relevant to audiences / customers. • Work with multiple stakeholders – business heads, product managers, agencies, branches etc. to execute continuous / new marketing initiatives. Requirement • Marketing Track record of successful end-to-end delivery of event projects & programs, from briefing and conceptualization to onsite build and supplier management. • A solid understanding of experiential marketing and brand experience across the industry including insights, measurement and best practice • Experience in managing complex event production and event logistics. • Previous brand experience, activation or sponsorship at a manager level. • A passion for creating & delivering innovative ideas and experience • High degree of attention to detailing and trustworthiness • Excellent interpersonal skills and ability to build & maintain relationships across verticals. • A good team player who meets and exceeds team goals. • Self-motivated, confident, energetic and creative