Job Description
Job Description
Job Title - Marketing Manager - Brand Activation (Rural Marketing)
Place of work - Mumbai
Business Unit - Corporate Function
Function - Marketing & Communication
Responsibilities
• Build and maintain a calendar of brand activation / marketing events for the RBT.
• Managing & organizing rewards and recognition events for Rural Banking Team (RBT).
• Managing & organizing new branch launch events and activation support for RBT.
• Managing & organizing marketing activities & events for branches across pan India.
• Managing customer gifting for rural branches for NTB marketing events & activities.
• Provide consumer insight to businesses to help develop marketing initiatives that are differentiated and relevant to audiences / customers.
• Work with multiple stakeholders – business heads, product managers, agencies, branches etc. to execute continuous / new marketing initiatives.
Requirement
• Marketing Track record of successful end-to-end delivery of event projects programs, from briefing and conceptualization to onsite build and supplier management.
• A solid understanding of experiential marketing and brand experience across the industry including insights, measurement and best practice
• Experience in managing complex event production and event logistics.
• Previous brand experience, activation or sponsorship at a manager level.
• A passion for creating & delivering innovative ideas and experience
• High degree of attention to detailing and trustworthiness
• Excellent interpersonal skills and ability to build & maintain relationships across verticals.
• A good team player who meets and exceeds team goals.
• Self-motivated, confident, energetic and creative
Job Title - Marketing Manager - Brand Activation (Rural Marketing)
Place of work - Mumbai
Business Unit - Corporate Function
Function - Marketing & Communication
Responsibilities
• Build and maintain a calendar of brand activation / marketing events for the RBT.
• Managing & organizing rewards and recognition events for Rural Banking Team (RBT).
• Managing & organizing new branch launch events and activation support for RBT.
• Managing & organizing marketing activities & events for branches across pan India.
• Managing customer gifting for rural branches for NTB marketing events & activities.
• Provide consumer insight to businesses to help develop marketing initiatives that are differentiated and relevant to audiences / customers.
• Work with multiple stakeholders – business heads, product managers, agencies, branches etc. to execute continuous / new marketing initiatives.
Requirement
• Marketing Track record of successful end-to-end delivery of event projects programs, from briefing and conceptualization to onsite build and supplier management.
• A solid understanding of experiential marketing and brand experience across the industry including insights, measurement and best practice
• Experience in managing complex event production and event logistics.
• Previous brand experience, activation or sponsorship at a manager level.
• A passion for creating & delivering innovative ideas and experience
• High degree of attention to detailing and trustworthiness
• Excellent interpersonal skills and ability to build & maintain relationships across verticals.
• A good team player who meets and exceeds team goals.
• Self-motivated, confident, energetic and creative
💡 Quick Summary
Seeking a career-building opportunity? The Manager|Rural position is now open for candidates interested in the Bank Jobs sector. This role in Mumbai, offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
