Job description
Introduction To The Role

The Marcomms Executive will work closely with the Senior Marketing and Brand Manager and all members of the Marcomms team to implement digital strategies to grow and develop our audiences across all of our owned HCCB channels, plus our individual author brand channels. They will also support the Marcomms campaign team across marketing and publicity with the implementation of fully integrated and innovative campaigns. Our aims are to drive profit and growth across all brands, and we see understanding and engagement with our audience as absolutely key to our strategy.

We are looking for someone to deliver content plans created by the team to drive growth across all digital channels. Someone to work closely with the team to optimise types of content developed and shared, frequency of communication across all channels, and then to analyse effectiveness of various content. All the time reporting results and learnings back to the Senior Marketing and Brand Manager and the rest of the Marcomms team. We would expect this role to develop a keen understanding of how to use all aspects of the digital marketing landscape in order to grow our networks and to drive engagement and sales. This role will also play a key support role within the PR team around author events and awards and the delivery of both trade- and consumer-facing comms to support this activity.

Key Tasks And Accountabilities
• Create and deliver HCCB and Author brand newsletters in line with brand and campaign strategy, optimise performance and deliver growth
• Deliver community management for HCCB and Author Brand channels in line with the established strategy and the content plan agreed with the team
• Help to create and deploy content for the HCCB and Brand websites – in line with the strategy established by the team. Maintain the content on the websites, ensuring they are always engaging and up to date.
• Optimise paid-social approach and campaigns – evaluate and communicate metrics; work with campaign owners to optimise
• Improve discoverability – optimise metadata, SEO and PPC; demonstrate impact on conversion
• Analyse the results of launched marketing initiatives and take learnings forward to drive improvements. Train, educate and empower team members accordingly
• Develop HCCB’s strategy, presence and use of all digital channels including new platforms as they emerge
• Implement and optimise ads across Meta, TikTok, YouTube, Pinterest, Google and Amazon
• Maintain gold standard of marketing in line with data laws and compliance
• Supporting the Senior Marketing and Brand Manager on sustained brand campaigns, including anniversaries, brand-partnerships, backlist and range promotions
• Opportunity to take ownership of distinct product launches and brand campaigns including stakeholder management, planning, implementation and reporting
• Work with the Marcomms team to build and manage a list of trusted influencers, bloggers and media contacts
• Work with the PR team on literary award submissions, schedule and implement delivery of comms to support any awards shortlisting or wins
• At events where digital marketing initiatives can amplify reach and impact, be the key contact to collaborate with the PR team to ensure all digital needs and outputs are seamlessly achieved
• Regular liaison with internal teams, including Analytics, Technology and Central Marketing

Experience required:
• Work Experience in a Marketing or PR function, ideally at a publishing house
• Experience of posting on digital marketing channels is ideal
• Experience managing multiple, competing priorities in a team environment preferred
• Previous experience or knowledge of the entertainment, arts or media industries

Skills required:
• A passion for children’s books
• A love of digital design and well-crafted copywriting
• Exceptional written and oral communication skills with a forensic eye for detail
• Problem-solving with strong analytical skills
• Strong relationship-building skills and a collaborative team player
• Adaptable, thriving in a fast-paced, changing environment
• Excellent organisation and prioritisation skills

Benefits
• Hybrid working model (3 days in the office)
• 28 days holiday plus bank holidays (option to buy and sell holiday days)
• Enhanced pay for maternity, paternity, adoption and shared parental leave
• Private healthcare cover and life assurance
• Summer Hours
• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal
• Season ticket loans (from day 1 for entry level) and cycle to work scheme
• Relocation Rent Support Loan
• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at Work
• Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes
• Virtual GP and eyecare vouchers
• Gym membership discount
• Onsite physiotherapy (London only)
• Charitable donation matching and 2 volunteering days
• We're a certified Carbon Neutral company
• Green Electric/Hybrid Car Benefit Scheme (salary sacrifice)
• With Trees for Life we plant a tree in the Highlands of Scotland for every permanent hire
• Free e-books and audiobooks, digital newspaper subscriptions and discounts on books
• Subsidised canteen and retail discounts
• Onsite prayer room

The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking internships or entry level positions. For more information visit https://www.btbs.org/

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to [email protected] with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.

Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.