Job Description
Disney+ Hotstar is the fastest-growing entertainment brand in India with one of the largest subscription services in the country and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice.
About The Team
We are looking for a Growth marketing manager to own and accelerate our efforts around engaging and retaining subscribers on the Disney+ Hotstar platform. The objective is to increase the performance of our programs and channels including marketing, content to enable higher engagement levels for different user cohorts. This role will work to drive improvements to ensure Disney+ Hotstar is the entertainment destination for all types of users.
The role involves working closely with cross-functional teams and optimizing customer journeys by applying growth principles to drive performance. The key objective of the role is to own and execute an engagement program that will be a big driver for the higher retention of different user cohorts.
Your Key Responsibilities
• Setting up new engagement programs, and prioritizing initiatives to increase the overall engagement levels of different user cohorts
• Build a strong culture of user-first thinking and product planning to drive impactful outcomes across the entire lifecycle of the user
• Partnering with Product and content teams to create a highly personalized experience around discovering and enjoying the wide array of entertainment available on the platform
• Deeply understanding user behaviour and driving insights to various teams to influence roadmaps and key focus areas
• Define On the platform and Off platform strategies across different channels and user cohorts that help in higher consumption of content across various genres
• Define and own key metrics that can be a measure of engagement levels across different time duration of the users
• Developing an engagement calendar that is relevant at a user level to help overall retention
• Establishing best practices and improving overall comms across different consumer touchpoints
What To Bring
• Proficiency with data and attribution tools, deep analytics, performance monitoring
• 6+ years of experience in managing complex projects with multiple stakeholders with high attention to detail
• Ability to turn complex data and insights into easily understood data stories
• Having a growth mindset and someone who is comfortable in a cross-functional environment and has to work on challenging problems and deal with ambiguity
• Ability to lead with influence and work collaboratively with multiple cross-functional teams
• Experience in working with large consumer cohorts and programs that involve a change in user behaviour
OUR VALUES
• We are customer-obsessed
• We are audacious in vision and action
• We encourage honesty and open dialogue
• We respect everyone and every point of view
• We make objective and data-driven decisions
• We believe trust and accountability go hand-in-hand
• We invest in each other's growth
• We bring our A-game and nothing else
• We take charge and get it done
THE PERKS
• The glory. Almost too much responsibility
• No dress code. Unlimited leave. A fun-life balance
• A ticket on our rocket ship to the moon
Who We Are As An Employer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider employment qualified applicants with criminal histories consistent with applicable law.
Who We Are As a Company
We’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world.
#Non-tech
About The Team
We are looking for a Growth marketing manager to own and accelerate our efforts around engaging and retaining subscribers on the Disney+ Hotstar platform. The objective is to increase the performance of our programs and channels including marketing, content to enable higher engagement levels for different user cohorts. This role will work to drive improvements to ensure Disney+ Hotstar is the entertainment destination for all types of users.
The role involves working closely with cross-functional teams and optimizing customer journeys by applying growth principles to drive performance. The key objective of the role is to own and execute an engagement program that will be a big driver for the higher retention of different user cohorts.
Your Key Responsibilities
• Setting up new engagement programs, and prioritizing initiatives to increase the overall engagement levels of different user cohorts
• Build a strong culture of user-first thinking and product planning to drive impactful outcomes across the entire lifecycle of the user
• Partnering with Product and content teams to create a highly personalized experience around discovering and enjoying the wide array of entertainment available on the platform
• Deeply understanding user behaviour and driving insights to various teams to influence roadmaps and key focus areas
• Define On the platform and Off platform strategies across different channels and user cohorts that help in higher consumption of content across various genres
• Define and own key metrics that can be a measure of engagement levels across different time duration of the users
• Developing an engagement calendar that is relevant at a user level to help overall retention
• Establishing best practices and improving overall comms across different consumer touchpoints
What To Bring
• Proficiency with data and attribution tools, deep analytics, performance monitoring
• 6+ years of experience in managing complex projects with multiple stakeholders with high attention to detail
• Ability to turn complex data and insights into easily understood data stories
• Having a growth mindset and someone who is comfortable in a cross-functional environment and has to work on challenging problems and deal with ambiguity
• Ability to lead with influence and work collaboratively with multiple cross-functional teams
• Experience in working with large consumer cohorts and programs that involve a change in user behaviour
OUR VALUES
• We are customer-obsessed
• We are audacious in vision and action
• We encourage honesty and open dialogue
• We respect everyone and every point of view
• We make objective and data-driven decisions
• We believe trust and accountability go hand-in-hand
• We invest in each other's growth
• We bring our A-game and nothing else
• We take charge and get it done
THE PERKS
• The glory. Almost too much responsibility
• No dress code. Unlimited leave. A fun-life balance
• A ticket on our rocket ship to the moon
Who We Are As An Employer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider employment qualified applicants with criminal histories consistent with applicable law.
Who We Are As a Company
We’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world.
#Non-tech
💡 Quick Summary
Seeking a career-building opportunity? The Marketing position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Gurugram offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.