Description
Job Description
Title
Brand & Marketing Manager
Location
Entisi Factory, Thane / Entisi Store Visits
Job Profile
• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term
• Translating brand strategy into brand plan and go-to-market strategy
• Planning and execution of communications and media actions across offline, online and social media
• Participating in product development, pricing and supporting new product launches
• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
• Coordinate with stores for new product launch
• Participate in photoshoots and store visual merchandise coordination
• Keeping up to date with market developments and analysing consumer insights as well as competitor strategies
• Guiding the Advertising & Promotion budget
Skills
Excellent communication attention to details, analytical thinking, MS Excel, computer literacy, Creative thinking
Qualifications
• Degree in Marketing, Business Administration or related field
• Prior experience within Brand Management.
Experience
Min 4-5 Years
Reporting To
CEO