Job Description
Job Responsibilities:
Developing and implementing Google PPC strategies to drive targeted traffic, conversions and revenue.
Conducting keyword research to identify relevant search terms and opportunities for PPC campaigns.
Creating and optimizing PPC campaigns in Google Ads, including ad copy creation, bid management and budget allocation.
Monitoring and analyzing campaign performance, including click-through rates (CTR), conversion rates.
Making data-driven decisions and adjustments to campaigns based on performance insights.
Conducting A/B testing of ad variations and landing pages to improve campaign performance.
Collaborating with the team to align PPC campaigns with overall marketing goals.
Staying up-to-date with Google Ads features, updates and best practices.
Implementing re-marketing campaigns to re-engage past website visitors and increase conversions.
Monitoring and optimizing ad placements, targeting options and ad extensions to maximize campaign effectiveness.
Providing regular reports and analysis to stakeholders on campaign performance and recommendations.
Qualification Required:
Minimum Graduation in any discipline.
Google Ads certifications such as Google Ads Search Certification or Google Ads Display Certification.
Experience Required:
In-depth knowledge of Google Ads platform and its various campaign types (Search, Display, Video, Shopping, etc.).
Proficiency in using Google Ads tools and features including keyword planner, campaign manager.
Understanding of PPC principles including bidding strategies, quality score optimization and ad targeting.
Analytical skills to interpret campaign data and metrics such as CTR, conversion rate and ROAS.
Familiarity with A/B testing methodologies and tools for optimizing ad performance.
Experience with Google Analytics or other web analytics platforms to track campaigns.
Strong attention to detail & ability to manage multiple campaigns.
Ability to think strategically and adapt campaigns based on changing goals
Developing and implementing Google PPC strategies to drive targeted traffic, conversions and revenue.
Conducting keyword research to identify relevant search terms and opportunities for PPC campaigns.
Creating and optimizing PPC campaigns in Google Ads, including ad copy creation, bid management and budget allocation.
Monitoring and analyzing campaign performance, including click-through rates (CTR), conversion rates.
Making data-driven decisions and adjustments to campaigns based on performance insights.
Conducting A/B testing of ad variations and landing pages to improve campaign performance.
Collaborating with the team to align PPC campaigns with overall marketing goals.
Staying up-to-date with Google Ads features, updates and best practices.
Implementing re-marketing campaigns to re-engage past website visitors and increase conversions.
Monitoring and optimizing ad placements, targeting options and ad extensions to maximize campaign effectiveness.
Providing regular reports and analysis to stakeholders on campaign performance and recommendations.
Qualification Required:
Minimum Graduation in any discipline.
Google Ads certifications such as Google Ads Search Certification or Google Ads Display Certification.
Experience Required:
In-depth knowledge of Google Ads platform and its various campaign types (Search, Display, Video, Shopping, etc.).
Proficiency in using Google Ads tools and features including keyword planner, campaign manager.
Understanding of PPC principles including bidding strategies, quality score optimization and ad targeting.
Analytical skills to interpret campaign data and metrics such as CTR, conversion rate and ROAS.
Familiarity with A/B testing methodologies and tools for optimizing ad performance.
Experience with Google Analytics or other web analytics platforms to track campaigns.
Strong attention to detail & ability to manage multiple campaigns.
Ability to think strategically and adapt campaigns based on changing goals
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Advertising Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.