Marketing and Communications Advisor, Loyalty

Joining Suncor means you will work for one of the best companies in Canada, providing tremendous future potential where talented people thrive and lead. As our business evolves, so do our employment opportunities. Our work culture includes a dynamic mix of professionals, with a diversity of skills and expertise.
Why you should join us:

Are you a marketing professional looking to contribute to meaningful work in service of an iconic Canadian brand? Do you have previous marketing and communications experience that can help us enhance our Petro-Points program to create tangible value for our members and our business?

As a Petro-Points Loyalty team member, you will join the mission to grow, engage and retain members in one of the top loyalty programs in Canada, for one of the largest retailers in Canada – we deliver value to millions of Canadians every year.

In this role, you will be responsible for annual planning, coordination, management and execution of loyalty marketing and communications to drive results for program acquisition, member growth and engagement. You will liaison with agencies, internal channel owners, business stakeholders and marketing team members.

You will manage the loyalty marketing and communications budget and calendar. You will collaborate across Petro-Canada marketing teams to ensure integration across business lines and deliver effective plans including digital enablement, vendor and agency engagement, analytics and reporting.
Minimum Requirements:
5-7 years’ experience in a Marketing or communications role at a brand or agency
Bachelor’s degree in business, marketing or a combination of education and related work experience
Loyalty and/or retail marketing industry experience
You are a strong communicator, dynamic, and have fantastic interpersonal skills to build positive relationships
You are familiar with marketing and communications best practices to hit the ground running to support our fast moving team in briefing our agencies to deliver on campaigns and marketing plans to support business requirements
You are able to lead change, manage stakeholders effectively and display non-authoritative leadership skills
You are able to create and execute on work back schedules, manage project plans, steward to achieve targets, on budget and on time.
You are a dynamic self-starter able to work in a fast-paced environment, with the ability to manage multiple projects
Strategic and business-minded - you find trends in the data and look for the “so what”.
Strong written and verbal communication skills, with ability to communicate effectively with various audiences
Strong analytical and quantitative skills, detail oriented with excellent organizational skills
Thrive on collaboration, complex problem solving and accomplishing shared goals.
Strong business acumen with excellent communications skills: comfortable presenting to large groups, delivering honest feedback, and has confidence in both written and verbal presentation of information.
Responsibilities:
Develop, manage and execute annual plans for Petro-Points marketing communications
Responsible to collaborate with agencies and internal channel owners to design and execute campaigns leveraging appropriate channels to deliver business results including but not limited to media, digital, physical site signage and owned channels (email, social, app, web) to engage with our members and Canadians
Contribute as a key member on the loyalty Marketing team to evolve the program design and execution to achieve targets
Support the ongoing analytics and measurement of Petro-Points marketing efforts to drive key performance metrics (enrollments, active members, redemptions, penetration, attrition) and support competitive and industry benchmarking
Work on ongoing and new projects on a prioritized basis
Location and other key details:
You will work out of our Calgary head office, located in the Suncor Energy Centre at 150 – 6th Ave S.W.
This role is office based, hours of work are a regular 40-hour work week, Monday to Friday at the head office, with the potential for extended work hours based on business needs

Why Suncor?

Suncor's operations include oil sands development, production and upgrading; offshore oil and gas; petroleum refining in Canada and the U.S.; and the company's Petro-Canada retail and wholesale distribution networks (including Canada's Electric Highway™, a coast-to-coast network of fast-charging electric vehicle stations).
With a strong strategy for growth and our long-standing approach to sustainability, operational excellence, capital discipline and technology and innovation, Suncor offers a solid foundation for you to continue building your career. We offer rewarding opportunities for you to learn, contribute and grow in a variety of career-building positions – all of which means tremendous potential for your future. We are focused on deepening our commitment to inclusion and diversity and creating a respectful workplace.
We are an equal opportunity employer and encourage applications from all qualified individuals. We are committed to providing a diverse and inclusive work environment where every employee feels valued and respected. We have numerous employee inclusion networks to help foster an inclusive and respectful culture and drive positive change within Suncor. Current networks include both workplace inclusion networks (focusing on inclusion and respect for all), and identity-focused networks (focusing on building community and a sense of belonging and allyship). Through the Journey of Reconciliation, we are progressing the way we think and act to build greater mutual trust and respect with the Indigenous Peoples in Canada. Please note we will consider accessibility accommodations to applicants upon request.