Job Description
8 hours ago
Full–time
Job description
Company Description
Little BIG World is a chain of preschools and corporate childcare centers. The mission of Little BIG World is to enable parents to balance work and childcare without compromising on either. Our centers are designed to provide a safe and nurturing environment for children to learn and grow.
Role Description
This is a full-time on-site role for a Marketing Specialist.
This role will hold end-to-end brand-building responsibility for the organization, mainly covering developing brand essence, communication, and content development to feed into our digital and performance marketing function.
This candidate will go on to build the brand and marketing team for the organization.
Key Responsibilities:
• Develop a voice, tone, look, and feel for the brand that connects the brand's promise with customer needs and builds a deep connection with mothers/ corporates
• Convert brand essence into highly engaging social media stories through a skillfully planned content marketing calendar
• Build a strong and engaging community of working moms
• Work in liaison with design, digital, and performance marketing teams to deploy brand communication
• Be responsible for achieving business metrics (onboarding, engagement)
• Own content strategy for all marketing collaterals - social media posts, paid campaigns, newsletters, emails, and website through a team of in-house resources/ outsourced vendors
• Make Little Big World a known brand among its local TG
• Create a compelling content strategy for the brand and manifest its communication to all marketing channels
Ideal candidate:
• Must possess 4+ years of relevant prior experience in brand-building through effective storytelling
• Experience in design or performance, will be an added advantage
• Prior experience in women/mother-related brands will be an added advantage
• Personal parenting experience will help
Location:
Pune, onsite, with 2 days of local travel to different branches
Job Type: Full-time
Benefits:
• Provident Fund
Schedule:
• Day shift
• Monday to Friday
Supplemental pay types:
• Performance bonus
Full–time
Job description
Company Description
Little BIG World is a chain of preschools and corporate childcare centers. The mission of Little BIG World is to enable parents to balance work and childcare without compromising on either. Our centers are designed to provide a safe and nurturing environment for children to learn and grow.
Role Description
This is a full-time on-site role for a Marketing Specialist.
This role will hold end-to-end brand-building responsibility for the organization, mainly covering developing brand essence, communication, and content development to feed into our digital and performance marketing function.
This candidate will go on to build the brand and marketing team for the organization.
Key Responsibilities:
• Develop a voice, tone, look, and feel for the brand that connects the brand's promise with customer needs and builds a deep connection with mothers/ corporates
• Convert brand essence into highly engaging social media stories through a skillfully planned content marketing calendar
• Build a strong and engaging community of working moms
• Work in liaison with design, digital, and performance marketing teams to deploy brand communication
• Be responsible for achieving business metrics (onboarding, engagement)
• Own content strategy for all marketing collaterals - social media posts, paid campaigns, newsletters, emails, and website through a team of in-house resources/ outsourced vendors
• Make Little Big World a known brand among its local TG
• Create a compelling content strategy for the brand and manifest its communication to all marketing channels
Ideal candidate:
• Must possess 4+ years of relevant prior experience in brand-building through effective storytelling
• Experience in design or performance, will be an added advantage
• Prior experience in women/mother-related brands will be an added advantage
• Personal parenting experience will help
Location:
Pune, onsite, with 2 days of local travel to different branches
Job Type: Full-time
Benefits:
• Provident Fund
Schedule:
• Day shift
• Monday to Friday
Supplemental pay types:
• Performance bonus
💡 Quick Summary
Seeking a career-building opportunity? The Marketing and Communications Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
