The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts. Responsibilities Technical Writing. Create regular articles (3-4/week) about Requirements Management domain and our requirement management software. Well researched articles need to be created. Product Demonstrations. There will be regular meetings with potential customers. You are expected to demonstrate the products in these meetings. Keeping Websites up-to-date. The messaging on our websites needs to be regularly updated based on the strategic decisions taken. Initiate regular discussions on forums and follow-up with respondents Conducting webinars (weekly) Strengthen our relationship with clients and company partnerships Plan and execute campaigns and events Track, analyze and report the success of those campaigns and events Desired skills Technical Writing - product documentation, blogs Communication Copywriting Business or Product analysis and research Course development Community development Digital marketing - Email, Social media, Forums Qualifications 1-2 years' of marketing experience MBA in Marketing or a related field of study Excellent writing and communication skills Good to have An engineering degree A certification in Business Analysis (BA