Marketing and Social Media Specialist

Full job description

Join a Fast-Growing Pet Care Startup with a Heart for Community

We’re a mission-driven pet care startup building a vibrant, cat-loving community—online and in real life. From storytelling and social media to local partnerships and grassroots outreach, we’re creating a space where creativity meets care.

We’re looking for a curious, creative, and community-minded individual to help us grow our digital presence and deepen our impact. This is a great opportunity for a recent graduate or early-career professional looking to build hands-on experience with a fast-moving startup.

What You’ll Do

You’ll work closely with our Go-to-Market Manager to bring our brand to life across social platforms and community spaces.

We’re looking for someone who’s not just creative, but strategic—someone who understands how to make content that’s fun, engaging, and community-driven while also driving real business outcomes. You should be comfortable thinking about conversion, referrals, and sign-ups as part of your content strategy, and know how to guide people from “just browsing” to “I need to be part of this.”

Your Weekly Cat Duties:

Concept, reate and schedule content across Instagram, TikTok, Reddit, and more

Engage with our community (comments, DMs, Reddit threads, Quora answers)

Track and report on content performance (reach, engagement, follower growth)

Collaborate on influencer outreach and local partnerships (shelters, cafés, etc.)

Support email list growth and referral campaigns

Help promote original cat comics and storytelling assets

Participate in grassroots marketing (flyers, local events, etc.)

Use AI tools (like Copilot) to brainstorm and draft content ideas

Who You Are

Ideal Backgrounds:

Marketing, Communications, Public Relations, or related field

Recent college graduate or early-career professional looking to grow with a startup

Must-Haves:

1–3 years of experience in marketing, social media, or content creation

Strong communication skills—you can talk through metrics and results

Passion for content and storytelling—especially cat-related!

Interest in community development and social impact work

Familiar with tools like Canva, Instagram, TikTok, and Reddit

NYC-based or familiar with the local scene (Astoria a plus)

Bonus Traits:

You’ve worked with influencers or built community partnerships

You’ve helped something go viral—or want to try

You love a good cat pun and know how to use it

Job Types: Part-time, Contract

Pay: $1,200.00 - $1,700.00 per month

Expected hours: 10 – 20 per week

Schedule:

Choose your own hours

Work Location: Remote