Job Description
As our Marketing Associate at OLake by Datazip (open-source, 1250 + stars and growing), you’ll help execute integrated campaigns that drive qualified demand and pipeline. You’ll work on targeting, routing, and track conversion, and you’ll support programs across paid, email, webinars, and lifecycle.
What you’ll do
• Integrated campaigns (end-to-end execution)
• Execute campaigns across paid, email, webinars/events, and partner channels to generate and capture demand.
• Coordinate assets needed for campaigns (landing pages, ad creatives, email sequences, brief copy).
• ABM support
• Help build and run ABM plays for target accounts: research, segmentation, messaging, and channel orchestration.
• Support SDR/AE alignment: lead routing checks, follow-up SLAs, and weekly pipeline reviews.
• Lifecycle & nurture
• Support nurture programs to move leads through the funnel (MQL/PQL/trial → meeting → opportunity).
• Help maintain lead scoring inputs and lifecycle stage hygiene with RevOps.
• Reporting & insights
• Track performance weekly: CPL, CVR, meeting rate, influenced pipeline, and campaign contribution.
• Analyze what’s working by segment (SMB vs mid-market, use case, persona) and propose next experiments.
What you’ll do
• Integrated campaigns (end-to-end execution)
• Execute campaigns across paid, email, webinars/events, and partner channels to generate and capture demand.
• Coordinate assets needed for campaigns (landing pages, ad creatives, email sequences, brief copy).
• ABM support
• Help build and run ABM plays for target accounts: research, segmentation, messaging, and channel orchestration.
• Support SDR/AE alignment: lead routing checks, follow-up SLAs, and weekly pipeline reviews.
• Lifecycle & nurture
• Support nurture programs to move leads through the funnel (MQL/PQL/trial → meeting → opportunity).
• Help maintain lead scoring inputs and lifecycle stage hygiene with RevOps.
• Reporting & insights
• Track performance weekly: CPL, CVR, meeting rate, influenced pipeline, and campaign contribution.
• Analyze what’s working by segment (SMB vs mid-market, use case, persona) and propose next experiments.
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Associate position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.