Job Description
Who are we?
Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
Our culture is based on collaboration and the growth and development of our teams. We hire hardworking people who thrive on solving challenging problems and give them opportunities to hone new skills and try new approaches, as we grow our product portfolio with new software and network architecture solutions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
Job Summary
At Equinix, we're on a journey to do our best. Helping the customers and businesses we serve make better and smarter decisions, enabling them to receive the support they need to grow and succeed in the right ways.
The Marketing Automation Architect ensures the stability, performance, and reliability of our marketing automation technology stack. This position leverages deep technical expertise, with a strong focus on the Salesforce Marketing Cloud suite of products, to bridge the gap between marketing needs and technical solutions. The role emphasizes maximizing the native capabilities of the Salesforce platform to solve business challenges without relying on external solutions.
This individual will contribute to maximizing the value of our marketing automation technology investments and be a key driver in shifting the team from reactive problem-solving to proactive system management.
Responsibilities
Lead End-to-End Salesforce Marketing Cloud Delivery
Lead the implementation, configuration, and optimization of our Marketing Automation Platforms. Utilize in-depth knowledge of Salesforce Marketing Cloud to design and implement effective marketing automation solutions
Salesforce-Native Solution Development
Identify and implement solutions within the Salesforce ecosystem rather than external tools. Leverage the full capabilities of the Salesforce platform to solve business challenges creatively and efficiently
Client Partnership & Communication
We will act as the main point of contact for technology-related questions from our internal customers and strategic vendors, providing regular updates and managing expectations. Understand our business objectives and tailor our Marketing Automation solutions to meet their needs
Data Strategy & Technology Development
Work closely with the Data Strategy team to define data and integration requirements and develop effective customer journeys. Translate marketing strategies into technical requirements within Salesforce
Marketing Systems Analysis
Collaborate with marketing stakeholders to understand and translate their needs into system requirements across our Marketing Automation Platforms. Analyze existing marketing systems to identify areas for improvement and efficiency gains
Technical Troubleshooting & Optimization
Investigate and diagnose system issues within Salesforce, working closely with technical teams to implement solutions. Perform root cause analysis to prevent recurring problems. Identify opportunities to optimize system performance and efficiency within our platforms
Proactive System Monitoring:
Implement and maintain system monitoring tools and dashboards to track performance metrics, identify anomalies, and predict potential issues. Proactively analyze system logs and performance data to identify trends and areas for improvement
User Acceptance Testing (UAT)
Develop and execute UAT plans for new system implementations, upgrades, and changes. Collaborate with stakeholders to define test cases, document results, and ensure systems meet business requirements
Documentation & Knowledge Sharing
Maintain accurate and up-to-date documentation for system configurations, monitoring procedures, and UAT processes. Contribute to a knowledge base for future reference and team learning
Qualifications
3+ years of experience working with Salesforce platforms, particularly Marketing Cloud and Sales Cloud
Strong ability to solve business problems within the Salesforce ecosystem rather than seeking external solutions
Salesforce Marketing Cloud Email Specialist (MCAE) certification (or equivalent demonstrable experience)
Salesforce Administrator certification (or equivalent demonstrable experience)
Proven experience in system monitoring, performance optimization, and UAT
Strong analytical and problem-solving skills with a proactive mindset
Understanding of marketing processes and technologies
In-depth knowledge of system monitoring tools and techniques
Experience with data analysis and interpretation
Excellent communication and collaboration skills
Ability to work independently and as part of a team
Desired Skills
Additional Salesforce certifications (Marketing Cloud, Sales Cloud, Data Cloud, Personalization and Intelligence products)
5+ years of experience with Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce Sales Cloud, and other Salesforce platforms
Experience with Salesforce scripting or programming languages (e.g., AMPscript, SSJS, APEX, SQL)
Experience with integrating different systems within the Salesforce ecosystem
Knowledge of ITIL or other IT service management frameworks
Knowledge of project management methodologies (e.g., Agile, Waterfall)
Experience with marketing automation and campaign management within Salesforce
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, ****** orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
Our culture is based on collaboration and the growth and development of our teams. We hire hardworking people who thrive on solving challenging problems and give them opportunities to hone new skills and try new approaches, as we grow our product portfolio with new software and network architecture solutions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
Job Summary
At Equinix, we're on a journey to do our best. Helping the customers and businesses we serve make better and smarter decisions, enabling them to receive the support they need to grow and succeed in the right ways.
The Marketing Automation Architect ensures the stability, performance, and reliability of our marketing automation technology stack. This position leverages deep technical expertise, with a strong focus on the Salesforce Marketing Cloud suite of products, to bridge the gap between marketing needs and technical solutions. The role emphasizes maximizing the native capabilities of the Salesforce platform to solve business challenges without relying on external solutions.
This individual will contribute to maximizing the value of our marketing automation technology investments and be a key driver in shifting the team from reactive problem-solving to proactive system management.
Responsibilities
Lead End-to-End Salesforce Marketing Cloud Delivery
Lead the implementation, configuration, and optimization of our Marketing Automation Platforms. Utilize in-depth knowledge of Salesforce Marketing Cloud to design and implement effective marketing automation solutions
Salesforce-Native Solution Development
Identify and implement solutions within the Salesforce ecosystem rather than external tools. Leverage the full capabilities of the Salesforce platform to solve business challenges creatively and efficiently
Client Partnership & Communication
We will act as the main point of contact for technology-related questions from our internal customers and strategic vendors, providing regular updates and managing expectations. Understand our business objectives and tailor our Marketing Automation solutions to meet their needs
Data Strategy & Technology Development
Work closely with the Data Strategy team to define data and integration requirements and develop effective customer journeys. Translate marketing strategies into technical requirements within Salesforce
Marketing Systems Analysis
Collaborate with marketing stakeholders to understand and translate their needs into system requirements across our Marketing Automation Platforms. Analyze existing marketing systems to identify areas for improvement and efficiency gains
Technical Troubleshooting & Optimization
Investigate and diagnose system issues within Salesforce, working closely with technical teams to implement solutions. Perform root cause analysis to prevent recurring problems. Identify opportunities to optimize system performance and efficiency within our platforms
Proactive System Monitoring:
Implement and maintain system monitoring tools and dashboards to track performance metrics, identify anomalies, and predict potential issues. Proactively analyze system logs and performance data to identify trends and areas for improvement
User Acceptance Testing (UAT)
Develop and execute UAT plans for new system implementations, upgrades, and changes. Collaborate with stakeholders to define test cases, document results, and ensure systems meet business requirements
Documentation & Knowledge Sharing
Maintain accurate and up-to-date documentation for system configurations, monitoring procedures, and UAT processes. Contribute to a knowledge base for future reference and team learning
Qualifications
3+ years of experience working with Salesforce platforms, particularly Marketing Cloud and Sales Cloud
Strong ability to solve business problems within the Salesforce ecosystem rather than seeking external solutions
Salesforce Marketing Cloud Email Specialist (MCAE) certification (or equivalent demonstrable experience)
Salesforce Administrator certification (or equivalent demonstrable experience)
Proven experience in system monitoring, performance optimization, and UAT
Strong analytical and problem-solving skills with a proactive mindset
Understanding of marketing processes and technologies
In-depth knowledge of system monitoring tools and techniques
Experience with data analysis and interpretation
Excellent communication and collaboration skills
Ability to work independently and as part of a team
Desired Skills
Additional Salesforce certifications (Marketing Cloud, Sales Cloud, Data Cloud, Personalization and Intelligence products)
5+ years of experience with Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce Sales Cloud, and other Salesforce platforms
Experience with Salesforce scripting or programming languages (e.g., AMPscript, SSJS, APEX, SQL)
Experience with integrating different systems within the Salesforce ecosystem
Knowledge of ITIL or other IT service management frameworks
Knowledge of project management methodologies (e.g., Agile, Waterfall)
Experience with marketing automation and campaign management within Salesforce
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, ****** orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Automation Architect position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
