Marketing Communications Manager

Location
Toronto, ON
 
Full job description
Range:
78,400.00 - 117,600.00 CAD
Job Description:
Marketing Communications Manager
GAME ON – OLG needs you
We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2023-24, OLG delivered a record $2.4 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction that builds on successes to date as a world class gaming entertainment leader with a globally admired omni-channel platform.
We are ready to take this game to the next level and need a passionate Marketing Communications Manager to lead the planning, strategic development and execution of integrated advertising campaigns and branded content of low to moderate complexity, for assigned Brands and Products.
YOUR ROLE IN THE GAME
Reporting to the Director Marketing Communications, you will be empowered to:
Lead the development of integrated advertising campaigns and branded content that drives brand strategy and delivers on business objectives. This includes agency brief development, creative development, creative research, production, and execution.
Support Product Marketing teams with media plan development and execution.
Manage internal and external agency partner relationships.
Collaborate with internal and external stakeholders on brand strategy development, brand positioning and annual marketing planning.
Monitor and evaluate campaign performance (including ad tracking, digital analytics, ROI, etc.) and make recommendations to optimize creative/content as needed.
Accountable for campaign budgets of up to $2M including the evaluation of agency/vendor estimates, forecasting, tracking, and reporting on budgets at a campaign level; optimize workflow and campaign requirements to ensure efficiencies are achieved.
Develop campaign postmortems and provide input into annual agency performance reviews. Bring forward recommendations to optimize the process, improve creative output, reduce fees, and strengthen agency relationships.
WHAT YOU NEED TO PLAY
Work Experience: · 3 to 5 years related experience in advertising or marketing communications with proven experience in developing and bringing integrated campaigns to life · Experience leading the creative process from brief to execution with internal and external teams · Experience working in a fast paced and deadline-driven environment · Experience in budget and vendor management
Education: · Bachelor’s degree in marketing/business management.
Critical Skills: · A passion for creativity & storytelling · Ability to work independently as well as with a team · Innovative thinking · Project Management · Budget management · Agency and stakeholder management skills · Strong written and verbal communication skills · Strategic aptitude · Leadership skills · Attention to detail
Negotiation and Influence: ability to negotiate and influence effectively while being open to perspectives and maintaining strong relationships
Strategic Thinker: strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions
Collaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our work
Integrity and Trust: do what's right and operate with transparency and openness
Learn about OLG – Game ON!
OLG is committed to delivering gaming entertainment that maximizes economic benefits for the people of Ontario in an efficient and socially responsible manner. We deliver on this commitment through the strength of our prime asset – our people. Our culture and values make OLG a fun, exciting and inclusive place to do great work and make a difference to the communities we serve.
Equity, diversity, and inclusion are essential elements of our culture, the cornerstone to our values of respect, integrity, stewardship, and excellence. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.
We look forward to hearing from you, interested applicants please apply online by August 10, 2025.
Please note:
All applicants should have completed six months in their current position. In the event there are no qualified applicants with at least six months of service, candidates who have completed their probationary period (six months for full time, 472.5 hours worked for part time) will be considered.
If you require accommodation to apply or if selected to participate in an assessment process, please advise Human Resources.
#LIHYBRID
Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact
careers@olg.ca
, 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.
 

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