Job Description
Marketing Coordinator
Backyard Brands, a Canadian-owned industry leader in innovative pool and hot tub chemical solutions, is seeking a detail-oriented and highly organized Marketing Coordinator to join our growing team. With a strong commitment to excellence in both work quality and customer service, we offer a dynamic environment where employees can expand their skills and contribute to a growing business.
The Marketing Coordinator is responsible for assisting in developing and executing the company’s marketing strategy to drive brand awareness, demand generation, and dealer engagement. They will support the Director of Marketing in creating targeted marketing programs, sales enablement tools, and promotional campaigns that align with corporate sales objectives and support dealer acquisition/retention/growth.
We offer a competitive salary, extended health benefits, dental coverage, and RRSP plans.
Key Responsibilities
· Contribute to the rollout of integrated marketing campaigns across email, social media, web, and print. Ensure messaging aligns with brand goals and support coordination.
· Write and proof content for emails, blogs, social posts, and promotional materials tailored to various platforms.
· Schedule, post, and engage across social media platforms. Monitor metrics to guide future content and boost reach.
· Help develop marketing toolkits, signage, and promotions to drive local sales and strengthen brand visibility.
· Plan and support logistics for events and trade shows, including venue setup, materials, and schedules for smooth execution.
· Help create product manuals, video guides, and presentations to support product knowledge and sales.
· Use analytics tools to evaluate campaigns and dealer engagement. Support expense tracking and budget reporting.
· Collaborate with sales team to develop targeted initiatives that support dealer growth and brand loyalty.
· Assist with maintaining accurate, user-friendly website content and CRM support tools to enhance digital experience and performance tracking.
· Track on-line reviews and social media feedback to support brand image and digital sales tools.
· Design training materials such as slides, guides, and resources and help coordinate effective training events.
· Work with teams to ensure product labeling and packaging meets regulatory compliance and brand standards.
· Maintain and update price lists across platforms and coordinate with finance to implement changes.
Skills and Experience
Post-secondary education in Marketing, Communications, Business, or a related field preferred.
•2–4 years of experience in a marketing, communications, or coordinator role, preferably in a B2B or dealer/distributor environment.
Strong writing and editing skills for digital and print content including emails, social posts, blogs, and promotional materials.
Proficiency in social media management and scheduling tools and basic analytics platforms.
Experience coordinating logistics for events, trade shows, or dealer training programs.
Familiarity with CRM systems and email marketing platforms.
Working knowledge of website content management systems and basic SEO principles.
Strong attention to detail, organizational skills, and ability to manage multiple deadlines.
Ability to collaborate effectively across departments, including sales, product, and creative teams.
Excellent verbal and written communication skills for both internal and external stakeholders.
Positive, self-motivated attitude with a willingness to learn and adapt in a fast-paced environment.
If you are passionate about marketing and eager to contribute to a vibrant team, we encourage you to apply for this exciting opportunity!
Job Type: Full-time
Pay: $50,000.00-$55,000.00 per year
Benefits:
Dental care
Extended health care
Paid time off
Flexible language requirement:
French not required
Application question(s):
Do you have 2 or more years of experience as a Marketing Coordinator or equivalent?
Are you legally entitled to work in Canada?
Are you able to work in person at our Pickering location?
What are your salary expectations?
Work Location: In person
Backyard Brands, a Canadian-owned industry leader in innovative pool and hot tub chemical solutions, is seeking a detail-oriented and highly organized Marketing Coordinator to join our growing team. With a strong commitment to excellence in both work quality and customer service, we offer a dynamic environment where employees can expand their skills and contribute to a growing business.
The Marketing Coordinator is responsible for assisting in developing and executing the company’s marketing strategy to drive brand awareness, demand generation, and dealer engagement. They will support the Director of Marketing in creating targeted marketing programs, sales enablement tools, and promotional campaigns that align with corporate sales objectives and support dealer acquisition/retention/growth.
We offer a competitive salary, extended health benefits, dental coverage, and RRSP plans.
Key Responsibilities
· Contribute to the rollout of integrated marketing campaigns across email, social media, web, and print. Ensure messaging aligns with brand goals and support coordination.
· Write and proof content for emails, blogs, social posts, and promotional materials tailored to various platforms.
· Schedule, post, and engage across social media platforms. Monitor metrics to guide future content and boost reach.
· Help develop marketing toolkits, signage, and promotions to drive local sales and strengthen brand visibility.
· Plan and support logistics for events and trade shows, including venue setup, materials, and schedules for smooth execution.
· Help create product manuals, video guides, and presentations to support product knowledge and sales.
· Use analytics tools to evaluate campaigns and dealer engagement. Support expense tracking and budget reporting.
· Collaborate with sales team to develop targeted initiatives that support dealer growth and brand loyalty.
· Assist with maintaining accurate, user-friendly website content and CRM support tools to enhance digital experience and performance tracking.
· Track on-line reviews and social media feedback to support brand image and digital sales tools.
· Design training materials such as slides, guides, and resources and help coordinate effective training events.
· Work with teams to ensure product labeling and packaging meets regulatory compliance and brand standards.
· Maintain and update price lists across platforms and coordinate with finance to implement changes.
Skills and Experience
Post-secondary education in Marketing, Communications, Business, or a related field preferred.
•2–4 years of experience in a marketing, communications, or coordinator role, preferably in a B2B or dealer/distributor environment.
Strong writing and editing skills for digital and print content including emails, social posts, blogs, and promotional materials.
Proficiency in social media management and scheduling tools and basic analytics platforms.
Experience coordinating logistics for events, trade shows, or dealer training programs.
Familiarity with CRM systems and email marketing platforms.
Working knowledge of website content management systems and basic SEO principles.
Strong attention to detail, organizational skills, and ability to manage multiple deadlines.
Ability to collaborate effectively across departments, including sales, product, and creative teams.
Excellent verbal and written communication skills for both internal and external stakeholders.
Positive, self-motivated attitude with a willingness to learn and adapt in a fast-paced environment.
If you are passionate about marketing and eager to contribute to a vibrant team, we encourage you to apply for this exciting opportunity!
Job Type: Full-time
Pay: $50,000.00-$55,000.00 per year
Benefits:
Dental care
Extended health care
Paid time off
Flexible language requirement:
French not required
Application question(s):
Do you have 2 or more years of experience as a Marketing Coordinator or equivalent?
Are you legally entitled to work in Canada?
Are you able to work in person at our Pickering location?
What are your salary expectations?
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Coordinator position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pickering offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.