Job Description
JOB BRIEF
Responsible for planning and executing lead generation and online marketing campaigns. This person will collaborate on building and executing integrated campaigns that encompass all marketing channels, including but not limited to: website, publications, social media channels, press releases, speeches, articles, e-mail marketing, and more. This includes analyzing and identifying targets, setting campaign goals and metrics, daily monitoring of online marketing campaigns, landing page and content creation, selecting target and reach methods, utilizing and/or developing the most effective offers and reporting on your programs. This position has a unique blend of marketing project management, digital communications skills, content, and copy development, analytical and creative thinking with a passion for understanding and enhancing online and offline presence, while delivering upon increased online leads.
PRIMARY DUTIES AND RESPONSIBILITIES
Devise strategies to drive traffic and promote a positive company image to website and to communities through PPC/SEM, SEO, social media, display/banner advertising, web content management, email marketing, managing mailing lists, etc.
Responsible for maximizing website and campaign performance, monitoring and evaluating all social media platforms providing regular reporting, tracking and analytics related to website, social media content, ad performance and trends.
Update and improve website content, database, user interface (UI) and user conversion.
Optimize marketing automation and lead nurturing processes through email, content, landing pages and social channels.
Responsible for planning and executing lead generation and online marketing campaigns.
Act as copywriter creating fresh, engaging, on-brand copy for online posts, newsletters, web pages, and marketing collateral.
Support content development, creation and execution of strategic content and advertising to support seasonal campaigns, marketing calendar, media relations, and events, for all platforms.
Act as company representative for social media sites in the appropriate brand and voice and serve as an internal liaison for social media and leads with sales and corporate departments for all online platforms.
Manage corporate identity, website content and database, using advertising to generate traffic and increase sales volume.
Improve the usability, design, content and conversion of the company website and marketing communications.
Assist Sales Consultants with necessary promotional support and self-marketing efforts to maximize traffic and conversion.
Responsible for providing marketing materials, flyers and merchandising to Sales Offices and replenishing supply inventory.
Facilitate Salesforce adoption, campaign development and cooperate with ongoing training and assistance to all markets.
Collaborate with marketing calendar, internal events, including the Monthly Meetings, monthly reports and presentations.
Supports VP of Marketing, collaborates with marketing team members and internal clients as required for the completion of projects, maintaining a positive relationship with various departments to accomplish goals.
Duties may change; associates may be required to perform other duties as assigned.
KEY TRAITS AND SKILLS
Ideal candidate should have:
Bachelor’s Degree required.
Strong creative writing and editing skills.
Proficient in MS Office products (Word, Excel, PowerPoint, and Outlook) and Adobe package.
Solid quantitative and analytical skills; able to create and manipulate spreadsheets and pivot tables.
Prior experience working with social media management, reporting and analytics preferred.
Digital marketing software experience such as pay-per-click (PPC) management, web analytics, email service provider software, search engine optimization (SEO) software and social media monitoring.
Collaborative, detail oriented, self-motivated, resourceful, and organized team player with ability to work independently with minimal supervision and contribute to team projects.
Ability to prioritize workload, meet multiple deadlines simultaneously in a fast paced, frequently changing environment.
Excellent communication, planning and organizational skills.
Strong work ethic and goal-focused, meets requirements of internal and external customers, responding promptly, thoroughly, and courteously to requests.
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Health insurance
Paid time off
Referral program
Retirement plan
Tuition reimbursement
Vision insurance
Schedule:
Monday to Friday
Application Question(s):
If we were launching our next promotion what would you suggest for the concept and tag line?
Education:
High school or equivalent (Required)
Language:
Spanish (Preferred)
Ability to Relocate:
Houston, TX 77057: Relocate before starting work (Required)
Work Location: In person
Responsible for planning and executing lead generation and online marketing campaigns. This person will collaborate on building and executing integrated campaigns that encompass all marketing channels, including but not limited to: website, publications, social media channels, press releases, speeches, articles, e-mail marketing, and more. This includes analyzing and identifying targets, setting campaign goals and metrics, daily monitoring of online marketing campaigns, landing page and content creation, selecting target and reach methods, utilizing and/or developing the most effective offers and reporting on your programs. This position has a unique blend of marketing project management, digital communications skills, content, and copy development, analytical and creative thinking with a passion for understanding and enhancing online and offline presence, while delivering upon increased online leads.
PRIMARY DUTIES AND RESPONSIBILITIES
Devise strategies to drive traffic and promote a positive company image to website and to communities through PPC/SEM, SEO, social media, display/banner advertising, web content management, email marketing, managing mailing lists, etc.
Responsible for maximizing website and campaign performance, monitoring and evaluating all social media platforms providing regular reporting, tracking and analytics related to website, social media content, ad performance and trends.
Update and improve website content, database, user interface (UI) and user conversion.
Optimize marketing automation and lead nurturing processes through email, content, landing pages and social channels.
Responsible for planning and executing lead generation and online marketing campaigns.
Act as copywriter creating fresh, engaging, on-brand copy for online posts, newsletters, web pages, and marketing collateral.
Support content development, creation and execution of strategic content and advertising to support seasonal campaigns, marketing calendar, media relations, and events, for all platforms.
Act as company representative for social media sites in the appropriate brand and voice and serve as an internal liaison for social media and leads with sales and corporate departments for all online platforms.
Manage corporate identity, website content and database, using advertising to generate traffic and increase sales volume.
Improve the usability, design, content and conversion of the company website and marketing communications.
Assist Sales Consultants with necessary promotional support and self-marketing efforts to maximize traffic and conversion.
Responsible for providing marketing materials, flyers and merchandising to Sales Offices and replenishing supply inventory.
Facilitate Salesforce adoption, campaign development and cooperate with ongoing training and assistance to all markets.
Collaborate with marketing calendar, internal events, including the Monthly Meetings, monthly reports and presentations.
Supports VP of Marketing, collaborates with marketing team members and internal clients as required for the completion of projects, maintaining a positive relationship with various departments to accomplish goals.
Duties may change; associates may be required to perform other duties as assigned.
KEY TRAITS AND SKILLS
Ideal candidate should have:
Bachelor’s Degree required.
Strong creative writing and editing skills.
Proficient in MS Office products (Word, Excel, PowerPoint, and Outlook) and Adobe package.
Solid quantitative and analytical skills; able to create and manipulate spreadsheets and pivot tables.
Prior experience working with social media management, reporting and analytics preferred.
Digital marketing software experience such as pay-per-click (PPC) management, web analytics, email service provider software, search engine optimization (SEO) software and social media monitoring.
Collaborative, detail oriented, self-motivated, resourceful, and organized team player with ability to work independently with minimal supervision and contribute to team projects.
Ability to prioritize workload, meet multiple deadlines simultaneously in a fast paced, frequently changing environment.
Excellent communication, planning and organizational skills.
Strong work ethic and goal-focused, meets requirements of internal and external customers, responding promptly, thoroughly, and courteously to requests.
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Health insurance
Paid time off
Referral program
Retirement plan
Tuition reimbursement
Vision insurance
Schedule:
Monday to Friday
Application Question(s):
If we were launching our next promotion what would you suggest for the concept and tag line?
Education:
High school or equivalent (Required)
Language:
Spanish (Preferred)
Ability to Relocate:
Houston, TX 77057: Relocate before starting work (Required)
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Coordinator position is now open for candidates interested in the Remote Jobs sector. This role in Houston offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Remote Jobs is a plus.
