Job Description
The Role
The Marketing Coordinator will support the Marketing team by coordinating marketing activities, campaigns and content across multiple platforms. This role will involve a blend of administrative and creative tasks, helping to ensure that the company’s marketing initiatives are organised and executed effectively. As a key support for the marketing team, this role will help bridge the gap between the strategic and operational sides of marketing.
Key Result Areas
• Coordinate marketing activities and requirements for marketing support between departments.
• Assist in the planning, execution, and analysis of marketing campaigns and events.
• Assist with email marketing campaigns, including creation, scheduling, segmentation, and analysis.
• Keep the company’s website fresh and relevant in line with Marketing and wider business strategies.
• Assist in the creation and scheduling of social media content, supporting the company’s online presence.
• Analyse data from social media and other marketing channels to identify trends and make recommendations for marketing improvements.
• Ensure marketing collateral is regularly reviewed, updated, and distributed both internally and externally.
• Maintain the accuracy and integrity of marketing databases.
• Provide reports on leads, contacts, opportunities, and third-party activities as required.
• Ensure consistency in brand messaging and visual identity across all marketing channels, aligning with the company’s brand guidelines.
• Assist in training internal teams on marketing tools, platforms, or new campaigns to ensure company-wide understanding and consistency.
• Provide administrative support to the Marketing Team as required.
• Assist in executing internal communications, team-building events, and charitable and wellbeing initiatives.
• Manage subscription services such as marketing tools or profiles on membership organisations.
Deliverables & Key Performance Indicators
• Maintain consistent and effective communication between marketing and other departments, ensuring that all parties are aligned on goals, expectations, and deliverables.
• Ensure that all marketing requests are processed, supported, and delivered within the agreed-upon timelines.
• Efficiently organize and prepare materials, venues, and necessary assets, and conduct post-event analysis to identify lessons learned and suggest improvements for future projects.
• Support the creation and scheduling of marketing campaigns within set deadlines, ensuring smooth process flow and alignment with campaign objectives.
• Support the regular and timely scheduling of social media content, ensuring that it is posted consistently across all platforms in line with the social media strategy.
• Ensure that marketing collateral is regularly updated to reflect the most current products, services, and messaging.
• Ensure that all entries in the marketing databases are accurate, up-to-date, and relevant, minimizing errors or duplicates.
• Maintain consistent messaging and design across all platforms and campaigns, from social media to printed materials.
• Provide clear, actionable recommendations to the Marketing team based on data analysis that can be directly applied to improve future marketing campaigns or strategies.
• Ensure that all administrative tasks, such as scheduling, data entry or document preparation, are completed in a timely manner and with high attention to detail and accuracy.
Desired Skills and Experience
• Degree in Marketing, Communications, Business, or a related field.
• At least 1-2 years of experience in a marketing role, ideally in the energy or engineering sectors.
• Strong knowledge of social media platforms, digital marketing, and CRM systems.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Ability to analyze data and report on marketing performance.
• Detail-oriented, with strong organizational and multitasking abilities.
• Excellent communication skills, both written and verbal.
• A team player who can collaborate across departments and with external stakeholders.
• Ability to take initiative, problem-solve, and manage time effectively.
• Excellent IT and research skills (essential).
• High proficiency in MS Office, including developing document templates (essential).
• Proficiency in Adobe Acrobat, Photoshop, and/or InDesign (preferred).
• Knowledge of Apple software: Pages, Numbers, and Keynote (preferred).
• Exceptional work ethic and unquestionable character, particularly regarding handling sensitive and confidential information.
• One Team: Able to support and foster a collaborative approach across the Team.
• Trustworthy and approachable.
• Self-driven and results oriented.
The Marketing Coordinator will support the Marketing team by coordinating marketing activities, campaigns and content across multiple platforms. This role will involve a blend of administrative and creative tasks, helping to ensure that the company’s marketing initiatives are organised and executed effectively. As a key support for the marketing team, this role will help bridge the gap between the strategic and operational sides of marketing.
Key Result Areas
• Coordinate marketing activities and requirements for marketing support between departments.
• Assist in the planning, execution, and analysis of marketing campaigns and events.
• Assist with email marketing campaigns, including creation, scheduling, segmentation, and analysis.
• Keep the company’s website fresh and relevant in line with Marketing and wider business strategies.
• Assist in the creation and scheduling of social media content, supporting the company’s online presence.
• Analyse data from social media and other marketing channels to identify trends and make recommendations for marketing improvements.
• Ensure marketing collateral is regularly reviewed, updated, and distributed both internally and externally.
• Maintain the accuracy and integrity of marketing databases.
• Provide reports on leads, contacts, opportunities, and third-party activities as required.
• Ensure consistency in brand messaging and visual identity across all marketing channels, aligning with the company’s brand guidelines.
• Assist in training internal teams on marketing tools, platforms, or new campaigns to ensure company-wide understanding and consistency.
• Provide administrative support to the Marketing Team as required.
• Assist in executing internal communications, team-building events, and charitable and wellbeing initiatives.
• Manage subscription services such as marketing tools or profiles on membership organisations.
Deliverables & Key Performance Indicators
• Maintain consistent and effective communication between marketing and other departments, ensuring that all parties are aligned on goals, expectations, and deliverables.
• Ensure that all marketing requests are processed, supported, and delivered within the agreed-upon timelines.
• Efficiently organize and prepare materials, venues, and necessary assets, and conduct post-event analysis to identify lessons learned and suggest improvements for future projects.
• Support the creation and scheduling of marketing campaigns within set deadlines, ensuring smooth process flow and alignment with campaign objectives.
• Support the regular and timely scheduling of social media content, ensuring that it is posted consistently across all platforms in line with the social media strategy.
• Ensure that marketing collateral is regularly updated to reflect the most current products, services, and messaging.
• Ensure that all entries in the marketing databases are accurate, up-to-date, and relevant, minimizing errors or duplicates.
• Maintain consistent messaging and design across all platforms and campaigns, from social media to printed materials.
• Provide clear, actionable recommendations to the Marketing team based on data analysis that can be directly applied to improve future marketing campaigns or strategies.
• Ensure that all administrative tasks, such as scheduling, data entry or document preparation, are completed in a timely manner and with high attention to detail and accuracy.
Desired Skills and Experience
• Degree in Marketing, Communications, Business, or a related field.
• At least 1-2 years of experience in a marketing role, ideally in the energy or engineering sectors.
• Strong knowledge of social media platforms, digital marketing, and CRM systems.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Ability to analyze data and report on marketing performance.
• Detail-oriented, with strong organizational and multitasking abilities.
• Excellent communication skills, both written and verbal.
• A team player who can collaborate across departments and with external stakeholders.
• Ability to take initiative, problem-solve, and manage time effectively.
• Excellent IT and research skills (essential).
• High proficiency in MS Office, including developing document templates (essential).
• Proficiency in Adobe Acrobat, Photoshop, and/or InDesign (preferred).
• Knowledge of Apple software: Pages, Numbers, and Keynote (preferred).
• Exceptional work ethic and unquestionable character, particularly regarding handling sensitive and confidential information.
• One Team: Able to support and foster a collaborative approach across the Team.
• Trustworthy and approachable.
• Self-driven and results oriented.
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Coordinator- South Aberdeen position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Aberdeen offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.