Marketing Director | GTM EMEA

Job description
Global Marketing at Nielsen

As stewards of the Nielsen brand and reputation, we drive business growth through compelling marketing initiatives. Living our values of inclusion, courage, and growth, we enable Nielsen to power a better media future for all people.

Scope of this role

The Director of Audience Measurement GTM EMEA will lead Nielsen's marketing initiatives across priority markets within the region. This role involves close collaboration with Sales and other cross-functional teams to create strategic plans that enhance brand recognition, product awareness, and overall growth throughout the customer journey. Working in partnership with other teams in Nielsen Marketing, you will develop and execute integrated marketing campaigns that bring customer-centric messaging to life and deliver measurable results that align with our business objectives.

Responsibilities
• Collaborate with regional Sales leadership to align marketing and sales strategy to business objectives.
• Act as the primary point of contact between Marketing and the regional Sales team; communicating regularly on the impact of demand and lead generation marketing campaigns and tactics.
• Work in partnership with Product Marketing to develop and leverage market analysis to identify target audiences, market trends, and competitive landscape.
• Oversee the prioritization and execution of the regional marketing strategy, translating Sales objectives and regional market/target audience segments into executable marketing initiatives- working with all marketing teams to support paid and owned marketing initiatives
• Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and communicate performance with key stakeholders
• Contribute to the company's overall strategic planning process and lead regional marketing planning

Qualifications
• Bachelor's degree in Marketing, Business, or related field; MBA preferred/or equivalent experience
• Proven years of marketing experience, with at least 3 years in a senior role
• Proven track record of developing and implementing successful marketing strategies
• Strong understanding of go-to-market and marketing strategy and experience implementing in a regional market
• Knowledge of media, marketing, measurement and advertising technology in key European markets
• Experience collaborating with Sales and Marketing teams across global markets; working in digital marketing, brand management, and marketing analytics
• Excellent leadership, communication, and presentation skills
• Demonstrated ability to manage cross-functional teams and influence stakeholders
• Analytical mindset with experience in developing and communicating marketing performance and using marketing analysis to make data-driven decision
• Strong project management and organizational skills
• Self-motivated, decisive, with the ability to adapt to change and competing demands
• Support a diverse and inclusive work environment

Work style
• Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to bring them to life.
• Collaborative and proactive communication is a must.
• Be able to cultivate relationships inside and outside the organization
• Work independently and across diverse teams.
• Be able to work in a dynamic environment where new projects pop-up often

Diversity

Here at Nielsen, we believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Nielsen is proud to be an Equal Opportunity Employer. We welcome applications from people that are excited to work for us, regardless of their background - so please get in touch!

Nielsen provides equal employment opportunities to applicants and employees without regard to any protected characteristics under local law.