Job Description
Brand Activation Manager Job Description
The Brand Activation Manager plays a pivotal role in bringing the Pay10 brand to life across various touchpoints. This involves conceptualizing and executing high-impact marketing events, activations, and partnerships that drive merchant acquisition, brand trust, and adoption.
Key Responsibilities:
• Plan and execute offline activations, pop-ups, road shows, and merchant engagement events across key cities.
• Design and deliver brand experiences aligned with product launches, market-specific priorities, and regional cultural moments.
• Coordinate the company's presence at industry events and trade shows to generate merchant leads and amplify brand visibility.
Campaign Integration & Execution:
• Collaborate with product marketing and growth teams to integrate activations into broader go-to-market campaigns.
• Support execution of brand ambassador-led events and co-branded promotions with merchants and ecosystem partners.
• Manage activation timelines, creative assets, and field teams to ensure brand consistency and operational excellence.
Partnership & Vendor Coordination:
• Coordinate with vendors, agencies, and regional stakeholders to execute events within scope.
• Develop activation playbooks and toolkits for regional replication and scalability.
• Support collaboration with partners for joint events, in-store activations, and ecosystem amplification.
Qualifications & Experience:
• A minimum of 5–7 years of experience in brand marketing, activations, or event management within fintech, FMCG, or lifestyle industries.
• Proven track record of delivering high-impact, scalable brand experiences in India.
• Strong vendor management, project planning, and field execution skills.
• Experience managing merchant activations and regional partner marketing campaigns.
Core Competencies:
• Brand Experience Strategy
• Event Management
• Campaign Execution
• Partnership Collaboration
• Vendor & Stakeholder Management
• ROI & Engagement Measurement
• Regional Market Familiarity
• Creative Briefing & Coordination
Key Performance Indicators (KPIs):
• Activation reach and event attendance
• Merchant or user acquisition during events
• Campaign awareness and brand recall uplift
• Co-branded campaign engagement
• Timeliness and scope adherence
The Brand Activation Manager plays a pivotal role in bringing the Pay10 brand to life across various touchpoints. This involves conceptualizing and executing high-impact marketing events, activations, and partnerships that drive merchant acquisition, brand trust, and adoption.
Key Responsibilities:
• Plan and execute offline activations, pop-ups, road shows, and merchant engagement events across key cities.
• Design and deliver brand experiences aligned with product launches, market-specific priorities, and regional cultural moments.
• Coordinate the company's presence at industry events and trade shows to generate merchant leads and amplify brand visibility.
Campaign Integration & Execution:
• Collaborate with product marketing and growth teams to integrate activations into broader go-to-market campaigns.
• Support execution of brand ambassador-led events and co-branded promotions with merchants and ecosystem partners.
• Manage activation timelines, creative assets, and field teams to ensure brand consistency and operational excellence.
Partnership & Vendor Coordination:
• Coordinate with vendors, agencies, and regional stakeholders to execute events within scope.
• Develop activation playbooks and toolkits for regional replication and scalability.
• Support collaboration with partners for joint events, in-store activations, and ecosystem amplification.
Qualifications & Experience:
• A minimum of 5–7 years of experience in brand marketing, activations, or event management within fintech, FMCG, or lifestyle industries.
• Proven track record of delivering high-impact, scalable brand experiences in India.
• Strong vendor management, project planning, and field execution skills.
• Experience managing merchant activations and regional partner marketing campaigns.
Core Competencies:
• Brand Experience Strategy
• Event Management
• Campaign Execution
• Partnership Collaboration
• Vendor & Stakeholder Management
• ROI & Engagement Measurement
• Regional Market Familiarity
• Creative Briefing & Coordination
Key Performance Indicators (KPIs):
• Activation reach and event attendance
• Merchant or user acquisition during events
• Campaign awareness and brand recall uplift
• Co-branded campaign engagement
• Timeliness and scope adherence
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Event Coordinator position is now open for candidates interested in the Event Management Jobs sector. This role in Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.
