Job Description
We are looking for a goal-driven Product Marketing Specialist to develop effective marketing strategies that will generate leads, boost conversions, and drive sales of our product(s).
As a Product Marketing Specialist, you will be expected to work closely with other marketing and social media team members to create top-performing marketing campaigns that will increase brand awareness and ensure high ROI.
Alongside the Director, you will oversee future product launches and develop efficient product marketing strategies to increase exposure and build loyal audiences for our product lines and our brand in general.
The ideal candidate for this role is a marketing expert with exceptional presentation and communications skills, as well as significant experience in brand marketing.
Product Marketing Specialist Responsibilities
• Perform in-depth market research to understand our target audience’s wants, needs, pain points, and possible buying objections
• Document and map out the customer journey of our potential buyers and adjust our marketing strategies based on your projections
• Plan and participate in activities related to releases of new products in collaboration with relevant teams
• Ensure that all of our product-relevant marketing activities are adhere to the brand messaging guidelines and resonate with our target audience
• Coordinate and assist with social media marketing campaigns that increase product awareness and boost sales
• Update product information on the company’s website and ensure all marketing collateral features the correct, most recent product information
• Leverage marketing and sales tools [list relevant: Google Analytics, Google Trends, Monday, HubSpot, Salesforce, etc.] to gather relevant information on buyers, the market, and ever-changing digital trends
Product Marketing Specialist Requirements
• 1+ years of experience in product/brand marketing
• Bachelor’s degree in Business, Marketing, Advertising, or a closely related field
• Experience with marketing analytics, paid advertising campaigns, and social media marketing campaigns
• Knowledge of product feedback loop processes and project management tools
• Ability to collaborate remotely with different team members across various functions and departments
• Ability to set priorities and make data-driven decisions
• Experience in sales and knowledge of paper industry is considered a plus
• Candidate must be available in Delhi, India
Share Your Resume on -
marketing@plgimpex.com
CC: plgimpex@gmail.com
As a Product Marketing Specialist, you will be expected to work closely with other marketing and social media team members to create top-performing marketing campaigns that will increase brand awareness and ensure high ROI.
Alongside the Director, you will oversee future product launches and develop efficient product marketing strategies to increase exposure and build loyal audiences for our product lines and our brand in general.
The ideal candidate for this role is a marketing expert with exceptional presentation and communications skills, as well as significant experience in brand marketing.
Product Marketing Specialist Responsibilities
• Perform in-depth market research to understand our target audience’s wants, needs, pain points, and possible buying objections
• Document and map out the customer journey of our potential buyers and adjust our marketing strategies based on your projections
• Plan and participate in activities related to releases of new products in collaboration with relevant teams
• Ensure that all of our product-relevant marketing activities are adhere to the brand messaging guidelines and resonate with our target audience
• Coordinate and assist with social media marketing campaigns that increase product awareness and boost sales
• Update product information on the company’s website and ensure all marketing collateral features the correct, most recent product information
• Leverage marketing and sales tools [list relevant: Google Analytics, Google Trends, Monday, HubSpot, Salesforce, etc.] to gather relevant information on buyers, the market, and ever-changing digital trends
Product Marketing Specialist Requirements
• 1+ years of experience in product/brand marketing
• Bachelor’s degree in Business, Marketing, Advertising, or a closely related field
• Experience with marketing analytics, paid advertising campaigns, and social media marketing campaigns
• Knowledge of product feedback loop processes and project management tools
• Ability to collaborate remotely with different team members across various functions and departments
• Ability to set priorities and make data-driven decisions
• Experience in sales and knowledge of paper industry is considered a plus
• Candidate must be available in Delhi, India
Share Your Resume on -
marketing@plgimpex.com
CC: plgimpex@gmail.com
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Executive position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
