Job Description
We are looking for a B2B SaaS Marketing Executive to join our Marketing function and lead outbound marketing for our brand and products.
You will be responsible for presenting our products in ways that will generate qualified leads, both with high-value enterprise clients and smaller-value MSME customers.
You will drive partnerships with organisers and third parties to create more customer touchpoints.
For this role, you will need creative and quantitative thinking and high quality execution abilities. You should have advanced skills with various product and digital marketing tools and techniques. You should have run email campaigns, social media campaigns, content campaigns and events marketing. Your goal will be to drive inbound marketing leads through demand creation and outbound campaigns.
Responsibilities
Build and execute compelling campaigns across marketing channels (landing pages, ad campaigns) in conjunction with the marketing, product and sales teams.
Conduct user research / surveys and interviews. Synthe and channel customer feedback to appropriate teams.
Plan and execute internal and external event campaigns.
Drive traffic and leads using product sites, apps and other digital channels.
Manage relationships with external partners such as media companies/journalists, marketing and PR agencies.
Required Qualifications and Skills
Around 3-4 years of hands-on experience in B2B SaaS marketing - delivering MQLs via digital and offline channels.
Excellent writing, editing, presentation and communication skills.
Demonstrable experience with extracting insights from analytics and marketing tools for social and digital marketing (HubSpot, Mixpanel, Zuora/Piano, Google Analytics, Google Marketing Cloud, Salesforce, etc.).
subscription management
Ability to do market analysis, mapping competitor activity, studying consumer behaviour, building user/buyer personas.
Demonstrable knowledge of digital advertising, paid social ads/promotions, search engine marketing.
Proficient with elements of web design, CMS (Wordpress), web development (frontend) and SEO.
General Traits
Passion for marketing, sales and rapid business growth - driving leads through the funnel.
First-principles thinking, attention to detail in execution.
High customer-oriented with good multitasking and organising abilities.
Creativity, innovative thinking, willingness to experiment.
Analytical mind and strong quantitative skills.
Who we are
At Crediwatch, we build innovative technology everyday
We are a 'Data and Insights-as-a-service' company providing businesses and lenders (Banks and NBFCs) actionable credit intelligence on private entities.
We help build trust in a digital world and help increase the lending, trading and business activity.
We are in the business of extracting valuable insights by applying artificial intelligence and deep learning and delivering them to chief decision makers.
We believe in zero human touch and build systems to augment human intelligence.
Each day at Crediwatch is about striving for transparent insights, analysis and accurate results and doing our part to help our customers business grow.
If this aligns with your interests and aspirations, we have would love to get to know you.
You Will Enjoy
Our start-up environment - fun, casual, informal, family & pet-friendly Ours is a highly energized playground where inCREDIble and brilliant minds come together to make bold, impactful decisions every day Needless to say, we have excellent filter coffee, health drinks round the clock, lunch buffets, PS4 and Foosball breaks and a stocked kitchen.
We play to win and have fun doing it We work to engage your brain by organizing brilliant TechTalks by industry leaders and frequent high-on-energy hackathons and engage your crazy fun-side at our well-planned retreats.
We are a highly eco-conscious team and we encourage and support our team's physical & mental wellbeing.
All these and a great set of people to work with - We Are an inCREDIble team at Crediwatch
You will be responsible for presenting our products in ways that will generate qualified leads, both with high-value enterprise clients and smaller-value MSME customers.
You will drive partnerships with organisers and third parties to create more customer touchpoints.
For this role, you will need creative and quantitative thinking and high quality execution abilities. You should have advanced skills with various product and digital marketing tools and techniques. You should have run email campaigns, social media campaigns, content campaigns and events marketing. Your goal will be to drive inbound marketing leads through demand creation and outbound campaigns.
Responsibilities
Build and execute compelling campaigns across marketing channels (landing pages, ad campaigns) in conjunction with the marketing, product and sales teams.
Conduct user research / surveys and interviews. Synthe and channel customer feedback to appropriate teams.
Plan and execute internal and external event campaigns.
Drive traffic and leads using product sites, apps and other digital channels.
Manage relationships with external partners such as media companies/journalists, marketing and PR agencies.
Required Qualifications and Skills
Around 3-4 years of hands-on experience in B2B SaaS marketing - delivering MQLs via digital and offline channels.
Excellent writing, editing, presentation and communication skills.
Demonstrable experience with extracting insights from analytics and marketing tools for social and digital marketing (HubSpot, Mixpanel, Zuora/Piano, Google Analytics, Google Marketing Cloud, Salesforce, etc.).
subscription management
Ability to do market analysis, mapping competitor activity, studying consumer behaviour, building user/buyer personas.
Demonstrable knowledge of digital advertising, paid social ads/promotions, search engine marketing.
Proficient with elements of web design, CMS (Wordpress), web development (frontend) and SEO.
General Traits
Passion for marketing, sales and rapid business growth - driving leads through the funnel.
First-principles thinking, attention to detail in execution.
High customer-oriented with good multitasking and organising abilities.
Creativity, innovative thinking, willingness to experiment.
Analytical mind and strong quantitative skills.
Who we are
At Crediwatch, we build innovative technology everyday
We are a 'Data and Insights-as-a-service' company providing businesses and lenders (Banks and NBFCs) actionable credit intelligence on private entities.
We help build trust in a digital world and help increase the lending, trading and business activity.
We are in the business of extracting valuable insights by applying artificial intelligence and deep learning and delivering them to chief decision makers.
We believe in zero human touch and build systems to augment human intelligence.
Each day at Crediwatch is about striving for transparent insights, analysis and accurate results and doing our part to help our customers business grow.
If this aligns with your interests and aspirations, we have would love to get to know you.
You Will Enjoy
Our start-up environment - fun, casual, informal, family & pet-friendly Ours is a highly energized playground where inCREDIble and brilliant minds come together to make bold, impactful decisions every day Needless to say, we have excellent filter coffee, health drinks round the clock, lunch buffets, PS4 and Foosball breaks and a stocked kitchen.
We play to win and have fun doing it We work to engage your brain by organizing brilliant TechTalks by industry leaders and frequent high-on-energy hackathons and engage your crazy fun-side at our well-planned retreats.
We are a highly eco-conscious team and we encourage and support our team's physical & mental wellbeing.
All these and a great set of people to work with - We Are an inCREDIble team at Crediwatch
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.