Job Description
We are looking for a dynamic and enthusiastic Marketing Executive who can take complete ownership of college brand activations from obtaining permissions to on-ground execution.
The ideal candidate is street-smart, energetic, and passionate about youth marketing, events, and brand experiences.
Key Responsibilities:
1. College Outreach & Permissions
Identify potential colleges for brand activations and events.
Connect with college committees, cultural heads, and event organizers for tie-ups and permissions.
Build and maintain a strong database of college contacts across regions.
2. Pre-Event Planning
Understand campaign objectives and align execution plans accordingly.
Prepare detailed activation plans, timelines, and checklists.
Coordinate with internal creative, client servicing, and production teams for setup and materials.
3. Vendor & Logistics Management
Source and manage vendors for fabrication, branding, manpower, printing, and logistics.
Ensure all materials reach the venue on time and setups are completed as per plan.
Track costs and maintain accurate cost sheets.
4. On-Ground Execution
Oversee event setup, branding installation, and promotional activities on-ground.
Manage promoters, handle crowd engagement, and ensure smooth event flow.
Troubleshoot any operational issues during the activation.
5. Post-Event Reporting
Collect photos, videos, and performance data from the activation.
Prepare post-event reports and share insights for campaign improvements.
Skills & Qualifications:
Bachelor’s degree in Marketing, Event Management, or a related field.
1–3 years of experience in BTL / Event / Brand Activation roles.
Excellent communication and coordination skills.
Strong negotiation skills and vendor management ability.
Comfortable with travel and on-ground work.
Good working knowledge of MS Excel / Google Sheets for reporting and cost tracking.
Job Type: Full-time
Pay: ₹25,000.00 - ₹35,066.33 per month
Work Location: In person
The ideal candidate is street-smart, energetic, and passionate about youth marketing, events, and brand experiences.
Key Responsibilities:
1. College Outreach & Permissions
Identify potential colleges for brand activations and events.
Connect with college committees, cultural heads, and event organizers for tie-ups and permissions.
Build and maintain a strong database of college contacts across regions.
2. Pre-Event Planning
Understand campaign objectives and align execution plans accordingly.
Prepare detailed activation plans, timelines, and checklists.
Coordinate with internal creative, client servicing, and production teams for setup and materials.
3. Vendor & Logistics Management
Source and manage vendors for fabrication, branding, manpower, printing, and logistics.
Ensure all materials reach the venue on time and setups are completed as per plan.
Track costs and maintain accurate cost sheets.
4. On-Ground Execution
Oversee event setup, branding installation, and promotional activities on-ground.
Manage promoters, handle crowd engagement, and ensure smooth event flow.
Troubleshoot any operational issues during the activation.
5. Post-Event Reporting
Collect photos, videos, and performance data from the activation.
Prepare post-event reports and share insights for campaign improvements.
Skills & Qualifications:
Bachelor’s degree in Marketing, Event Management, or a related field.
1–3 years of experience in BTL / Event / Brand Activation roles.
Excellent communication and coordination skills.
Strong negotiation skills and vendor management ability.
Comfortable with travel and on-ground work.
Good working knowledge of MS Excel / Google Sheets for reporting and cost tracking.
Job Type: Full-time
Pay: ₹25,000.00 - ₹35,066.33 per month
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Executive – Brand Activations / BTL position is now open for candidates interested in the Event Management Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.
