Job description
Role Overview

Transvault, a market leader in the technology data migration industry is actively seeking a highly motivated and results-driven Marketing Executive to join our growing team at Transvault. The ideal candidate is a creative and passionate marketing professional, equipped with the knowledge and skills to support the execution of high-impact campaigns that drive business growth and engagement.

As a Marketing Executive, you will be instrumental in aiding the implementation of our marketing strategies to elevate Transvault’s brand visibility, stimulate lead generation, and provide essential support to our delivery partners, contributing significantly to the achievement of our overarching business objectives.

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities and Accountabilities

Strategy Delivery:
• Collaborate with the marketing team and key stakeholders to execute comprehensive marketing campaigns into international markets that align with our company goals.
• Conduct market research to identify trends, competitor activities, and potential growth opportunities.

Content Creation:
• Generate engaging and high-quality content, including blog posts, whitepapers, case studies, social media content and sales support material, to promote Transvault’s solutions and thought leadership.

Digital Marketing:
• Collaborate with external marketing agencies to enhance and amplify digital campaigns across channels, ensuring a robust online presence.
• Manage and optimise digital marketing campaigns across various channels, including social media, email marketing, and online advertising.
• Utilise SEO strategies to enhance online visibility and drive organic traffic to the company website.
• Oversee website management, ensuring content is up-to-date, user-friendly, and aligned with marketing objectives to maximise engagement and lead generation.

Event Coordination:
• Plan, coordinate participation and attend industry events and webinars to increase brand awareness and generate leads.
• Collaborate with sales teams to ensure seamless integration of marketing efforts with sales activities.

Analytics and Reporting:
• Employ advanced marketing tools to monitor, analyse, and generate comprehensive reports on the performance of campaigns, utilising relevant metrics.
• Use data-driven insights to refine and improve marketing strategies.

Skills & Experience:
• Marketing-related qualifications, such as a bachelor’s degree, apprenticeship, or industry recognised qualification.
• Proven experience in a marketing role, preferably in the technology sector with B2B experience.
• Strong understanding of digital marketing principles, including SEO, social media, and email marketing.
• Excellent written and verbal communication skills.
• Ability to work collaboratively across different teams.
• Proficiency in marketing tools and analytics platforms.