Marketing Executive – Lead Generation & Outreach

We are looking for a dynamic and confident Marketing Executive to drive lead generation through targeted outreach initiatives. The role involves conducting presentations at colleges, clubs, and public/private events to generate high-quality leads that can be handed over to the sales team for conversion. This is a field-facing role ideal for someone who enjoys networking, public speaking, and engaging with diverse audiences.

Key Responsibilities:

• Identify and build partnerships with colleges, clubs, training institutes, and event organizers to conduct presentations and outreach programs.

• Plan, coordinate, and deliver impactful presentations that educate target audiences about our Entrepreneurship Development Program (EDP) or other offerings.

• Represent the company at events, seminars, expos, and student/community meetups.

• Generate, qualify, and document leads from these interactions and transfer them to the sales team via CRM or internal lead handover system.

• Work with the marketing team to create event materials, brochures, and pitch decks suited for different audience types.

• Maintain a calendar of outreach activities and ensure timely follow-ups.

• Track effectiveness of each outreach initiative using lead conversion metrics.

• Assist in organizing internal marketing events and webinars to drive brand awareness.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 1–3 years of experience in field marketing, B2C lead generation, campus outreach, or event promotions.

• Excellent presentation and public speaking skills.

• Strong interpersonal skills and the ability to connect with students, youth clubs, and decision-makers.

• Proficiency in Microsoft PowerPoint or Canva and CRM tools

• Willingness to travel locally or regionally for events and presentations.

• Ability to work independently and meet lead generation targets.

Can Apply hr.jobsintourism@gmail.com

Call @ Vidhya -+91-XXXXXXXXXX

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance

• Provident Fund

Language:

• English, Malayalam (Required)

Work Location: In person