Job Description
Job description
Job Description
As a leading B2B insurance company we are looking for a Digital Marketing Executive to join our Marketing team as we build out our digital capabilities.
As a Digital Marketing Executive, you will help craft and execute comprehensive digital marketing strategies that enhance our online footprint, elevate brand recognition, and funnel traffic to the website. A significant portion of your role is dedicated to web management—curating and overseeing online content, refreshing product catalogues and search terms, all while harnessing the power of Google Analytics to decode online customer behaviour and fine-tune our website for peak performance.
Your expertise will extend into the realms of SEO and PPC, where you’ll sharpen the business’ websites search engine presence and fuel web traffic, in addition to orchestrating and analysing conversion experiments.
You’ll spearhead innovative digital campaigns across various platforms, including social media, email marketing, and other paid media avenues such as display advertising.
Responsibilities
• Creation of strategies to build a lasting digital connection with target market
• Launch and optimise paid search and social campaigns to increase company and brand awareness
• Ownership of SEO efforts
• Monitor the ongoing company presence on social media
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Track and analyse engagement metrics, such as click and open rates, and test hypotheses to improve engagement
• Closely follow top-level business targets, including increasing customer retention and sales lead conversion
• Producing weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities
• Regular liaison with the external digital marketing agencies, aligning and guiding them on opportunities to deliver performance
• Support the running of our paid social marketing, through optimised investment and review of ad performance
• Support on delivering clear investment targets across paid channels, ensuring spend & efficiency is aligned to forecasts
Qualifications
• Proven experience as Digital Marketing Executive or similar role
• Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
• A working knowledge of ad serving tools
• Strong knowledge of web analytics tools
• Skills and experience in creative content writing
• Excellent experience in website management; using HTML and CSS to make changes to websites as needed - this is essential
• You will have previous experience in implementing digital marketing strategies and have a broad range of digital skills
• You will be a social media guru, understanding the different channels and enjoy creating different content for different purposes
• You thrive in a busy environment and love to manage multiple projects
• You are always keen to learn and ready to immerse yourself in a technical subject to find a creative marketing solution
Our Benefits
ABOUT US
We offer all employees a comprehensive benefits package that focuses on their whole wellbeing. This includes hybrid working, a competitive base salary, non-contributory pension, discretionary bonus, insurances including health (family) and dental cover, and many other benefits to enhance financial, physical, social and psychological health.
About Canopius
Canopius is a global specialty lines (re)insurer. We are one of the leading insurers in the Lloyd’s of London insurance market with offices in the UK, US, Singapore, Australia and Bermuda.
At Canopius we foster a distinctive, positive culture which enables us to bring our whole selves to work to flourish as people, and build a business which delivers profitable, sustainable results.
Based in incredible new offices in the heart of the City of London, Canopius operates a flexible, hybrid working model and is committed to providing an environment that challenges employees to be their best and where everyone's unique contributions are recognised, valued and respected.
We are fully committed to equal employment opportunities for all applicants and providing employees with a work environment free of discrimination and harassment. All employment decisions are made regardless of age, sex, gender identity, ethnicity, disability, ****** orientation, socio-economic background, religion or beliefs, marital or caring status, or any other status protected by the laws or regulations in the locations where we operate. We encourage and welcome applicants from all diverse backgrounds.
We make reasonable adjustments throughout the recruitment process and during employment. Please let us know if you require any information in an alternate format or any other reasonable adjustments.
Job Description
As a leading B2B insurance company we are looking for a Digital Marketing Executive to join our Marketing team as we build out our digital capabilities.
As a Digital Marketing Executive, you will help craft and execute comprehensive digital marketing strategies that enhance our online footprint, elevate brand recognition, and funnel traffic to the website. A significant portion of your role is dedicated to web management—curating and overseeing online content, refreshing product catalogues and search terms, all while harnessing the power of Google Analytics to decode online customer behaviour and fine-tune our website for peak performance.
Your expertise will extend into the realms of SEO and PPC, where you’ll sharpen the business’ websites search engine presence and fuel web traffic, in addition to orchestrating and analysing conversion experiments.
You’ll spearhead innovative digital campaigns across various platforms, including social media, email marketing, and other paid media avenues such as display advertising.
Responsibilities
• Creation of strategies to build a lasting digital connection with target market
• Launch and optimise paid search and social campaigns to increase company and brand awareness
• Ownership of SEO efforts
• Monitor the ongoing company presence on social media
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Track and analyse engagement metrics, such as click and open rates, and test hypotheses to improve engagement
• Closely follow top-level business targets, including increasing customer retention and sales lead conversion
• Producing weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities
• Regular liaison with the external digital marketing agencies, aligning and guiding them on opportunities to deliver performance
• Support the running of our paid social marketing, through optimised investment and review of ad performance
• Support on delivering clear investment targets across paid channels, ensuring spend & efficiency is aligned to forecasts
Qualifications
• Proven experience as Digital Marketing Executive or similar role
• Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
• A working knowledge of ad serving tools
• Strong knowledge of web analytics tools
• Skills and experience in creative content writing
• Excellent experience in website management; using HTML and CSS to make changes to websites as needed - this is essential
• You will have previous experience in implementing digital marketing strategies and have a broad range of digital skills
• You will be a social media guru, understanding the different channels and enjoy creating different content for different purposes
• You thrive in a busy environment and love to manage multiple projects
• You are always keen to learn and ready to immerse yourself in a technical subject to find a creative marketing solution
Our Benefits
ABOUT US
We offer all employees a comprehensive benefits package that focuses on their whole wellbeing. This includes hybrid working, a competitive base salary, non-contributory pension, discretionary bonus, insurances including health (family) and dental cover, and many other benefits to enhance financial, physical, social and psychological health.
About Canopius
Canopius is a global specialty lines (re)insurer. We are one of the leading insurers in the Lloyd’s of London insurance market with offices in the UK, US, Singapore, Australia and Bermuda.
At Canopius we foster a distinctive, positive culture which enables us to bring our whole selves to work to flourish as people, and build a business which delivers profitable, sustainable results.
Based in incredible new offices in the heart of the City of London, Canopius operates a flexible, hybrid working model and is committed to providing an environment that challenges employees to be their best and where everyone's unique contributions are recognised, valued and respected.
We are fully committed to equal employment opportunities for all applicants and providing employees with a work environment free of discrimination and harassment. All employment decisions are made regardless of age, sex, gender identity, ethnicity, disability, ****** orientation, socio-economic background, religion or beliefs, marital or caring status, or any other status protected by the laws or regulations in the locations where we operate. We encourage and welcome applicants from all diverse backgrounds.
We make reasonable adjustments throughout the recruitment process and during employment. Please let us know if you require any information in an alternate format or any other reasonable adjustments.
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in London offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
