Job Description
MRI Software APAC - Marketing Campaign & Comms Executive
We are seeking a highly motivated, B2B Marketing Executive to join our Marketing Team. Reporting to the Senior Marketing Manager, this role will be responsible for coordinating the APAC Acquisition and Customer marketing programs for our software products and managed services, targeting the Commercial and Occupier real estate sector.
Responsibilities:
Develop and execute integrated campaign plans to achieve regional marketing targets that drive both net new, cross sell and expansion revenue
Coordinate and execute GTM tactics required to deliver lead, pipeline and booking targets.
Collaborate with Sales to build account-based marketing (ABM) campaigns.
Understand and refine key value drivers in the market, unique value proposition, and customer and market perception of our products
Collaborate with the internal digital team on campaign and ad strategy across social platforms (FB, Insta, LinkedIn, Google, display network etc.) and paid search
Manage creative development including overseeing the content calendar, asset creation, messaging, scheduling and performance
Create and optimise automated lead nurture (drip) campaigns to increase conversion
Propose creative ideas to attract new prospects, improve conversion and identify new emerging channels to market
Partner with Global inbound and outbound marketing teams across North America and EMEA to leverage learnings across regions
Measure and report performance of all campaigns and initiatives against our goals and generate plans for tactical improvement
Requirements:
2+ years of experience marketing in a B2B SaaS company
Demand Gen marketing experience. You've owned the end-to-end development and execution of demand generation campaigns
Strong Account Based Marketing (ABM) experience. Experience with ABM software tools is an advantage
Wide range of marketing channels experience (e.g. in-product/app, email, blog, social, website)
Experience with Marketing Automation, CRM and ABM platforms
Strong writing skills for authoring compelling content and campaign messaging
Attention to detail when it comes measurement and tracking of campaign performance
Visual design skills (the ability to brief in design and use template-based design software including Canva)
Excellent communication skills with the ability to engage at all stakeholder levels
Well organised with experience managing multiple projects simultaneously with strong attention to detail utilising project management tools
Benefits
Work with a well-established marketing team based in Sydney
Access to a global community of marketers
Hybrid working arrangements with access to our Sydney city office on George St (near both train and light rail stops)
Engaging, fun & inclusive culture – checkout the MRI Software APAC Insta feed and stories!
Opportunities for Tuition Reimbursement
Employee recognition programs - Circle of Excellence and Service Awards
Leave benefits (including the opportunity to accrue 3 extra leave days per year and flex leave for Friday afternoons)
Annual performance-related bonus
Job Type: Full-time
Pay: Up to $85,000.00 per year
Benefits:
Extended annual leave
Gym membership
Maternity leave
Paid volunteer leave
Professional development assistance
Referral program
Work from home
We are seeking a highly motivated, B2B Marketing Executive to join our Marketing Team. Reporting to the Senior Marketing Manager, this role will be responsible for coordinating the APAC Acquisition and Customer marketing programs for our software products and managed services, targeting the Commercial and Occupier real estate sector.
Responsibilities:
Develop and execute integrated campaign plans to achieve regional marketing targets that drive both net new, cross sell and expansion revenue
Coordinate and execute GTM tactics required to deliver lead, pipeline and booking targets.
Collaborate with Sales to build account-based marketing (ABM) campaigns.
Understand and refine key value drivers in the market, unique value proposition, and customer and market perception of our products
Collaborate with the internal digital team on campaign and ad strategy across social platforms (FB, Insta, LinkedIn, Google, display network etc.) and paid search
Manage creative development including overseeing the content calendar, asset creation, messaging, scheduling and performance
Create and optimise automated lead nurture (drip) campaigns to increase conversion
Propose creative ideas to attract new prospects, improve conversion and identify new emerging channels to market
Partner with Global inbound and outbound marketing teams across North America and EMEA to leverage learnings across regions
Measure and report performance of all campaigns and initiatives against our goals and generate plans for tactical improvement
Requirements:
2+ years of experience marketing in a B2B SaaS company
Demand Gen marketing experience. You've owned the end-to-end development and execution of demand generation campaigns
Strong Account Based Marketing (ABM) experience. Experience with ABM software tools is an advantage
Wide range of marketing channels experience (e.g. in-product/app, email, blog, social, website)
Experience with Marketing Automation, CRM and ABM platforms
Strong writing skills for authoring compelling content and campaign messaging
Attention to detail when it comes measurement and tracking of campaign performance
Visual design skills (the ability to brief in design and use template-based design software including Canva)
Excellent communication skills with the ability to engage at all stakeholder levels
Well organised with experience managing multiple projects simultaneously with strong attention to detail utilising project management tools
Benefits
Work with a well-established marketing team based in Sydney
Access to a global community of marketers
Hybrid working arrangements with access to our Sydney city office on George St (near both train and light rail stops)
Engaging, fun & inclusive culture – checkout the MRI Software APAC Insta feed and stories!
Opportunities for Tuition Reimbursement
Employee recognition programs - Circle of Excellence and Service Awards
Leave benefits (including the opportunity to accrue 3 extra leave days per year and flex leave for Friday afternoons)
Annual performance-related bonus
Job Type: Full-time
Pay: Up to $85,000.00 per year
Benefits:
Extended annual leave
Gym membership
Maternity leave
Paid volunteer leave
Professional development assistance
Referral program
Work from home
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.