Job Description
What your day will look like at TransOrg
• Understand and match TransOrg’s capabilities with the business requirements of target audience/industries to create relevant marketing content and target prospective clients via traditional and digital mediums such as emails, social media, webinars, PR, SEO, SEM.
• Develop and execute quarterly marketing plans with timelines, budgets and strategies. Regularly share ROI on these strategies and campaigns.
• Create SEO optimized content such as case studies, blogs and newsletters through in-depth keyword & audience research.
• Evaluate & manage database vendors, freelance content writers, and graphic designers for support in creation of marketing content.
• Manage database growth and data enrichment for account based marketing and personalized campaigns to key personas including CXOs, functional/departmental heads and other senior executives/stakeholders at target client accounts.
• Execute email, social media and digital marketing campaigns for demand generation.
• Manage TransOrg’s website in terms of layout, content, and tracking website traffic. Regularly share insights on traffic, conversion rates and make improvements to the website.
• Collaborate with sales teams to get market insights and with operations teams to understand new use cases across existing and past projects.
• Create sales collaterals such as brochures and case studies. Manage centralized knowledge repository for smooth operations.
• Develop and execute the social media strategy. Manage all social media accounts of TransOrg. Regularly share ROI on these accounts.
• Regularly monitor competitors’ websites, events, and social media accounts to formulate tactical and strategic marketing campaigns.
What you need to be to be great at TransOrg
• Possess a bachelor’s degree in marketing or business is required, a master’s degree is a plus
• 2 to 3 years of relevant experience in marketing of advanced analytics, data science, AI, and/or consultative services to CXOs, senior functional heads such as SVPs, VPs, EVPs, Directors, Global Heads in functions such as marketing, sales, analytics,
• operations, risk, operations, technology, innovation, digital transformation, data engineering, data science, machine learning, AI etc. at large corporates and enterprise client accounts is required
• Marketing of technology products in data science, ML, AI, RPA space to large corporates and enterprise client accounts is a plus
• Basic understanding of at least 2-3 industries such as banking, financial services, insurance, telecom, retail, CPG, hospitality, healthcare, automotive & manufacturing
• Experience and exposure to one or more markets including India, North America, APAC, or Middle East is ideal
• Excellent written & verbal communication skills with demonstrated experience of writing at least two online publicly referenceable links to samples of your work such as case studies, blogs, newsletters are required
• Hands on experience in tools such as Hubspot, Mailchimp, Canva, Google Analytics, YAMM, MS Excel, MS PowerPoint and WordPress CMS is required
• Passionate about marketing & communication – a go-getter, independent thinker
• Self-starter who owns and follows through execution requiring limited supervision
• Able to prioritize and manage multiple responsibilities with ease
• Effectively liaisons with external and internal stakeholders and influence others to get the work done
• Works well in unstructured work environments
• Presently work-from-home but required to work full-time from Gurgaon office location in the long-run
• Understand and match TransOrg’s capabilities with the business requirements of target audience/industries to create relevant marketing content and target prospective clients via traditional and digital mediums such as emails, social media, webinars, PR, SEO, SEM.
• Develop and execute quarterly marketing plans with timelines, budgets and strategies. Regularly share ROI on these strategies and campaigns.
• Create SEO optimized content such as case studies, blogs and newsletters through in-depth keyword & audience research.
• Evaluate & manage database vendors, freelance content writers, and graphic designers for support in creation of marketing content.
• Manage database growth and data enrichment for account based marketing and personalized campaigns to key personas including CXOs, functional/departmental heads and other senior executives/stakeholders at target client accounts.
• Execute email, social media and digital marketing campaigns for demand generation.
• Manage TransOrg’s website in terms of layout, content, and tracking website traffic. Regularly share insights on traffic, conversion rates and make improvements to the website.
• Collaborate with sales teams to get market insights and with operations teams to understand new use cases across existing and past projects.
• Create sales collaterals such as brochures and case studies. Manage centralized knowledge repository for smooth operations.
• Develop and execute the social media strategy. Manage all social media accounts of TransOrg. Regularly share ROI on these accounts.
• Regularly monitor competitors’ websites, events, and social media accounts to formulate tactical and strategic marketing campaigns.
What you need to be to be great at TransOrg
• Possess a bachelor’s degree in marketing or business is required, a master’s degree is a plus
• 2 to 3 years of relevant experience in marketing of advanced analytics, data science, AI, and/or consultative services to CXOs, senior functional heads such as SVPs, VPs, EVPs, Directors, Global Heads in functions such as marketing, sales, analytics,
• operations, risk, operations, technology, innovation, digital transformation, data engineering, data science, machine learning, AI etc. at large corporates and enterprise client accounts is required
• Marketing of technology products in data science, ML, AI, RPA space to large corporates and enterprise client accounts is a plus
• Basic understanding of at least 2-3 industries such as banking, financial services, insurance, telecom, retail, CPG, hospitality, healthcare, automotive & manufacturing
• Experience and exposure to one or more markets including India, North America, APAC, or Middle East is ideal
• Excellent written & verbal communication skills with demonstrated experience of writing at least two online publicly referenceable links to samples of your work such as case studies, blogs, newsletters are required
• Hands on experience in tools such as Hubspot, Mailchimp, Canva, Google Analytics, YAMM, MS Excel, MS PowerPoint and WordPress CMS is required
• Passionate about marketing & communication – a go-getter, independent thinker
• Self-starter who owns and follows through execution requiring limited supervision
• Able to prioritize and manage multiple responsibilities with ease
• Effectively liaisons with external and internal stakeholders and influence others to get the work done
• Works well in unstructured work environments
• Presently work-from-home but required to work full-time from Gurgaon office location in the long-run
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Executive TransOrg position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Gurgaon offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.